Tools & Wizards About Us
ad-specialties.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ad-specialties.com

Advertising Specialties & More | Promotional Products and Apparel | Norman, OK: Home

Page Load Speed

4.1 sec in total

First Response

500 ms

Resources Loaded

2.4 sec

Page Rendered

1.2 sec

ad-specialties.com screenshot

About Website

Click here to check amazing Ad Specialties content. Otherwise, check out these important facts you probably never knew about ad-specialties.com

Advertising Specialties & More. Best selection of promotional items, apparel and corporate gifts. Let us earn your business with our 1st class service and low prices.

Visit ad-specialties.com

Key Findings

We analyzed Ad-specialties.com page load time and found that the first response time was 500 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

ad-specialties.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value13.8 s

0/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value380 ms

70/100

30%

CLS (Cumulative Layout Shift)

Value0.112

86/100

15%

TTI (Time to Interactive)

Value9.5 s

30/100

10%

Network Requests Diagram

www.ad-specialties.com

500 ms

bootstrap.min.css

45 ms

css

52 ms

owl.carousel.min.css

80 ms

flexslider.css

116 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 96% of them (75 requests) were addressed to the original Ad-specialties.com, 3% (2 requests) were made to Fonts.googleapis.com and 1% (1 request) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Ad-specialties.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 296.6 kB (4%)

Content Size

7.1 MB

After Optimization

6.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ad-specialties.com main page is 7.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 6.6 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 76.0 kB

  • Original 91.4 kB
  • After minification 85.7 kB
  • After compression 15.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.0 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 151.7 kB

  • Original 6.6 MB
  • After minification 6.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Specialties images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 9.4 kB

  • Original 206.0 kB
  • After minification 205.8 kB
  • After compression 196.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-28%

Potential reduce by 59.4 kB

  • Original 215.4 kB
  • After minification 215.4 kB
  • After compression 156.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad-specialties.com needs all CSS files to be minified and compressed as it can save up to 59.4 kB or 28% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (42%)

Requests Now

69

After Optimization

40

  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Specialties. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ad-specialties.com

www.ad-specialties.com

500 ms

bootstrap.min.css

bootstrap.min.css

45 ms

css

css

52 ms

owl.carousel.min.css

owl.carousel.min.css

80 ms

flexslider.css

flexslider.css

116 ms

all.min.css

all.min.css

220 ms

slick.css

slick.css

149 ms

lightbox.css

lightbox.css

151 ms

yamm.css

yamm.css

153 ms

jquery-ui.min.css

jquery-ui.min.css

155 ms

StyleSheet

StyleSheet

373 ms

Pic

Pic

187 ms

jquery.min.js

jquery.min.js

181 ms

jquery-ui.min.js

jquery-ui.min.js

255 ms

migrate-3.1.0.js

migrate-3.1.0.js

196 ms

bootstrap.min.js

bootstrap.min.js

241 ms

slick.min.js

slick.min.js

241 ms

hoverIntent.min.js

hoverIntent.min.js

242 ms

superfish.min.js

superfish.min.js

249 ms

jquery.validate.min.js

jquery.validate.min.js

254 ms

lightbox.js

lightbox.js

254 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

266 ms

iframeResizer.min.js

iframeResizer.min.js

284 ms

IFrameUtils.js

IFrameUtils.js

288 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

289 ms

owl.carousel.min.js

owl.carousel.min.js

290 ms

scripts.js

scripts.js

301 ms

datepicker-fr-ca.js

datepicker-fr-ca.js

318 ms

custom.js

custom.js

323 ms

highslide-full.packed.js

highslide-full.packed.js

326 ms

highslide.config.js

highslide.config.js

326 ms

highslide.css

highslide.css

338 ms

lisa---article.png

lisa---article.png

1656 ms

387041952_2299915000178745_5707239798847769377_n.jpg

387041952_2299915000178745_5707239798847769377_n.jpg

507 ms

adspec0320_asi.pdf

adspec0320_asi.pdf

1003 ms

Pic

Pic

504 ms

css

css

26 ms

Pic

Pic

201 ms

Pic

Pic

167 ms

Pic

Pic

98 ms

QPic

QPic

199 ms

QPic

QPic

199 ms

QPic

QPic

201 ms

QPic

QPic

258 ms

QPic

QPic

259 ms

QPic

QPic

260 ms

QPic

QPic

258 ms

QPic

QPic

285 ms

QPic

QPic

291 ms

QPic

QPic

294 ms

QPic

QPic

293 ms

QPic

QPic

341 ms

QPic

QPic

346 ms

QPic

QPic

346 ms

QPic

QPic

348 ms

QPic

QPic

399 ms

QPic

QPic

407 ms

QPic

QPic

408 ms

QPic

QPic

408 ms

QPic

QPic

456 ms

QPic

QPic

477 ms

QPic

QPic

468 ms

QPic

QPic

467 ms

QPic

QPic

544 ms

QPic

QPic

524 ms

close.png

close.png

501 ms

loading.gif

loading.gif

512 ms

prev.png

prev.png

536 ms

next.png

next.png

548 ms

font

font

102 ms

fa-brands-400.ttf

fa-brands-400.ttf

471 ms

fa-solid-900.ttf

fa-solid-900.ttf

596 ms

fa-regular-400.ttf

fa-regular-400.ttf

605 ms

fa-light-300.ttf

fa-light-300.ttf

574 ms

fa-thin-100.ttf

fa-thin-100.ttf

632 ms

custom.png

custom.png

37 ms

zoomout.cur

zoomout.cur

36 ms

loader.white.gif

loader.white.gif

38 ms

Accessibility Review

ad-specialties.com accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ad-specialties.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

ad-specialties.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad-specialties.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ad-specialties.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ad-specialties.com

Open Graph description is not detected on the main page of Ad Specialties. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: