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acxiom.co.uk screenshot

Report Summary

  • 4

    Performance

    Renders faster than
    20% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

acxiom.co.uk

Audience Solutions, Data and Decision Sciences | Acxiom

Page Load Speed

4.2 sec in total

First Response

151 ms

Resources Loaded

2.4 sec

Page Rendered

1.7 sec

acxiom.co.uk screenshot

About Website

Visit acxiom.co.uk now to see the best up-to-date Acxiom content for United Kingdom and also check out these interesting facts you probably never knew about acxiom.co.uk

Acxiom's data and technology transform marketing – giving our clients the power to manage audiences, personalise customer experiences and create profitable customer relationships.

Visit acxiom.co.uk

Key Findings

We analyzed Acxiom.co.uk page load time and found that the first response time was 151 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

acxiom.co.uk performance score

4

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value21.8 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value3,940 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value1.331

0/100

15%

TTI (Time to Interactive)

Value18.9 s

3/100

10%

Network Requests Diagram

www.acxiom.co.uk

151 ms

edge-not-Sister-Malc-Peach-cheseruant-Slips-of-t

34 ms

block_styles-min.css

68 ms

dflip.min.css

28 ms

jquery.min.js

24 ms

Our browser made a total of 145 requests to load all elements on the main page. We found that 91% of them (132 requests) were addressed to the original Acxiom.co.uk, 2% (3 requests) were made to Player.vimeo.com and 2% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Acxiom.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 557.3 kB (9%)

Content Size

6.3 MB

After Optimization

5.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Acxiom.co.uk main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 456.1 kB

  • Original 535.0 kB
  • After minification 504.9 kB
  • After compression 78.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 456.1 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 48.0 kB

  • Original 4.9 MB
  • After minification 4.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Acxiom images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 51.9 kB

  • Original 802.7 kB
  • After minification 802.7 kB
  • After compression 750.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.3 kB

  • Original 71.8 kB
  • After minification 71.8 kB
  • After compression 70.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Acxiom.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 59 (41%)

Requests Now

144

After Optimization

85

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 144 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Acxiom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 50 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.acxiom.co.uk

www.acxiom.co.uk

151 ms

edge-not-Sister-Malc-Peach-cheseruant-Slips-of-t

edge-not-Sister-Malc-Peach-cheseruant-Slips-of-t

34 ms

block_styles-min.css

block_styles-min.css

68 ms

dflip.min.css

dflip.min.css

28 ms

jquery.min.js

jquery.min.js

24 ms

jquery-migrate.min.js

jquery-migrate.min.js

17 ms

optimize.js

optimize.js

108 ms

cookieControl-8.x.min.js

cookieControl-8.x.min.js

705 ms

vendor.min.js

vendor.min.js

97 ms

scripts.min.js

scripts.min.js

283 ms

forms2.min.js

forms2.min.js

415 ms

dflip.min.js

dflip.min.js

96 ms

acf.min.js

acf.min.js

95 ms

tree-tiles.js

tree-tiles.js

95 ms

hero-min.js

hero-min.js

96 ms

buttons-min.js

buttons-min.js

280 ms

logo-carousel-min.js

logo-carousel-min.js

305 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

279 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

279 ms

wp-polyfill.min.js

wp-polyfill.min.js

311 ms

autop.min.js

autop.min.js

310 ms

blob.min.js

blob.min.js

309 ms

block-serialization-default-parser.min.js

block-serialization-default-parser.min.js

309 ms

react.min.js

react.min.js

303 ms

hooks.min.js

hooks.min.js

326 ms

deprecated.min.js

deprecated.min.js

327 ms

dom.min.js

dom.min.js

325 ms

react-dom.min.js

react-dom.min.js

327 ms

escape-html.min.js

escape-html.min.js

325 ms

element.min.js

element.min.js

326 ms

is-shallow-equal.min.js

is-shallow-equal.min.js

337 ms

i18n.min.js

i18n.min.js

339 ms

keycodes.min.js

keycodes.min.js

337 ms

priority-queue.min.js

priority-queue.min.js

337 ms

compose.min.js

compose.min.js

336 ms

private-apis.min.js

private-apis.min.js

337 ms

redux-routine.min.js

redux-routine.min.js

343 ms

data.min.js

data.min.js

345 ms

html-entities.min.js

html-entities.min.js

343 ms

shortcode.min.js

shortcode.min.js

409 ms

blocks.min.js

blocks.min.js

351 ms

rotating-message-min.js

rotating-message-min.js

408 ms

aside-image-min.js

aside-image-min.js

316 ms

multi-layer-block.js

multi-layer-block.js

369 ms

checkmark-list-block-min.js

checkmark-list-block-min.js

268 ms

video-block-min.js

video-block-min.js

275 ms

post-slider-min.js

post-slider-min.js

392 ms

_Incapsula_Resource

_Incapsula_Resource

275 ms

gtm.js

gtm.js

267 ms

829892879

829892879

398 ms

816659946

816659946

342 ms

mag-glass.svg

mag-glass.svg

144 ms

user.svg

user.svg

146 ms

globe.svg

globe.svg

103 ms

logo-teal-white.svg

logo-teal-white.svg

216 ms

customer-intelligence-cloud_1200x700_o.jpg

customer-intelligence-cloud_1200x700_o.jpg

114 ms

man-on-computer-neon_1200x700.jpg

man-on-computer-neon_1200x700.jpg

116 ms

woman-eyes_as-386360689_1200x700_o.jpg

woman-eyes_as-386360689_1200x700_o.jpg

108 ms

man-glasses-purple_ss-1599965914_1200x700_o.jpg

man-glasses-purple_ss-1599965914_1200x700_o.jpg

108 ms

cdp-services_1200x700_o.jpg

cdp-services_1200x700_o.jpg

144 ms

woman-neon_ss-1119973982_1200x700_o.jpg

woman-neon_ss-1119973982_1200x700_o.jpg

145 ms

real-time-personalization_1200x700_o.jpg

real-time-personalization_1200x700_o.jpg

135 ms

car.svg

car.svg

141 ms

heart.svg

heart.svg

133 ms

bot.svg

bot.svg

135 ms

coins.svg

coins.svg

139 ms

phone.svg

phone.svg

142 ms

shop.svg

shop.svg

135 ms

plane.svg

plane.svg

140 ms

heathrow_img_2.jpg

heathrow_img_2.jpg

133 ms

hero_channel_4_case_study_img_3.jpg

hero_channel_4_case_study_img_3.jpg

137 ms

224351619_1200x700-600x315.jpg

224351619_1200x700-600x315.jpg

182 ms

salesforce-logo_1200x700_o.jpg

salesforce-logo_1200x700_o.jpg

152 ms

sitecore-logo_1200x700_o.jpg

sitecore-logo_1200x700_o.jpg

137 ms

treasure-data-logo_1200x700_o.jpg

treasure-data-logo_1200x700_o.jpg

154 ms

Trends-2024-hero-ai-1200x672-o.jpeg

Trends-2024-hero-ai-1200x672-o.jpeg

148 ms

CustomerIntelligence-1200x676-o.jpg

CustomerIntelligence-1200x676-o.jpg

175 ms

Sept-25-2023_Snowflake-V2_square.png

Sept-25-2023_Snowflake-V2_square.png

431 ms

379559030_1200x1200-o.jpg

379559030_1200x1200-o.jpg

167 ms

chase.svg

chase.svg

419 ms

discover.svg

discover.svg

416 ms

transunion.svg

transunion.svg

451 ms

southwest-airlines.svg

southwest-airlines.svg

412 ms

discovery-communications-inc.svg

discovery-communications-inc.svg

403 ms

office-depot.svg

office-depot.svg

444 ms

unilever.svg

unilever.svg

441 ms

shiseido.svg

shiseido.svg

410 ms

loreal.svg

loreal.svg

404 ms

physicians-mutual.svg

physicians-mutual.svg

402 ms

ae.svg

ae.svg

464 ms

lending-tree.svg

lending-tree.svg

430 ms

js

js

80 ms

6si.min.js

6si.min.js

398 ms

analytics.js

analytics.js

75 ms

citi.svg

citi.svg

402 ms

logo-heathrow.svg

logo-heathrow.svg

396 ms

logo-virgin-media-gray.svg

logo-virgin-media-gray.svg

1492 ms

logo-south-western-railway-gray.svg

logo-south-western-railway-gray.svg

416 ms

mutual-of-omaha.svg

mutual-of-omaha.svg

1495 ms

man-walking-city_as-660786448_2000x1100_o.jpg

man-walking-city_as-660786448_2000x1100_o.jpg

1506 ms

auto-dog-as-zoom-463270918_2000x1333_o.jpg

auto-dog-as-zoom-463270918_2000x1333_o.jpg

412 ms

hotel-728245411_2000x1333_o.jpg

hotel-728245411_2000x1333_o.jpg

415 ms

insurance_as-463270918_2000x1333_o.jpg

insurance_as-463270918_2000x1333_o.jpg

414 ms

retail-as-652037718_2000x1333_o.jpg

retail-as-652037718_2000x1333_o.jpg

1474 ms

girl-phone_as-662649878_2000x1333_o.jpg

girl-phone_as-662649878_2000x1333_o.jpg

1472 ms

52d6c4da62698c5cfcd3.svg

52d6c4da62698c5cfcd3.svg

1427 ms

man_as-271914199_1200x700_o.jpg

man_as-271914199_1200x700_o.jpg

1470 ms

man-glasses-purple_ss-1599965914_1200x700_o.jpg

man-glasses-purple_ss-1599965914_1200x700_o.jpg

1470 ms

Privacy-Desktop-2019_2-600x315.jpg

Privacy-Desktop-2019_2-600x315.jpg

1464 ms

acxiom-web-photos-6x8-o-600x315.jpg

acxiom-web-photos-6x8-o-600x315.jpg

1462 ms

acxiom-web-photos-6x88-o-600x315.jpg

acxiom-web-photos-6x88-o-600x315.jpg

1461 ms

acxiom-web-photos-6x84-o-600x315.jpg

acxiom-web-photos-6x84-o-600x315.jpg

1459 ms

acxiom-web-photos-6x85-o-600x315.jpg

acxiom-web-photos-6x85-o-600x315.jpg

1461 ms

acxiom-web-photos-6x86-o-600x315.jpg

acxiom-web-photos-6x86-o-600x315.jpg

1441 ms

acxiom-web-photos-6x82-o-600x315.jpg

acxiom-web-photos-6x82-o-600x315.jpg

1439 ms

acxiom-web-photos-6x83-o-600x315.jpg

acxiom-web-photos-6x83-o-600x315.jpg

1438 ms

acxiom-web-photos-6x87-o-600x315.jpg

acxiom-web-photos-6x87-o-600x315.jpg

1441 ms

collect

collect

167 ms

v

v

1387 ms

cookieless_thumb.jpg

cookieless_thumb.jpg

1185 ms

hcp_thumb_2.jpg

hcp_thumb_2.jpg

1182 ms

blue-chevron-pattern-bg_2000x1347_o.jpg

blue-chevron-pattern-bg_2000x1347_o.jpg

1182 ms

acxiom-partners-logos_o.png

acxiom-partners-logos_o.png

1182 ms

player.js

player.js

46 ms

HeathrowAirport_75609613-1200x800-o.jpeg

HeathrowAirport_75609613-1200x800-o.jpeg

1150 ms

awards-list_o.png

awards-list_o.png

1160 ms

man-on-phone-wave_as-341292838_1920x1080_o.jpg

man-on-phone-wave_as-341292838_1920x1080_o.jpg

1146 ms

neon-lights_as-301535727_2000x1143_o.jpg

neon-lights_as-301535727_2000x1143_o.jpg

1146 ms

chevron-aqua.svg

chevron-aqua.svg

1152 ms

chevron-light-gray.svg

chevron-light-gray.svg

1153 ms

chevron-orange.svg

chevron-orange.svg

1151 ms

Desktop-White-Infobase.jpg

Desktop-White-Infobase.jpg

1121 ms

acxiom_cookieless_hero_new_5.jpg

acxiom_cookieless_hero_new_5.jpg

1119 ms

hero_cdp_1_mobile.jpg

hero_cdp_1_mobile.jpg

1097 ms

320267360_700x700.jpg

320267360_700x700.jpg

1096 ms

pr_featured_image_1.jpg

pr_featured_image_1.jpg

1093 ms

hero_Transparency_articel_1.jpg

hero_Transparency_articel_1.jpg

1092 ms

120766548_1200x700-o.jpeg

120766548_1200x700-o.jpeg

1092 ms

cta-banner-o.jpg

cta-banner-o.jpg

69 ms

wavy-bg-green-orange_o.jpg

wavy-bg-green-orange_o.jpg

66 ms

_Incapsula_Resource

_Incapsula_Resource

63 ms

collect

collect

17 ms

styles-min.css

styles-min.css

12 ms

styles-min.css

styles-min.css

26 ms

styles-min.css

styles-min.css

9 ms

Accessibility Review

acxiom.co.uk accessibility score

73

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

acxiom.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

acxiom.co.uk SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Acxiom.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Acxiom.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

acxiom.co.uk

Open Graph data is detected on the main page of Acxiom. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: