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adland.co.nz screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

adland.co.nz

Fearless, Brand Strategy & Copywriting | 25+ years of experience. | Make Better Connections With Your Audience.

Page Load Speed

5.4 sec in total

First Response

857 ms

Resources Loaded

4.3 sec

Page Rendered

230 ms

adland.co.nz screenshot

About Website

Visit adland.co.nz now to see the best up-to-date Adland content and also check out these interesting facts you probably never knew about adland.co.nz

Visit adland.co.nz

Key Findings

We analyzed Adland.co.nz page load time and found that the first response time was 857 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

adland.co.nz performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value14.2 s

1/100

10%

TBT (Total Blocking Time)

Value2,920 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value15.2 s

7/100

10%

Network Requests Diagram

adland.co.nz

857 ms

modernizr.js

242 ms

main.css

485 ms

jquery.js

959 ms

jquery-ui-1.8.13.custom.min.js

500 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 89% of them (33 requests) were addressed to the original Adland.co.nz, 5% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Downloads.mailchimp.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Adland.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 287.6 kB (37%)

Content Size

776.6 kB

After Optimization

489.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adland.co.nz main page is 776.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 459.9 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 12.6 kB

  • Original 15.8 kB
  • After minification 14.4 kB
  • After compression 3.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.6 kB or 79% of the original size.

Image Optimization

-12%

Potential reduce by 53.1 kB

  • Original 459.9 kB
  • After minification 406.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Adland needs image optimization as it can save up to 53.1 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 207.0 kB

  • Original 282.4 kB
  • After minification 196.3 kB
  • After compression 75.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 207.0 kB or 73% of the original size.

CSS Optimization

-81%

Potential reduce by 14.9 kB

  • Original 18.5 kB
  • After minification 14.1 kB
  • After compression 3.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adland.co.nz needs all CSS files to be minified and compressed as it can save up to 14.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (26%)

Requests Now

35

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adland.co.nz

adland.co.nz

857 ms

modernizr.js

modernizr.js

242 ms

main.css

main.css

485 ms

jquery.js

jquery.js

959 ms

jquery-ui-1.8.13.custom.min.js

jquery-ui-1.8.13.custom.min.js

500 ms

jquery.touchSwipe-1.2.4.js

jquery.touchSwipe-1.2.4.js

500 ms

easing.js

easing.js

501 ms

layouts.js

layouts.js

1055 ms

jquery.tweet.js

jquery.tweet.js

724 ms

mailchimp.js

mailchimp.js

726 ms

logo.png

logo.png

702 ms

loader.gif

loader.gif

484 ms

bg_01.jpg

bg_01.jpg

1375 ms

bg_02.jpg

bg_02.jpg

1378 ms

bg_03.jpg

bg_03.jpg

1439 ms

bg_04.jpg

bg_04.jpg

1601 ms

bg_05.jpg

bg_05.jpg

1383 ms

bg_06.jpg

bg_06.jpg

2175 ms

twitter.png

twitter.png

1592 ms

hotspot.png

hotspot.png

1595 ms

close.png

close.png

1600 ms

tweets.jpg

tweets.jpg

1665 ms

newsletter.jpg

newsletter.jpg

2037 ms

nav-bg.jpg

nav-bg.jpg

1805 ms

nav-sep.png

nav-sep.png

1583 ms

contact.jpg

contact.jpg

1581 ms

contact-res.jpg

contact-res.jpg

1649 ms

drag_hand.png

drag_hand.png

1813 ms

popupbg.png

popupbg.png

1813 ms

drag-bg.png

drag-bg.png

1875 ms

drag.png

drag.png

2021 ms

National-ExtraboldItalic.otf

National-ExtraboldItalic.otf

2712 ms

jquery.form-n-validate.js

jquery.form-n-validate.js

11 ms

user_timeline.json

user_timeline.json

33 ms

ga.js

ga.js

6 ms

__utm.gif

__utm.gif

12 ms

divider.jpg

divider.jpg

229 ms

Accessibility Review

adland.co.nz accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

adland.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

adland.co.nz SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adland.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adland.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adland.co.nz

Open Graph description is not detected on the main page of Adland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: