Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

adinsider.in

Advertising Stories, News, Articles, Videos, Slideshows and Web Stories

Page Load Speed

4.8 sec in total

First Response

405 ms

Resources Loaded

3.8 sec

Page Rendered

546 ms

adinsider.in screenshot

About Website

Visit adinsider.in now to see the best up-to-date Adinsider content and also check out these interesting facts you probably never knew about adinsider.in

Advertising stories, news, articles, videos, slideshows, images, and web stories. Business Insider India is providing latest and consolidated news related to the Advertising category.

Visit adinsider.in

Key Findings

We analyzed Adinsider.in page load time and found that the first response time was 405 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

adinsider.in performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

36/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value3,610 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.052

99/100

15%

TTI (Time to Interactive)

Value22.4 s

1/100

10%

Network Requests Diagram

adinsider.in

405 ms

advertising

1109 ms

js

110 ms

gpt.js

69 ms

gtm.js

116 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Adinsider.in, 80% (76 requests) were made to Businessinsider.in and 5% (5 requests) were made to Fundingchoicesmessages.google.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Businessinsider.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 404.0 kB (26%)

Content Size

1.5 MB

After Optimization

1.1 MB

In fact, the total size of Adinsider.in main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 729.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 373.1 kB

  • Original 461.0 kB
  • After minification 460.8 kB
  • After compression 87.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 373.1 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 729.5 kB
  • After minification 729.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adinsider images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 30.9 kB

  • Original 357.4 kB
  • After minification 357.4 kB
  • After compression 326.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 76 (82%)

Requests Now

93

After Optimization

17

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adinsider. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 63 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

adinsider.in accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

adinsider.in best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

adinsider.in SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adinsider.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adinsider.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Adinsider. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: