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add-creative.co.uk screenshot

Report Summary

  • 76

    Performance

    Renders faster than
    84% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

add-creative.co.uk

Web Development - ADD Creative

Page Load Speed

3.1 sec in total

First Response

303 ms

Resources Loaded

2.7 sec

Page Rendered

133 ms

add-creative.co.uk screenshot

About Website

Click here to check amazing ADD Creative content. Otherwise, check out these important facts you probably never knew about add-creative.co.uk

ADD Creative are Web Developers and Website Designers based in Dorset.

Visit add-creative.co.uk

Key Findings

We analyzed Add-creative.co.uk page load time and found that the first response time was 303 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

add-creative.co.uk performance score

76

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

45/100

25%

SI (Speed Index)

Value4.5 s

72/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.2 s

86/100

10%

Network Requests Diagram

add-creative.co.uk

303 ms

add-creative.co.uk

310 ms

www.add-creative.co.uk

1344 ms

css

36 ms

style.css

83 ms

Our browser made a total of 17 requests to load all elements on the main page. We found that 82% of them (14 requests) were addressed to the original Add-creative.co.uk, 6% (1 request) were made to Fonts.googleapis.com and 6% (1 request) were made to Whichwebdesigncompany.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Add-creative.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.3 kB (5%)

Content Size

215.2 kB

After Optimization

204.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Add-creative.co.uk main page is 215.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 165.5 kB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 5.0 kB

  • Original 8.0 kB
  • After minification 7.9 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.0 kB or 63% of the original size.

Image Optimization

-0%

Potential reduce by 592 B

  • Original 165.5 kB
  • After minification 164.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ADD Creative images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 4.3 kB

  • Original 39.5 kB
  • After minification 39.5 kB
  • After compression 35.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 4.3 kB or 11% of the original size.

CSS Optimization

-20%

Potential reduce by 438 B

  • Original 2.2 kB
  • After minification 2.2 kB
  • After compression 1.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Add-creative.co.uk needs all CSS files to be minified and compressed as it can save up to 438 B or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (23%)

Requests Now

13

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADD Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

add-creative.co.uk

add-creative.co.uk

303 ms

add-creative.co.uk

add-creative.co.uk

310 ms

www.add-creative.co.uk

www.add-creative.co.uk

1344 ms

css

css

36 ms

style.css

style.css

83 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

243 ms

imgpreview.js

imgpreview.js

230 ms

cookiemsg-1.3.0.min.js

cookiemsg-1.3.0.min.js

232 ms

functions.js

functions.js

232 ms

wwdc-rated.gif

wwdc-rated.gif

447 ms

bg-main.png

bg-main.png

231 ms

add-creative-logo.png

add-creative-logo.png

78 ms

bg-circles.png

bg-circles.png

79 ms

icon-people.png

icon-people.png

80 ms

screens.jpg

screens.jpg

158 ms

icon-follow_us-b.png

icon-follow_us-b.png

156 ms

SLXHc1jY5nQ8FUUGbg.ttf

SLXHc1jY5nQ8FUUGbg.ttf

18 ms

Accessibility Review

add-creative.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

add-creative.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

add-creative.co.uk SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Add-creative.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Add-creative.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

add-creative.co.uk

Open Graph description is not detected on the main page of ADD Creative. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: