Tools & Wizards About Us
adaptive.marketing screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    28% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    61% of websites

adaptive.marketing

Digital Marketing Agency Vancouver | Adaptive Marketing

Page Load Speed

7 sec in total

First Response

880 ms

Resources Loaded

5.8 sec

Page Rendered

321 ms

adaptive.marketing screenshot

About Website

Visit adaptive.marketing now to see the best up-to-date Adaptive content and also check out these interesting facts you probably never knew about adaptive.marketing

We develop digital strategies to help you build an online presence that delivers results. Start your business growth today with Adaptive Marketing Vancouver.

Visit adaptive.marketing

Key Findings

We analyzed Adaptive.marketing page load time and found that the first response time was 880 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

adaptive.marketing performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value24.4 s

0/100

25%

SI (Speed Index)

Value30.7 s

0/100

10%

TBT (Total Blocking Time)

Value20,770 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value35.0 s

0/100

10%

Network Requests Diagram

adaptive.marketing

880 ms

wp-emoji-release.min.js

100 ms

style.min.css

203 ms

styles.css

288 ms

dashicons.min.css

385 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 68% of them (65 requests) were addressed to the original Adaptive.marketing, 14% (13 requests) were made to Fonts.gstatic.com and 6% (6 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Adaptive.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 107.4 kB (5%)

Content Size

2.0 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adaptive.marketing main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 69.6 kB

  • Original 98.6 kB
  • After minification 95.2 kB
  • After compression 29.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 69.6 kB or 71% of the original size.

Image Optimization

-2%

Potential reduce by 28.7 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adaptive images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.7 kB

  • Original 222.5 kB
  • After minification 222.5 kB
  • After compression 219.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 6.4 kB

  • Original 183.9 kB
  • After minification 183.4 kB
  • After compression 177.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adaptive.marketing has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 58 (75%)

Requests Now

77

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adaptive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adaptive.marketing

adaptive.marketing

880 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

100 ms

style.min.css

style.min.css

203 ms

styles.css

styles.css

288 ms

dashicons.min.css

dashicons.min.css

385 ms

front.css

front.css

302 ms

settings.css

settings.css

315 ms

style.css

style.css

313 ms

plugins.min.css

plugins.min.css

323 ms

modules.min.css

modules.min.css

609 ms

font-awesome.min.css

font-awesome.min.css

882 ms

style.min.css

style.min.css

401 ms

ionicons.min.css

ionicons.min.css

403 ms

style.css

style.css

423 ms

style.css

style.css

956 ms

modules-responsive.min.css

modules-responsive.min.css

859 ms

blog-responsive.min.css

blog-responsive.min.css

1201 ms

style_dynamic_responsive.css

style_dynamic_responsive.css

1139 ms

style_dynamic.css

style_dynamic.css

699 ms

js_composer.min.css

js_composer.min.css

805 ms

css

css

120 ms

jquery.min.js

jquery.min.js

1041 ms

jquery-migrate.min.js

jquery-migrate.min.js

966 ms

jquery.raty.js

jquery.raty.js

1137 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

1317 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1065 ms

js

js

130 ms

css

css

122 ms

platform.js

platform.js

117 ms

style-min.css

style-min.css

1135 ms

wp-polyfill.min.js

wp-polyfill.min.js

1157 ms

index.js

index.js

1309 ms

front-main.js

front-main.js

1307 ms

core.min.js

core.min.js

1308 ms

tabs.min.js

tabs.min.js

1308 ms

accordion.min.js

accordion.min.js

2196 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

2431 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

2162 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

2181 ms

js

js

118 ms

third-party.min.js

third-party.min.js

2241 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

2097 ms

modules.min.js

modules.min.js

2162 ms

js_composer_front.min.js

js_composer_front.min.js

1992 ms

like.min.js

like.min.js

1977 ms

wp-embed.min.js

wp-embed.min.js

1967 ms

adaptive-marketing-logo-1-01.png

adaptive-marketing-logo-1-01.png

890 ms

Adaptive-Marketing-Home-Slide-1-01-2.jpg

Adaptive-Marketing-Home-Slide-1-01-2.jpg

1529 ms

analytics.js

analytics.js

158 ms

case-study-img-6-Copy.jpg

case-study-img-6-Copy.jpg

1095 ms

slider-home-1-550x550.jpg

slider-home-1-550x550.jpg

1021 ms

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data-realm-home-side_3-1-550x550.png

1080 ms

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business-consultants-high-coordination-1-550x550.jpg

1869 ms

Kiwanis-west-vancouver-cypress-ext-2-550x550.jpg

Kiwanis-west-vancouver-cypress-ext-2-550x550.jpg

1088 ms

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Pinnacle-Drilling-024-550x550.jpg

1200 ms

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1172 ms

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The-main-bulding-at-Union-Steamship-Company-Marina-550x550.jpg

1483 ms

photo-merged-30seconds-550x550.jpg

photo-merged-30seconds-550x550.jpg

1612 ms

kmKnZrc3Hgbbcjq75U4uslyuy4kn0qNXaxY.ttf

kmKnZrc3Hgbbcjq75U4uslyuy4kn0qNXaxY.ttf

139 ms

kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY5KcU.ttf

kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY5KcU.ttf

173 ms

ionicons.ttf

ionicons.ttf

1186 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

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210 ms

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208 ms

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208 ms

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207 ms

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210 ms

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208 ms

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211 ms

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212 ms

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213 ms

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210 ms

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213 ms

ElegantIcons.woff

ElegantIcons.woff

1307 ms

collect

collect

88 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

75 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

123 ms

badge.html

badge.html

163 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1734 ms

wp-polyfill-fetch.min.js

wp-polyfill-fetch.min.js

1292 ms

wp-polyfill-dom-rect.min.js

wp-polyfill-dom-rect.min.js

1298 ms

wp-polyfill-url.min.js

wp-polyfill-url.min.js

1353 ms

wp-polyfill-formdata.min.js

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1365 ms

wp-polyfill-element-closest.min.js

wp-polyfill-element-closest.min.js

1388 ms

wp-polyfill-object-fit.min.js

wp-polyfill-object-fit.min.js

1446 ms

fontello.woff

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2339 ms

cb=gapi.loaded_2

cb=gapi.loaded_2

88 ms

badge.css

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62 ms

api.js

api.js

58 ms

badge_compiled.js

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56 ms

css

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35 ms

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15 ms

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33 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

107 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

103 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

107 ms

Accessibility Review

adaptive.marketing accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adaptive.marketing best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adaptive.marketing SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adaptive.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adaptive.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adaptive.marketing

Open Graph data is detected on the main page of Adaptive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: