Tools & Wizards About Us
adamsswann.com screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

adamsswann.com

Advertising - Digital Marketing - Web Design | Adams + Swann

Page Load Speed

2 sec in total

First Response

13 ms

Resources Loaded

1.5 sec

Page Rendered

489 ms

adamsswann.com screenshot

About Website

Welcome to adamsswann.com homepage info - get ready to check Adams Swann best content right away, or after learning these important things about adamsswann.com

Adams + Swann is an advertising and digital marketing agency located in Murfreesboro, Tennessee offering a wide mix of advertising services.

Visit adamsswann.com

Key Findings

We analyzed Adamsswann.com page load time and found that the first response time was 13 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

adamsswann.com performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

5/100

25%

SI (Speed Index)

Value4.5 s

72/100

10%

TBT (Total Blocking Time)

Value340 ms

74/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value6.6 s

58/100

10%

Network Requests Diagram

adamsswann.com

13 ms

adamsswann.com

923 ms

style.min.css

24 ms

uaf.css

24 ms

mediaelementplayer-legacy.min.css

22 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 97% of them (72 requests) were addressed to the original Adamsswann.com, 1% (1 request) were made to Fonts.googleapis.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (923 ms) belongs to the original domain Adamsswann.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 348.8 kB (20%)

Content Size

1.8 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adamsswann.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 67.1 kB

  • Original 80.7 kB
  • After minification 78.8 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.1 kB or 83% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adams Swann images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 152.5 kB

  • Original 305.8 kB
  • After minification 303.7 kB
  • After compression 153.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 152.5 kB or 50% of the original size.

CSS Optimization

-37%

Potential reduce by 129.2 kB

  • Original 353.4 kB
  • After minification 352.8 kB
  • After compression 224.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adamsswann.com needs all CSS files to be minified and compressed as it can save up to 129.2 kB or 37% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (50%)

Requests Now

70

After Optimization

35

  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adams Swann. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adamsswann.com

adamsswann.com

13 ms

adamsswann.com

adamsswann.com

923 ms

style.min.css

style.min.css

24 ms

uaf.css

uaf.css

24 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

22 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

19 ms

style.css

style.css

23 ms

font-awesome.min.css

font-awesome.min.css

33 ms

font-awesome-5.min.css

font-awesome-5.min.css

35 ms

stylesheet.min.css

stylesheet.min.css

61 ms

print.css

print.css

57 ms

style_dynamic.css

style_dynamic.css

89 ms

responsive.min.css

responsive.min.css

102 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

97 ms

js_composer.min.css

js_composer.min.css

126 ms

css

css

38 ms

core-dashboard.min.css

core-dashboard.min.css

118 ms

jquery.min.js

jquery.min.js

111 ms

jquery-migrate.min.js

jquery-migrate.min.js

108 ms

js

js

89 ms

doubletaptogo.js

doubletaptogo.js

112 ms

modernizr.min.js

modernizr.min.js

112 ms

jquery.appear.js

jquery.appear.js

123 ms

hoverIntent.min.js

hoverIntent.min.js

122 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

120 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

219 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

218 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

218 ms

jquery.waitforimages.js

jquery.waitforimages.js

231 ms

jquery.form.min.js

jquery.form.min.js

314 ms

waypoints.min.js

waypoints.min.js

240 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

240 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

241 ms

jquery.isotope.min.js

jquery.isotope.min.js

239 ms

skrollr.js

skrollr.js

323 ms

default_dynamic.js

default_dynamic.js

327 ms

default.min.js

default.min.js

328 ms

comment-reply.min.js

comment-reply.min.js

327 ms

js_composer_front.min.js

js_composer_front.min.js

327 ms

qode-like.min.js

qode-like.min.js

346 ms

AdamsSwannLogo_Web.png

AdamsSwannLogo_Web.png

159 ms

AS-logo-secondary-White-Small.png

AS-logo-secondary-White-Small.png

188 ms

Revenue_Web_slide.jpg

Revenue_Web_slide.jpg

200 ms

Advertising.png

Advertising.png

198 ms

Creative.png

Creative.png

201 ms

Digital-Marketing.png

Digital-Marketing.png

210 ms

Website-design.png

Website-design.png

209 ms

RoscoeBrown_home.jpg

RoscoeBrown_home.jpg

210 ms

DVF_home.jpg

DVF_home.jpg

210 ms

TMC_home.jpg

TMC_home.jpg

211 ms

NHI_home.jpg

NHI_home.jpg

229 ms

TheAvenue_home.jpg

TheAvenue_home.jpg

229 ms

Radiation-Business-Solutions-2.jpg

Radiation-Business-Solutions-2.jpg

229 ms

NHI-Greyscale.png

NHI-Greyscale.png

230 ms

NHI-Color.png

NHI-Color.png

242 ms

TOA-Color.png

TOA-Color.png

234 ms

RB-Grayscale.png

RB-Grayscale.png

242 ms

RB-Color.png

RB-Color.png

242 ms

SRCC-Grayscale.png

SRCC-Grayscale.png

279 ms

SRCC-Color.png

SRCC-Color.png

248 ms

DVF-Grayscale.png

DVF-Grayscale.png

233 ms

DVF-Color.png

DVF-Color.png

229 ms

RBS-Grayscale.png

RBS-Grayscale.png

221 ms

RBS-Color.png

RBS-Color.png

217 ms

QE-Grayscale.png

QE-Grayscale.png

249 ms

QE-Color.png

QE-Color.png

239 ms

Baron-Grayscale_.png

Baron-Grayscale_.png

238 ms

Baron-Color.png

Baron-Color.png

238 ms

TMC-Grayscale.png

TMC-Grayscale.png

183 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

179 ms

TMC-Color.png

TMC-Color.png

187 ms

Avenue-Grayscale.png

Avenue-Grayscale.png

169 ms

Avenue-Color.png

Avenue-Color.png

169 ms

1222_AS_Company_Info_mock.png

1222_AS_Company_Info_mock.png

162 ms

Accessibility Review

adamsswann.com accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adamsswann.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adamsswann.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adamsswann.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adamsswann.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adamsswann.com

Open Graph data is detected on the main page of Adams Swann. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: