Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

adidas.at

adidas offizielle Website Österreich | Sportbekleidung

Page Load Speed

5.3 sec in total

First Response

472 ms

Resources Loaded

4.4 sec

Page Rendered

436 ms

adidas.at screenshot

About Website

Welcome to adidas.at homepage info - get ready to check Adidas best content for Austria right away, or after learning these important things about adidas.at

Der adidas Onlineshop erwartet dich mit dem ganzen Sortiment an adidas Schuhen, Sportbekleidung & -ausrüstung. Entdecke deine Favoriten bei adidas AT.

Visit adidas.at

Key Findings

We analyzed Adidas.at page load time and found that the first response time was 472 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

adidas.at performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

58/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value5.4 s

55/100

10%

TBT (Total Blocking Time)

Value1,090 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.152

75/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

www.adidas.at

472 ms

fonts.css

29 ms

adidas-build-COMMON.css

763 ms

local.css

209 ms

require.js

326 ms

Our browser made a total of 120 requests to load all elements on the main page. We found that 9% of them (11 requests) were addressed to the original Adidas.at, 31% (37 requests) were made to Demandware.edgesuite.net and 10% (12 requests) were made to Tags.tiqcdn.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Demandware.edgesuite.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (55%)

Content Size

4.1 MB

After Optimization

1.8 MB

In fact, the total size of Adidas.at main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 262.9 kB

  • Original 298.7 kB
  • After minification 267.3 kB
  • After compression 35.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 262.9 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 14.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adidas images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 1.1 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 513.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 864.4 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 171.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adidas.at needs all CSS files to be minified and compressed as it can save up to 864.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 73 (66%)

Requests Now

110

After Optimization

37

The browser has sent 110 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adidas. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 53 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adidas.at accessibility score

66

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adidas.at best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adidas.at SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adidas.at can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Adidas.at main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Adidas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: