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adlantic.co.uk screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

adlantic.co.uk

ADLANTIC | Google Ads PPC Agency & Training | UK.

Page Load Speed

7.3 sec in total

First Response

415 ms

Resources Loaded

6.4 sec

Page Rendered

500 ms

adlantic.co.uk screenshot

About Website

Welcome to adlantic.co.uk homepage info - get ready to check ADLANTIC best content right away, or after learning these important things about adlantic.co.uk

PPC Management & Training. Grow your business with our PPC analysts, landing page designers & lead nurturers. Looking to bring PPC in-house? We'll train your team.

Visit adlantic.co.uk

Key Findings

We analyzed Adlantic.co.uk page load time and found that the first response time was 415 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

adlantic.co.uk performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value15.7 s

0/100

10%

TBT (Total Blocking Time)

Value720 ms

41/100

30%

CLS (Cumulative Layout Shift)

Value0.172

69/100

15%

TTI (Time to Interactive)

Value17.7 s

4/100

10%

Network Requests Diagram

adlantic.co.uk

415 ms

analytics.js

25 ms

autotrack.js

84 ms

css

38 ms

woocommerce-mod.css

185 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 88% of them (127 requests) were addressed to the original Adlantic.co.uk, 4% (6 requests) were made to Fonts.gstatic.com and 3% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (845 ms) belongs to the original domain Adlantic.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 145.9 kB (12%)

Content Size

1.3 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adlantic.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 836.2 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 62.7 kB

  • Original 76.4 kB
  • After minification 73.9 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.7 kB or 82% of the original size.

Image Optimization

-4%

Potential reduce by 36.0 kB

  • Original 836.2 kB
  • After minification 800.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ADLANTIC images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 23.1 kB

  • Original 202.6 kB
  • After minification 202.6 kB
  • After compression 179.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 23.1 kB or 11% of the original size.

CSS Optimization

-18%

Potential reduce by 24.1 kB

  • Original 136.3 kB
  • After minification 135.9 kB
  • After compression 112.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adlantic.co.uk needs all CSS files to be minified and compressed as it can save up to 24.1 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 121 (89%)

Requests Now

136

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 136 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADLANTIC. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 60 to 1 for JavaScripts and from 63 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adlantic.co.uk

adlantic.co.uk

415 ms

analytics.js

analytics.js

25 ms

autotrack.js

autotrack.js

84 ms

css

css

38 ms

woocommerce-mod.css

woocommerce-mod.css

185 ms

grid.css

grid.css

283 ms

base.css

base.css

264 ms

layout.css

layout.css

481 ms

audio-player.css

audio-player.css

424 ms

blog.css

blog.css

426 ms

postslider.css

postslider.css

430 ms

buttons.css

buttons.css

431 ms

buttonrow.css

buttonrow.css

432 ms

buttons_fullwidth.css

buttons_fullwidth.css

505 ms

catalogue.css

catalogue.css

507 ms

comments.css

comments.css

512 ms

contact.css

contact.css

514 ms

slideshow.css

slideshow.css

515 ms

contentslider.css

contentslider.css

560 ms

countdown.css

countdown.css

591 ms

gallery.css

gallery.css

596 ms

gallery_horizontal.css

gallery_horizontal.css

601 ms

google_maps.css

google_maps.css

603 ms

grid_row.css

grid_row.css

599 ms

heading.css

heading.css

640 ms

headline_rotator.css

headline_rotator.css

678 ms

hr.css

hr.css

683 ms

icon.css

icon.css

679 ms

iconbox.css

iconbox.css

685 ms

icongrid.css

icongrid.css

687 ms

iconlist.css

iconlist.css

721 ms

image.css

image.css

763 ms

image_hotspots.css

image_hotspots.css

764 ms

magazine.css

magazine.css

770 ms

masonry_entries.css

masonry_entries.css

776 ms

avia-snippet-site-preloader.css

avia-snippet-site-preloader.css

772 ms

menu.css

menu.css

805 ms

notification.css

notification.css

843 ms

numbers.css

numbers.css

838 ms

ec.js

ec.js

5 ms

linkid.js

linkid.js

7 ms

collect

collect

16 ms

collect

collect

28 ms

portfolio.css

portfolio.css

769 ms

progressbar.css

progressbar.css

671 ms

promobox.css

promobox.css

597 ms

search.css

search.css

614 ms

slideshow_accordion.css

slideshow_accordion.css

504 ms

slideshow_feature_image.css

slideshow_feature_image.css

507 ms

slideshow_fullsize.css

slideshow_fullsize.css

514 ms

slideshow_fullscreen.css

slideshow_fullscreen.css

508 ms

slideshow_layerslider.css

slideshow_layerslider.css

516 ms

social_share.css

social_share.css

492 ms

tab_section.css

tab_section.css

501 ms

table.css

table.css

506 ms

tabs.css

tabs.css

504 ms

team.css

team.css

509 ms

testimonials.css

testimonials.css

513 ms

timeline.css

timeline.css

500 ms

toggles.css

toggles.css

493 ms

video.css

video.css

497 ms

style.min.css

style.min.css

498 ms

shortcodes.css

shortcodes.css

503 ms

avia-snippet-widget.css

avia-snippet-widget.css

506 ms

enfold_child.css

enfold_child.css

508 ms

custom.css

custom.css

484 ms

style.css

style.css

493 ms

rsvp.min.css

rsvp.min.css

492 ms

tpp.min.css

tpp.min.css

497 ms

gravity-mod.css

gravity-mod.css

501 ms

jquery.js

jquery.js

512 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

478 ms

gtm4wp-youtube.js

gtm4wp-youtube.js

491 ms

avia-compat.js

avia-compat.js

485 ms

woocommerce-mod.js

woocommerce-mod.js

569 ms

avia.js

avia.js

564 ms

shortcodes.js

shortcodes.js

548 ms

audio-player.js

audio-player.js

513 ms

contact.js

contact.js

511 ms

slideshow.js

slideshow.js

504 ms

countdown.js

countdown.js

507 ms

gallery.js

gallery.js

582 ms

gallery_horizontal.js

gallery_horizontal.js

551 ms

headline_rotator.js

headline_rotator.js

524 ms

icongrid.js

icongrid.js

514 ms

iconlist.js

iconlist.js

513 ms

image_hotspots.js

image_hotspots.js

513 ms

magazine.js

magazine.js

573 ms

isotope.js

isotope.js

548 ms

masonry_entries.js

masonry_entries.js

521 ms

menu.js

menu.js

518 ms

notification.js

notification.js

515 ms

numbers.js

numbers.js

514 ms

portfolio.js

portfolio.js

575 ms

progressbar.js

progressbar.js

544 ms

slideshow-video.js

slideshow-video.js

525 ms

slideshow_accordion.js

slideshow_accordion.js

517 ms

slideshow_fullscreen.js

slideshow_fullscreen.js

515 ms

slideshow_layerslider.js

slideshow_layerslider.js

511 ms

tab_section.js

tab_section.js

577 ms

tabs.js

tabs.js

531 ms

testimonials.js

testimonials.js

524 ms

timeline.js

timeline.js

517 ms

toggles.js

toggles.js

516 ms

video.js

video.js

511 ms

comment_count.js

comment_count.js

568 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

527 ms

add-to-cart.min.js

add-to-cart.min.js

528 ms

iframe_api

iframe_api

124 ms

js.cookie.min.js

js.cookie.min.js

518 ms

m73x2df6isgw.js

m73x2df6isgw.js

181 ms

gtm.js

gtm.js

151 ms

woocommerce.min.js

woocommerce.min.js

436 ms

cart-fragments.min.js

cart-fragments.min.js

439 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

24 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

35 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

38 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

48 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

48 ms

KFOkCnqEu92Fr1MmgVxIIzc.ttf

KFOkCnqEu92Fr1MmgVxIIzc.ttf

47 ms

avia-snippet-megamenu.js

avia-snippet-megamenu.js

483 ms

avia-snippet-sticky-header.js

avia-snippet-sticky-header.js

490 ms

avia-snippet-widget.js

avia-snippet-widget.js

492 ms

core.min.js

core.min.js

496 ms

datepicker.min.js

datepicker.min.js

527 ms

rsvp.min.js

rsvp.min.js

525 ms

www-widgetapi.js

www-widgetapi.js

14 ms

tpp.min.js

tpp.min.js

476 ms

avia_google_maps_front.js

avia_google_maps_front.js

485 ms

wp-embed.min.js

wp-embed.min.js

492 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

537 ms

entypo-fontello.woff

entypo-fontello.woff

600 ms

Adlantic-White230x80-sm-reg.png

Adlantic-White230x80-sm-reg.png

534 ms

adlantic-logo-blue-a-2.png

adlantic-logo-blue-a-2.png

477 ms

contact-adlantic.jpg

contact-adlantic.jpg

715 ms

b2b-digital-marketing-1.png

b2b-digital-marketing-1.png

571 ms

adwords-ppc-300x300.png

adwords-ppc-300x300.png

496 ms

Copy-of-_64A6549.jpg

Copy-of-_64A6549.jpg

834 ms

adlantic-marketing-54.jpg

adlantic-marketing-54.jpg

845 ms

SOCIAL-MEDIA-MARKETING-PACK-300x150.jpg

SOCIAL-MEDIA-MARKETING-PACK-300x150.jpg

505 ms

seo-glasgow-package-1-makeo-300x150.jpg

seo-glasgow-package-1-makeo-300x150.jpg

530 ms

ppc-management-300x150.jpg

ppc-management-300x150.jpg

569 ms

google-partner-security-250x300.png

google-partner-security-250x300.png

584 ms

count.js

count.js

21 ms

Accessibility Review

adlantic.co.uk accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adlantic.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

adlantic.co.uk SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adlantic.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adlantic.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adlantic.co.uk

Open Graph data is detected on the main page of ADLANTIC. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: