2.7 sec in total
26 ms
2 sec
676 ms
Click here to check amazing Ad Forum content for India. Otherwise, check out these important facts you probably never knew about adforum.com
Discover the best work, campaigns and strategy In the creative advertising industry through the leading, global ad agency gallery and AdForum's Creative Li...
Visit adforum.comWe analyzed Adforum.com page load time and found that the first response time was 26 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.
adforum.com performance score
name
value
score
weighting
Value2.9 s
52/100
10%
Value9.9 s
0/100
25%
Value5.7 s
52/100
10%
Value800 ms
36/100
30%
Value0.445
21/100
15%
Value12.5 s
14/100
10%
26 ms
50 ms
437 ms
31 ms
184 ms
Our browser made a total of 72 requests to load all elements on the main page. We found that 33% of them (24 requests) were addressed to the original Adforum.com, 56% (40 requests) were made to Gimscdn.maydream.com and 3% (2 requests) were made to Securepubads.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Gimscdn.maydream.com.
Page size can be reduced by 267.4 kB (16%)
1.7 MB
1.4 MB
In fact, the total size of Adforum.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 641.8 kB which makes up the majority of the site volume.
Potential reduce by 223.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 81.3 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 223.7 kB or 89% of the original size.
Potential reduce by 12.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Forum images are well optimized though.
Potential reduce by 18.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 13.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adforum.com has all CSS files already compressed.
Number of requests can be reduced by 7 (10%)
68
61
The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Forum. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.
adforum.com
26 ms
adforum.com
50 ms
www.adforum.com
437 ms
app.css
31 ms
gpt.js
184 ms
js
314 ms
script.js
136 ms
vendor.css
137 ms
manifest.js
179 ms
vendor.js
370 ms
app.js
209 ms
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922 ms
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733 ms
creative-library-subscription.png
251 ms
matomo.js
687 ms
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765 ms
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861 ms
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950 ms
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961 ms
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1009 ms
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936 ms
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965 ms
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876 ms
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882 ms
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1096 ms
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1149 ms
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1138 ms
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1205 ms
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1139 ms
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1246 ms
editionflags.png
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sprite.svg
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logo.png
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sprite.svg
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loader.gif
181 ms
share-gradient.svg
91 ms
company_icons.png
180 ms
profile_pics.png
345 ms
creative_icons.png
443 ms
bcr-brand-horizontal.jpg
456 ms
share-icon.svg
456 ms
ads-works-icon.svg
672 ms
ads-awards-icon.svg
678 ms
creative_library_double_MPU_370x620_en-US.jpg
697 ms
logo-footer.png
694 ms
pubads_impl.js
380 ms
fontawesome-webfont.woff
502 ms
matomo.php
86 ms
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461 ms
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387 ms
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543 ms
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527 ms
adforum.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
[aria-*] attributes do not have valid values
ARIA IDs are not unique
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Image elements do not have [alt] attributes
Links do not have a discernible name
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
adforum.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
adforum.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adforum.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adforum.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
adforum.com
Open Graph data is detected on the main page of Ad Forum. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: