Tools & Wizards About Us
adclub.ca screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

adclub.ca

The AdClub of Toronto - Current Event Listings - Homepage

Page Load Speed

1.9 sec in total

First Response

101 ms

Resources Loaded

842 ms

Page Rendered

924 ms

adclub.ca screenshot

About Website

Click here to check amazing Ad Club content for Canada. Otherwise, check out these important facts you probably never knew about adclub.ca

The AdClub of Toronto is a not-for-profit organization. We plan and host networking events for the advertising and marketing commmunity in the GTA.

Visit adclub.ca

Key Findings

We analyzed Adclub.ca page load time and found that the first response time was 101 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

adclub.ca performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

63/100

10%

LCP (Largest Contentful Paint)

Value15.2 s

0/100

25%

SI (Speed Index)

Value3.7 s

85/100

10%

TBT (Total Blocking Time)

Value330 ms

75/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value8.3 s

39/100

10%

Network Requests Diagram

adclub.ca

101 ms

adclub.ca

105 ms

pure-min.css

42 ms

style.min.css

32 ms

style.css

62 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 69% of them (35 requests) were addressed to the original Adclub.ca, 8% (4 requests) were made to Fonts.gstatic.com and 6% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (351 ms) belongs to the original domain Adclub.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 383.8 kB (8%)

Content Size

4.6 MB

After Optimization

4.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adclub.ca main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 4.4 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 36.6 kB

  • Original 47.6 kB
  • After minification 44.7 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.6 kB or 77% of the original size.

Image Optimization

-7%

Potential reduce by 309.7 kB

  • Original 4.4 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Club images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 33.1 kB

  • Original 137.6 kB
  • After minification 137.6 kB
  • After compression 104.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 33.1 kB or 24% of the original size.

CSS Optimization

-12%

Potential reduce by 4.4 kB

  • Original 35.4 kB
  • After minification 35.4 kB
  • After compression 31.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adclub.ca needs all CSS files to be minified and compressed as it can save up to 4.4 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (42%)

Requests Now

43

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Club. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adclub.ca

adclub.ca

101 ms

adclub.ca

adclub.ca

105 ms

pure-min.css

pure-min.css

42 ms

style.min.css

style.min.css

32 ms

style.css

style.css

62 ms

swiper.min.css

swiper.min.css

61 ms

aos.css

aos.css

73 ms

axios.min.js

axios.min.js

74 ms

aos.min.js

aos.min.js

74 ms

jquery.min.js

jquery.min.js

103 ms

jquery-migrate.min.js

jquery-migrate.min.js

81 ms

jquery-3.3.1.min.js

jquery-3.3.1.min.js

26 ms

analytics.js

analytics.js

26 ms

swiper.min.js

swiper.min.js

101 ms

navigation.js

navigation.js

93 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

92 ms

main.js

main.js

94 ms

gtm.js

gtm.js

67 ms

css

css

36 ms

css

css

66 ms

advertising-club-toronto-logo.svg

advertising-club-toronto-logo.svg

52 ms

adclub-website-home-1020x680-main.png

adclub-website-home-1020x680-main.png

262 ms

AdClub_DigitalDay_WebBanner_1920-1024x576.jpg

AdClub_DigitalDay_WebBanner_1920-1024x576.jpg

125 ms

AdClubSportsSeries_WebBanner_1920x1080-1024x576.png

AdClubSportsSeries_WebBanner_1920x1080-1024x576.png

256 ms

AdClub_GolfDay_WebBanner_1920-1024x576.jpg

AdClub_GolfDay_WebBanner_1920-1024x576.jpg

170 ms

AdClub_CC_EventCard_1080x1080-1024x1024.jpg

AdClub_CC_EventCard_1080x1080-1024x1024.jpg

170 ms

AdClub_UpdatedSkatingParty_Social_1x1-1024x1024.jpg

AdClub_UpdatedSkatingParty_Social_1x1-1024x1024.jpg

170 ms

AdClub_CC_Event_Info_1080x1080-1024x1024.jpg

AdClub_CC_Event_Info_1080x1080-1024x1024.jpg

251 ms

adclub-website-home-395x265-our_people-e1614778465766.png

adclub-website-home-395x265-our_people-e1614778465766.png

262 ms

adclub-website-home-395x265-goodwill.png

adclub-website-home-395x265-goodwill.png

262 ms

adclub-website-home-395x265-events-e1614778726841.png

adclub-website-home-395x265-events-e1614778726841.png

313 ms

adclub-website-home-1020x680-partners-1.png

adclub-website-home-1020x680-partners-1.png

304 ms

adclub-partners-agency-wars-Logo.png

adclub-partners-agency-wars-Logo.png

293 ms

adclub-partners-ad-standards-canada.png

adclub-partners-ad-standards-canada.png

302 ms

nabs_Logo-250x125-1.png

nabs_Logo-250x125-1.png

283 ms

ad-club-sponsors-iab-canada.png

ad-club-sponsors-iab-canada.png

282 ms

ad-club-partners-ica-canada.png

ad-club-partners-ica-canada.png

304 ms

LOGO4-1.png

LOGO4-1.png

351 ms

advertising-club-toronto-logo-white.svg

advertising-club-toronto-logo-white.svg

313 ms

fbevents.js

fbevents.js

77 ms

collect

collect

44 ms

collect

collect

43 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

42 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

48 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

67 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

67 ms

texgyreadventor-bold-webfont.woff

texgyreadventor-bold-webfont.woff

261 ms

texgyreadventor-regular-webfont.woff

texgyreadventor-regular-webfont.woff

347 ms

collect

collect

49 ms

js

js

50 ms

ga-audiences

ga-audiences

146 ms

Accessibility Review

adclub.ca accessibility score

82

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adclub.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adclub.ca SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adclub.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adclub.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adclub.ca

Open Graph data is detected on the main page of Ad Club. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: