Tools & Wizards About Us
admax.co.uk screenshot

Report Summary

  • 86

    Performance

    Renders faster than
    89% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 62

    SEO

    Google-friendlier than
    23% of websites

admax.co.uk

AdMax UK + Ireland Business Directory - Shopping Products Services Leisure Sport

Page Load Speed

2.4 sec in total

First Response

510 ms

Resources Loaded

1.7 sec

Page Rendered

250 ms

admax.co.uk screenshot

About Website

Visit admax.co.uk now to see the best up-to-date Ad Max content for India and also check out these interesting facts you probably never knew about admax.co.uk

AdMax directory for companies and businesses in the UK and Ireland. Index of web sites for shops, business services, sport and leisure activities.

Visit admax.co.uk

Key Findings

We analyzed Admax.co.uk page load time and found that the first response time was 510 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

admax.co.uk performance score

86

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value3.7 s

57/100

25%

SI (Speed Index)

Value2.6 s

97/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

Network Requests Diagram

admax.co.uk

510 ms

admax_back.jpg

201 ms

admax_logo2.gif

198 ms

ezi_sales_head.png

553 ms

ora_line2.gif

199 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 79% of them (26 requests) were addressed to the original Admax.co.uk, 15% (5 requests) were made to Impgb.tradedoubler.com and 3% (1 request) were made to Eden4flowers.co.uk. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Eden4flowers.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 80.5 kB (73%)

Content Size

109.8 kB

After Optimization

29.3 kB

  • HTML
  • Images

In fact, the total size of Admax.co.uk main page is 109.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 78.9 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 26.1 kB

  • Original 30.9 kB
  • After minification 28.6 kB
  • After compression 4.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.1 kB or 84% of the original size.

Image Optimization

-69%

Potential reduce by 54.4 kB

  • Original 78.9 kB
  • After minification 24.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad Max needs image optimization as it can save up to 54.4 kB or 69% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

Requests Breakdown

Number of requests can be reduced by 16 (57%)

Requests Now

28

After Optimization

12

  • AJAX
  • Images

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Max. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

admax.co.uk

admax.co.uk

510 ms

admax_back.jpg

admax_back.jpg

201 ms

admax_logo2.gif

admax_logo2.gif

198 ms

ezi_sales_head.png

ezi_sales_head.png

553 ms

ora_line2.gif

ora_line2.gif

199 ms

home_back2.gif

home_back2.gif

205 ms

1130531

1130531

25 ms

ad_search.gif

ad_search.gif

163 ms

ad_search_end.gif

ad_search_end.gif

166 ms

ad_search_low.gif

ad_search_low.gif

167 ms

adx_at_home.gif

adx_at_home.gif

167 ms

adx_the_office.gif

adx_the_office.gif

175 ms

adx_leisure.gif

adx_leisure.gif

243 ms

adx_internet.gif

adx_internet.gif

244 ms

adx_property.gif

adx_property.gif

245 ms

adx_transport.gif

adx_transport.gif

255 ms

1130531

1130531

13 ms

1130531

1130531

13 ms

imp

imp

16 ms

1130531

1130531

13 ms

TD-2013-88702.jpg

TD-2013-88702.jpg

1210 ms

uk_r6_mobiles_gif_120x60.gifx

uk_r6_mobiles_gif_120x60.gifx

421 ms

adx_food_drink.gif

adx_food_drink.gif

192 ms

adx_manufacturing.gif

adx_manufacturing.gif

264 ms

adx_travel.gif

adx_travel.gif

265 ms

adx_personal.gif

adx_personal.gif

266 ms

adx_services.gif

adx_services.gif

279 ms

adx_entertainment.gif

adx_entertainment.gif

297 ms

ad_advertisers.gif

ad_advertisers.gif

355 ms

ad_about_admax.gif

ad_about_admax.gif

355 ms

ad_contact_us.gif

ad_contact_us.gif

371 ms

ad_promotion.gif

ad_promotion.gif

375 ms

all_flags.gif

all_flags.gif

389 ms

Accessibility Review

admax.co.uk accessibility score

55

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

admax.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

admax.co.uk SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admax.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admax.co.uk main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

admax.co.uk

Open Graph description is not detected on the main page of Ad Max. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: