Tools & Wizards About Us
ad-vantagemarketing.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

ad-vantagemarketing.com

AD-Vantage Marketing | Printing and Mailing Services | Santa Rosa, CA

Page Load Speed

4.8 sec in total

First Response

1.8 sec

Resources Loaded

2.8 sec

Page Rendered

248 ms

ad-vantagemarketing.com screenshot

About Website

Visit ad-vantagemarketing.com now to see the best up-to-date AD Vantage Marketing content for United States and also check out these interesting facts you probably never knew about ad-vantagemarketing.com

AD-Vantage Marketing is a full-service printing and direct mail service provider with a tremendous combination of talented, dedicated and experienced employees.

Visit ad-vantagemarketing.com

Key Findings

We analyzed Ad-vantagemarketing.com page load time and found that the first response time was 1.8 sec and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

ad-vantagemarketing.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value2,370 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.276

44/100

15%

TTI (Time to Interactive)

Value13.2 s

12/100

10%

Network Requests Diagram

ad-vantagemarketing.com

1779 ms

style.css

227 ms

tooltip.css

230 ms

jquery.js

601 ms

jquery-migrate.min.js

298 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 79% of them (23 requests) were addressed to the original Ad-vantagemarketing.com, 7% (2 requests) were made to Google-analytics.com and 7% (2 requests) were made to Dyn.yelpcdn.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Ad-vantagemarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 279.3 kB (35%)

Content Size

791.0 kB

After Optimization

511.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ad-vantagemarketing.com main page is 791.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 560.8 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 13.5 kB

  • Original 17.8 kB
  • After minification 15.4 kB
  • After compression 4.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.5 kB or 76% of the original size.

Image Optimization

-23%

Potential reduce by 127.8 kB

  • Original 560.8 kB
  • After minification 432.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, AD Vantage Marketing needs image optimization as it can save up to 127.8 kB or 23% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-59%

Potential reduce by 93.9 kB

  • Original 159.7 kB
  • After minification 150.7 kB
  • After compression 65.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 93.9 kB or 59% of the original size.

CSS Optimization

-84%

Potential reduce by 44.2 kB

  • Original 52.7 kB
  • After minification 34.7 kB
  • After compression 8.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad-vantagemarketing.com needs all CSS files to be minified and compressed as it can save up to 44.2 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (46%)

Requests Now

28

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AD Vantage Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ad-vantagemarketing.com

ad-vantagemarketing.com

1779 ms

style.css

style.css

227 ms

tooltip.css

tooltip.css

230 ms

jquery.js

jquery.js

601 ms

jquery-migrate.min.js

jquery-migrate.min.js

298 ms

tooltip.js

tooltip.js

322 ms

ddsmoothmenu.js

ddsmoothmenu.js

336 ms

jquery.tipsy.js

jquery.tipsy.js

368 ms

custom.js

custom.js

362 ms

style.css

style.css

466 ms

reset.css

reset.css

78 ms

960_24_col.css

960_24_col.css

148 ms

css

css

27 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

161 ms

analytics.js

analytics.js

30 ms

gplus-32.png

gplus-32.png

27 ms

AD-Vantage-Logo-2015-Print-Mail-Services1.png

AD-Vantage-Logo-2015-Print-Mail-Services1.png

444 ms

facebook-logo.png

facebook-logo.png

119 ms

Front-Page-Feature-Image-New.jpg

Front-Page-Feature-Image-New.jpg

392 ms

Fotosearch_x16895425.jpg

Fotosearch_x16895425.jpg

400 ms

iStock_000017311210XSmall.jpg

iStock_000017311210XSmall.jpg

602 ms

cmyk.jpg

cmyk.jpg

395 ms

slider-shadow.png

slider-shadow.png

227 ms

footer-bg.png

footer-bg.png

333 ms

bul.png

bul.png

415 ms

footermenubg.png

footermenubg.png

452 ms

collect

collect

12 ms

xBtZG-8PZen03FUZxY3NRQ.js

xBtZG-8PZen03FUZxY3NRQ.js

374 ms

genericYelpBizButton.png

genericYelpBizButton.png

94 ms

Accessibility Review

ad-vantagemarketing.com accessibility score

90

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ad-vantagemarketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ad-vantagemarketing.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad-vantagemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ad-vantagemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ad-vantagemarketing.com

Open Graph description is not detected on the main page of AD Vantage Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: