Tools & Wizards About Us
adlittle.mx screenshot

Report Summary

  • 97

    Performance

    Renders faster than
    94% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 55

    SEO

    Google-friendlier than
    20% of websites

adlittle.mx

Linking people, technology and strategy | Arthur D. Little

Page Load Speed

754 ms in total

First Response

240 ms

Resources Loaded

435 ms

Page Rendered

79 ms

adlittle.mx screenshot

About Website

Welcome to adlittle.mx homepage info - get ready to check Ad Little best content right away, or after learning these important things about adlittle.mx

A powerful blend of creative thinking and scientific rigour we link people, technology & strategy to find original and pragmatic ways to accelerate performance.

Visit adlittle.mx

Key Findings

We analyzed Adlittle.mx page load time and found that the first response time was 240 ms and then it took 514 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

adlittle.mx performance score

97

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

95/100

10%

LCP (Largest Contentful Paint)

Value2.6 s

88/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.5 s

100/100

10%

Network Requests Diagram

adlittle.mx

240 ms

style.css

81 ms

css

32 ms

index.js

158 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrcVIT9d4cw.woff

20 ms

Our browser made a total of 7 requests to load all elements on the main page. We found that 43% of them (3 requests) were addressed to the original Adlittle.mx, 43% (3 requests) were made to Fonts.gstatic.com and 14% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (240 ms) belongs to the original domain Adlittle.mx.

Page Optimization Overview & Recommendations

Page size can be reduced by 609 B (23%)

Content Size

2.7 kB

After Optimization

2.1 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Adlittle.mx main page is 2.7 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. CSS take 1.2 kB which makes up the majority of the site volume.

HTML Optimization

-47%

Potential reduce by 390 B

  • Original 838 B
  • After minification 709 B
  • After compression 448 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 129 B, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 390 B or 47% of the original size.

JavaScript Optimization

-12%

Potential reduce by 80 B

  • Original 646 B
  • After minification 646 B
  • After compression 566 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 80 B or 12% of the original size.

CSS Optimization

-12%

Potential reduce by 139 B

  • Original 1.2 kB
  • After minification 1.2 kB
  • After compression 1.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adlittle.mx needs all CSS files to be minified and compressed as it can save up to 139 B or 12% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

  • JavaScript
  • CSS

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Little. According to our analytics all requests are already optimized.

Network Requests Diagram

adlittle.mx

adlittle.mx

240 ms

style.css

style.css

81 ms

css

css

32 ms

index.js

index.js

158 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrcVIT9d4cw.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrcVIT9d4cw.woff

20 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaorCIPrcVIT9d4cw.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVtaorCIPrcVIT9d4cw.woff

24 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CIPrcVIT9d4cw.woff

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CIPrcVIT9d4cw.woff

27 ms

Accessibility Review

adlittle.mx accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

adlittle.mx best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

adlittle.mx SEO score

55

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adlittle.mx can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adlittle.mx main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adlittle.mx

Open Graph description is not detected on the main page of Ad Little. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: