Report Summary

  • 22

    Performance

    Renders faster than
    41% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

adidas.ae

adidas Official Website | adidas United Arab Emirates

Page Load Speed

3.5 sec in total

First Response

259 ms

Resources Loaded

3.1 sec

Page Rendered

231 ms

adidas.ae screenshot

About Website

Click here to check amazing Adidas content for United Arab Emirates. Otherwise, check out these important facts you probably never knew about adidas.ae

Welcome to the official adidas UAE online store. Find adidas sportswear, shoes and accessories and view collections for football, running and training.

Visit adidas.ae

Key Findings

We analyzed Adidas.ae page load time and found that the first response time was 259 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

adidas.ae performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value16.5 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value930 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.235

53/100

15%

TTI (Time to Interactive)

Value22.2 s

1/100

10%

Network Requests Diagram

shop.adidas.ae

259 ms

189 ms

main1.css

262 ms

main2.css

186 ms

b1d94f31abf9b1093e638329fa5124f7.js

297 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adidas.ae, 24% (11 requests) were made to Images.fl.adicdn.com and 7% (3 requests) were made to . The less responsive or slowest element that took the longest time to load (365 ms) relates to the external source Assets.fl.adicdn.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (38%)

Content Size

4.7 MB

After Optimization

2.9 MB

In fact, the total size of Adidas.ae main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 83.2 kB

  • Original 99.0 kB
  • After minification 90.8 kB
  • After compression 15.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.2 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 6.8 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adidas images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 129.8 kB

  • Original 231.0 kB
  • After minification 230.4 kB
  • After compression 101.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 129.8 kB or 56% of the original size.

CSS Optimization

-86%

Potential reduce by 1.6 MB

  • Original 1.8 MB
  • After minification 850.1 kB
  • After compression 248.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adidas.ae needs all CSS files to be minified and compressed as it can save up to 1.6 MB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (24%)

Requests Now

38

After Optimization

29

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

adidas.ae accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

adidas.ae best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adidas.ae SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adidas.ae can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adidas.ae main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: