Tools & Wizards About Us
admadison.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

admadison.com

AD MADISON | Promotional Products & Apparel | Madison Wisconsin: Home

Page Load Speed

4.6 sec in total

First Response

541 ms

Resources Loaded

2.6 sec

Page Rendered

1.5 sec

admadison.com screenshot

About Website

Welcome to admadison.com homepage info - get ready to check AD MADISON best content right away, or after learning these important things about admadison.com

AD MADISON. Best selection of promotional items, PPE, Masks, sanitizer, apparel and corporate gifts. Let us earn your business with our 1st class service and low prices. Custom gift boxes

Visit admadison.com

Key Findings

We analyzed Admadison.com page load time and found that the first response time was 541 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

admadison.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value2,520 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value28.8 s

0/100

10%

Network Requests Diagram

www.admadison.com

541 ms

gtm.js

54 ms

bootstrap.min.css

83 ms

css

38 ms

owl.carousel.min.css

121 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 84% of them (82 requests) were addressed to the original Admadison.com, 5% (5 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (920 ms) belongs to the original domain Admadison.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 194.1 kB (14%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Admadison.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 631.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 51.8 kB

  • Original 64.3 kB
  • After minification 57.4 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.9 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.8 kB or 81% of the original size.

Image Optimization

-9%

Potential reduce by 59.3 kB

  • Original 631.9 kB
  • After minification 572.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. AD MADISON images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 62.8 kB

  • Original 443.2 kB
  • After minification 442.5 kB
  • After compression 380.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.8 kB or 14% of the original size.

CSS Optimization

-9%

Potential reduce by 20.2 kB

  • Original 234.4 kB
  • After minification 234.4 kB
  • After compression 214.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admadison.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (51%)

Requests Now

84

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of AD MADISON. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.admadison.com

www.admadison.com

541 ms

gtm.js

gtm.js

54 ms

bootstrap.min.css

bootstrap.min.css

83 ms

css

css

38 ms

owl.carousel.min.css

owl.carousel.min.css

121 ms

flexslider.css

flexslider.css

169 ms

all.min.css

all.min.css

497 ms

slick.css

slick.css

167 ms

lightbox.css

lightbox.css

167 ms

yamm.css

yamm.css

163 ms

jquery-ui.min.css

jquery-ui.min.css

493 ms

StyleSheet

StyleSheet

534 ms

Pic

Pic

522 ms

tsVkppbKSAQ

tsVkppbKSAQ

87 ms

custom.js

custom.js

516 ms

livechat.js

livechat.js

517 ms

jquery.min.js

jquery.min.js

521 ms

jquery-ui.min.js

jquery-ui.min.js

518 ms

migrate-3.1.0.js

migrate-3.1.0.js

519 ms

bootstrap.min.js

bootstrap.min.js

521 ms

slick.min.js

slick.min.js

519 ms

hoverIntent.min.js

hoverIntent.min.js

521 ms

superfish.min.js

superfish.min.js

522 ms

jquery.validate.min.js

jquery.validate.min.js

522 ms

lightbox.js

lightbox.js

523 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

523 ms

iframeResizer.min.js

iframeResizer.min.js

524 ms

IFrameUtils.js

IFrameUtils.js

524 ms

jquery.backstretch.min.js

jquery.backstretch.min.js

525 ms

owl.carousel.min.js

owl.carousel.min.js

530 ms

scripts.js

scripts.js

547 ms

datepicker-fr-ca.js

datepicker-fr-ca.js

550 ms

highslide-full.packed.js

highslide-full.packed.js

549 ms

highslide.config.js

highslide.config.js

549 ms

highslide.css

highslide.css

548 ms

Pic

Pic

549 ms

quotes.png

quotes.png

731 ms

LinkPic

LinkPic

731 ms

LinkPic

LinkPic

855 ms

QPic

QPic

804 ms

QPic

QPic

731 ms

www-player.css

www-player.css

5 ms

www-embed-player.js

www-embed-player.js

29 ms

base.js

base.js

82 ms

QPic

QPic

696 ms

QPic

QPic

657 ms

QPic

QPic

651 ms

QPic

QPic

702 ms

QPic

QPic

700 ms

ad_status.js

ad_status.js

402 ms

_MtEdLRde-f5_qWpN1PloitzgIfC0LddkeZZHK-tyIk.js

_MtEdLRde-f5_qWpN1PloitzgIfC0LddkeZZHK-tyIk.js

445 ms

embed.js

embed.js

90 ms

QPic

QPic

347 ms

QPic

QPic

346 ms

QPic

QPic

342 ms

QPic

QPic

408 ms

QPic

QPic

412 ms

QPic

QPic

411 ms

QPic

QPic

411 ms

QPic

QPic

411 ms

QPic

QPic

405 ms

QPic

QPic

556 ms

QPic

QPic

555 ms

QPic

QPic

558 ms

QPic

QPic

557 ms

QPic

QPic

555 ms

QPic

QPic

555 ms

QPic

QPic

556 ms

QPic

QPic

556 ms

css

css

38 ms

QPic

QPic

551 ms

LinkPic

LinkPic

551 ms

LinkPic

LinkPic

545 ms

LinkPic

LinkPic

627 ms

LinkPic

LinkPic

627 ms

NavThumbPic

NavThumbPic

623 ms

NavThumbPic

NavThumbPic

625 ms

NavThumbPic

NavThumbPic

629 ms

NavThumbPic

NavThumbPic

630 ms

id

id

245 ms

ga.js

ga.js

279 ms

font

font

197 ms

fa-regular-400.ttf

fa-regular-400.ttf

502 ms

Create

Create

191 ms

fa-light-300.ttf

fa-light-300.ttf

587 ms

fa-thin-100.ttf

fa-thin-100.ttf

528 ms

fa-solid-900.ttf

fa-solid-900.ttf

491 ms

fa-brands-400.ttf

fa-brands-400.ttf

920 ms

Pic

Pic

402 ms

close.png

close.png

447 ms

loading.gif

loading.gif

439 ms

prev.png

prev.png

440 ms

next.png

next.png

457 ms

__utm.gif

__utm.gif

156 ms

GenerateIT

GenerateIT

21 ms

custom.png

custom.png

37 ms

zoomout.cur

zoomout.cur

39 ms

loader.white.gif

loader.white.gif

39 ms

Accessibility Review

admadison.com accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

admadison.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

admadison.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admadison.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admadison.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

admadison.com

Open Graph description is not detected on the main page of AD MADISON. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: