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adinpromo.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

adinpromo.com

Promotional items, custom pens and embroidery from Advertising Innovations - Durango's Premier Promotional Products & Apparel Company: Home

Page Load Speed

3.4 sec in total

First Response

660 ms

Resources Loaded

2.4 sec

Page Rendered

330 ms

adinpromo.com screenshot

About Website

Click here to check amazing Adinpromo content. Otherwise, check out these important facts you probably never knew about adinpromo.com

Advertising Innovations in Durango, CO specializes in unique marketing products, custom apparel products, and promotional items to help you reinforce your brand and stay top of mind with your customer...

Visit adinpromo.com

Key Findings

We analyzed Adinpromo.com page load time and found that the first response time was 660 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

adinpromo.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value9.3 s

12/100

10%

TBT (Total Blocking Time)

Value1,730 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.14

79/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

www.adinpromo.com

660 ms

bootstrap.min.css

103 ms

flexslider.css

139 ms

font-awesome.min.css

152 ms

slick.css

154 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 84% of them (73 requests) were addressed to the original Adinpromo.com, 6% (5 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (735 ms) belongs to the original domain Adinpromo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 176.6 kB (9%)

Content Size

2.0 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adinpromo.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 80.8 kB

  • Original 92.0 kB
  • After minification 66.5 kB
  • After compression 11.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.4 kB, which is 28% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 80.8 kB or 88% of the original size.

Image Optimization

-2%

Potential reduce by 31.3 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adinpromo images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 55.8 kB

  • Original 396.2 kB
  • After minification 395.8 kB
  • After compression 340.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 55.8 kB or 14% of the original size.

CSS Optimization

-7%

Potential reduce by 8.8 kB

  • Original 126.5 kB
  • After minification 126.5 kB
  • After compression 117.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adinpromo.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (35%)

Requests Now

79

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adinpromo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.adinpromo.com

www.adinpromo.com

660 ms

bootstrap.min.css

bootstrap.min.css

103 ms

flexslider.css

flexslider.css

139 ms

font-awesome.min.css

font-awesome.min.css

152 ms

slick.css

slick.css

154 ms

lightbox.css

lightbox.css

155 ms

StyleSheet

StyleSheet

305 ms

jquery.min.js

jquery.min.js

202 ms

migrate-3.1.0.js

migrate-3.1.0.js

172 ms

bootstrap.min.js

bootstrap.min.js

188 ms

slick.min.js

slick.min.js

189 ms

hoverIntent.min.js

hoverIntent.min.js

188 ms

superfish.min.js

superfish.min.js

207 ms

jquery.validate.min.js

jquery.validate.min.js

225 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

225 ms

lightbox.js

lightbox.js

224 ms

ie10-viewport-bug-workaround.js

ie10-viewport-bug-workaround.js

236 ms

iframeResizer.min.js

iframeResizer.min.js

252 ms

IFrameUtils.js

IFrameUtils.js

272 ms

highslide-full.packed.js

highslide-full.packed.js

271 ms

highslide.config.js

highslide.config.js

274 ms

highslide.css

highslide.css

275 ms

js

js

74 ms

98bb1ff49c79f0d727a9c6db8.js

98bb1ff49c79f0d727a9c6db8.js

218 ms

FnaQOH0DnPQ

FnaQOH0DnPQ

218 ms

close.png

close.png

188 ms

loading.gif

loading.gif

190 ms

prev.png

prev.png

190 ms

next.png

next.png

188 ms

Pic

Pic

305 ms

Facebook.png

Facebook.png

190 ms

Instagram.png

Instagram.png

191 ms

full-shadow.png

full-shadow.png

192 ms

Pic

Pic

687 ms

Pic

Pic

193 ms

Pic

Pic

211 ms

QPic

QPic

257 ms

QPic

QPic

213 ms

QPic

QPic

254 ms

QPic

QPic

262 ms

QPic

QPic

304 ms

QPic

QPic

304 ms

QPic

QPic

680 ms

QPic

QPic

679 ms

QPic

QPic

679 ms

QPic

QPic

681 ms

QPic

QPic

680 ms

QPic

QPic

680 ms

QPic

QPic

681 ms

QPic

QPic

682 ms

QPic

QPic

682 ms

QPic

QPic

683 ms

QPic

QPic

684 ms

QPic

QPic

684 ms

QPic

QPic

685 ms

QPic

QPic

685 ms

QPic

QPic

685 ms

QPic

QPic

685 ms

QPic

QPic

686 ms

QPic

QPic

735 ms

QPic

QPic

654 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

554 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

503 ms

QPic

QPic

554 ms

quotes.png

quotes.png

552 ms

mc.png

mc.png

552 ms

visa.png

visa.png

574 ms

amex.png

amex.png

571 ms

slick.woff

slick.woff

558 ms

embed.js

embed.js

96 ms

www-player.css

www-player.css

12 ms

www-embed-player.js

www-embed-player.js

55 ms

base.js

base.js

96 ms

discover.png

discover.png

552 ms

diners.png

diners.png

552 ms

ajax-loader.gif

ajax-loader.gif

506 ms

ad_status.js

ad_status.js

254 ms

zsuYbLQL7cfgkPw96EIg59zP1zcoLT-EKB-9U6ATFis.js

zsuYbLQL7cfgkPw96EIg59zP1zcoLT-EKB-9U6ATFis.js

195 ms

embed.js

embed.js

83 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

86 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

91 ms

id

id

64 ms

Create

Create

156 ms

custom.png

custom.png

127 ms

zoomout.cur

zoomout.cur

121 ms

loader.white.gif

loader.white.gif

121 ms

flexslider-icon.woff

flexslider-icon.woff

110 ms

Accessibility Review

adinpromo.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

adinpromo.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adinpromo.com SEO score

82

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adinpromo.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adinpromo.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adinpromo.com

Open Graph description is not detected on the main page of Adinpromo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: