Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

adageindia.in

Advertising & Marketing Technology News | Ad Age

Page Load Speed

214 ms in total

First Response

22 ms

Resources Loaded

129 ms

Page Rendered

63 ms

adageindia.in screenshot

About Website

Visit adageindia.in now to see the best up-to-date Ad Age India content for India and also check out these interesting facts you probably never knew about adageindia.in

Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.

Visit adageindia.in

Key Findings

We analyzed Adageindia.in page load time and found that the first response time was 22 ms and then it took 192 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

adageindia.in performance score

0

Network Requests Diagram

adageindia.in

22 ms

adage.com

46 ms

v1

32 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

57 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 25% of them (1 request) were addressed to the original Adageindia.in, 50% (2 requests) were made to Adage.com and 25% (1 request) were made to Static.cloudflareinsights.com. The less responsive or slowest element that took the longest time to load (57 ms) relates to the external source Static.cloudflareinsights.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (24%)

Content Size

5.4 MB

After Optimization

4.1 MB

In fact, the total size of Adageindia.in main page is 5.4 MB. This result falls within a big category (top 100 000) of medium weight web pages. Only a small number of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-57%

Potential reduce by 8.9 kB

  • Original 15.7 kB
  • After minification 15.7 kB
  • After compression 6.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.9 kB or 57% of the original size.

Image Optimization

-3%

Potential reduce by 99.9 kB

  • Original 3.7 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Age India images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 798.0 kB

  • Original 1.2 MB
  • After minification 1.2 MB
  • After compression 404.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 798.0 kB or 66% of the original size.

CSS Optimization

-79%

Potential reduce by 411.5 kB

  • Original 519.9 kB
  • After minification 511.6 kB
  • After compression 108.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adageindia.in needs all CSS files to be minified and compressed as it can save up to 411.5 kB or 79% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Age India. According to our analytics all requests are already optimized.

SEO Factors

adageindia.in SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adageindia.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adageindia.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad Age India. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: