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ad-lib.co.uk screenshot

Report Summary

  • 89

    Performance

    Renders faster than
    90% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

ad-lib.co.uk

Ad-lib Design – Worcester graphic design, web design & branding

Page Load Speed

1.5 sec in total

First Response

315 ms

Resources Loaded

996 ms

Page Rendered

231 ms

ad-lib.co.uk screenshot

About Website

Visit ad-lib.co.uk now to see the best up-to-date Ad Lib content and also check out these interesting facts you probably never knew about ad-lib.co.uk

Ad-lib are a well established design, print & web studio based in Worcester, close to the M5 motorway. Ours is an informal, open and honest approach, where we work with our clients and not just for th...

Visit ad-lib.co.uk

Key Findings

We analyzed Ad-lib.co.uk page load time and found that the first response time was 315 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

ad-lib.co.uk performance score

89

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

92/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

86/100

25%

SI (Speed Index)

Value3.8 s

83/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

ad-lib.co.uk

315 ms

normalize.css

87 ms

global.css

164 ms

styles.css

166 ms

qys0emf.js

77 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 57% of them (20 requests) were addressed to the original Ad-lib.co.uk, 20% (7 requests) were made to Use.typekit.net and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (499 ms) belongs to the original domain Ad-lib.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 67.3 kB (16%)

Content Size

428.4 kB

After Optimization

361.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ad-lib.co.uk main page is 428.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 277.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 29.3 kB

  • Original 33.2 kB
  • After minification 23.2 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.9 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.3 kB or 88% of the original size.

Image Optimization

-4%

Potential reduce by 11.4 kB

  • Original 277.6 kB
  • After minification 266.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Lib images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 19.1 kB

  • Original 97.2 kB
  • After minification 97.2 kB
  • After compression 78.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.1 kB or 20% of the original size.

CSS Optimization

-37%

Potential reduce by 7.5 kB

  • Original 20.5 kB
  • After minification 19.5 kB
  • After compression 13.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad-lib.co.uk needs all CSS files to be minified and compressed as it can save up to 7.5 kB or 37% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (25%)

Requests Now

28

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Lib. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ad-lib.co.uk

ad-lib.co.uk

315 ms

normalize.css

normalize.css

87 ms

global.css

global.css

164 ms

styles.css

styles.css

166 ms

qys0emf.js

qys0emf.js

77 ms

modernizr.js

modernizr.js

163 ms

widgets.js

widgets.js

34 ms

jquery.min.js

jquery.min.js

38 ms

script.js

script.js

332 ms

jquery-3.0.0.min.js

jquery-3.0.0.min.js

35 ms

typed.min.js

typed.min.js

55 ms

ga.js

ga.js

15 ms

ad-lib-wo.svg

ad-lib-wo.svg

87 ms

burger.svg

burger.svg

83 ms

ad-lib-blk.svg

ad-lib-blk.svg

85 ms

burger-blk.svg

burger-blk.svg

84 ms

ad-lib-studio.jpg

ad-lib-studio.jpg

499 ms

arrow-down.svg

arrow-down.svg

264 ms

landrover.png

landrover.png

270 ms

rbl.png

rbl.png

263 ms

cct.png

cct.png

269 ms

ace.png

ace.png

268 ms

wcc.png

wcc.png

269 ms

fortis.png

fortis.png

269 ms

aco.png

aco.png

352 ms

rar.svg

rar.svg

349 ms

__utm.gif

__utm.gif

12 ms

i

i

27 ms

i

i

16 ms

webflow-badge-icon.60efbf6ec9.svg

webflow-badge-icon.60efbf6ec9.svg

184 ms

webflow-badge-text.6faa6a38cd.svg

webflow-badge-text.6faa6a38cd.svg

14 ms

i

i

28 ms

i

i

14 ms

i

i

20 ms

i

i

21 ms

Accessibility Review

ad-lib.co.uk accessibility score

66

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

ad-lib.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ad-lib.co.uk SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad-lib.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ad-lib.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ad-lib.co.uk

Open Graph data is detected on the main page of Ad Lib. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: