Tools & Wizards About Us
adairpromotions.com.au screenshot

Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

adairpromotions.com.au

Ad Air Promotions Australia – Inflatable Advertising

Page Load Speed

6.6 sec in total

First Response

1.8 sec

Resources Loaded

4.7 sec

Page Rendered

65 ms

adairpromotions.com.au screenshot

About Website

Click here to check amazing Ad Air Promotions content. Otherwise, check out these important facts you probably never knew about adairpromotions.com.au

Visit adairpromotions.com.au

Key Findings

We analyzed Adairpromotions.com.au page load time and found that the first response time was 1.8 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

adairpromotions.com.au performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

18/100

25%

SI (Speed Index)

Value7.6 s

25/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

www.adairpromotions.com.au

1846 ms

wp-emoji-release.min.js

215 ms

style.css

427 ms

11.jpg

845 ms

Closed-Sign-300x200.png

431 ms

Our browser made a total of 5 requests to load all elements on the main page. We found that all of those requests were addressed to Adairpromotions.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Adairpromotions.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 37.2 kB (39%)

Content Size

94.8 kB

After Optimization

57.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adairpromotions.com.au main page is 94.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 46.5 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 34.0 kB

  • Original 41.1 kB
  • After minification 41.1 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.0 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 1.7 kB

  • Original 46.5 kB
  • After minification 44.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Air Promotions images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 37 B

  • Original 5.0 kB
  • After minification 5.0 kB
  • After compression 5.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-67%

Potential reduce by 1.4 kB

  • Original 2.1 kB
  • After minification 2.1 kB
  • After compression 698 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adairpromotions.com.au needs all CSS files to be minified and compressed as it can save up to 1.4 kB or 67% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

4

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 4 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Air Promotions. According to our analytics all requests are already optimized.

Network Requests Diagram

www.adairpromotions.com.au

www.adairpromotions.com.au

1846 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

215 ms

style.css

style.css

427 ms

11.jpg

11.jpg

845 ms

Closed-Sign-300x200.png

Closed-Sign-300x200.png

431 ms

Accessibility Review

adairpromotions.com.au accessibility score

100

Accessibility Issues

Best Practices

adairpromotions.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adairpromotions.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adairpromotions.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Adairpromotions.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adairpromotions.com.au

Open Graph description is not detected on the main page of Ad Air Promotions. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: