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adidas.co.il screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

adidas.co.il

ביגוד ונעלי ספורט באתר הרשמי של אדידס | אדידס ישראל

Page Load Speed

1.3 sec in total

First Response

155 ms

Resources Loaded

1.1 sec

Page Rendered

66 ms

adidas.co.il screenshot

About Website

Visit adidas.co.il now to see the best up-to-date Adidas content for Israel and also check out these interesting facts you probably never knew about adidas.co.il

ברוכים הבאים לאתר הרשמי של אדידס ישראל. קנו ביגוד ונעלי ספורט אדידס מהקולקציות המובילות – אדידס אוריג'ינלס, נעלי ריצה ואימון , נעלי כדורגל ועוד.

Visit adidas.co.il

Key Findings

We analyzed Adidas.co.il page load time and found that the first response time was 155 ms and then it took 1.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster. This domain responded with an error, which can significantly jeopardize Adidas.co.il rating and web reputation

Performance Metrics

adidas.co.il performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

55/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value15.0 s

1/100

10%

TBT (Total Blocking Time)

Value4,190 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.175

68/100

15%

TTI (Time to Interactive)

Value30.5 s

0/100

10%

Network Requests Diagram

www.adidas.co.il

155 ms

style.css

373 ms

adineuePROCyr-Regular.woff

221 ms

adineuePROCyr-Bold.woff

54 ms

adineuePRO-BlackWeb.woff

152 ms

Our browser made a total of 6 requests to load all elements on the main page. We found that all of those requests were addressed to Adidas.co.il and no external sources were called. The less responsive or slowest element that took the longest time to load (373 ms) belongs to the original domain Adidas.co.il.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 kB (60%)

Content Size

3.1 kB

After Optimization

1.2 kB

  • HTML
  • CSS

In fact, the total size of Adidas.co.il main page is 3.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. HTML takes 2.6 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 1.7 kB

  • Original 2.6 kB
  • After minification 1.8 kB
  • After compression 964 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 858 B, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.7 kB or 64% of the original size.

CSS Optimization

-40%

Potential reduce by 170 B

  • Original 420 B
  • After minification 410 B
  • After compression 250 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adidas.co.il needs all CSS files to be minified and compressed as it can save up to 170 B or 40% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

  • CSS

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adidas. According to our analytics all requests are already optimized.

Network Requests Diagram

www.adidas.co.il

www.adidas.co.il

155 ms

style.css

style.css

373 ms

adineuePROCyr-Regular.woff

adineuePROCyr-Regular.woff

221 ms

adineuePROCyr-Bold.woff

adineuePROCyr-Bold.woff

54 ms

adineuePRO-BlackWeb.woff

adineuePRO-BlackWeb.woff

152 ms

icomoon.woff

icomoon.woff

130 ms

Accessibility Review

adidas.co.il accessibility score

79

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

adidas.co.il best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adidas.co.il SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    IW

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adidas.co.il can be misinterpreted by Google and other search engines. Our service has detected that Hebrew is used on the page, and it does not match the claimed English language. Our system also found out that Adidas.co.il main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adidas.co.il

Open Graph description is not detected on the main page of Adidas. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: