Tools & Wizards About Us
admdirect.co.uk screenshot

Report Summary

  • 45

    Performance

    Renders faster than
    64% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

admdirect.co.uk

Personalised Clothing | Customised Clothes | ADM Direct

Page Load Speed

6 sec in total

First Response

195 ms

Resources Loaded

4.8 sec

Page Rendered

959 ms

admdirect.co.uk screenshot

About Website

Click here to check amazing ADM Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about admdirect.co.uk

Start personalising get embroidered clothes or printed clothing. Plus, personalised and customised clothing at affordable prices.

Visit admdirect.co.uk

Key Findings

We analyzed Admdirect.co.uk page load time and found that the first response time was 195 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

admdirect.co.uk performance score

45

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value59.3 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

admdirect.co.uk

195 ms

admdirect.co.uk

437 ms

wc-blocks-vendors-style.css

22 ms

wc-blocks-style.css

31 ms

classic-themes.min.css

30 ms

Our browser made a total of 204 requests to load all elements on the main page. We found that 92% of them (188 requests) were addressed to the original Admdirect.co.uk, 1% (3 requests) were made to Pxdrop.lijit.com and 1% (2 requests) were made to T.dtscout.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Admdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.4 MB (13%)

Content Size

26.4 MB

After Optimization

23.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Admdirect.co.uk main page is 26.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 25.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 275.0 kB

  • Original 318.3 kB
  • After minification 318.1 kB
  • After compression 43.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 275.0 kB or 86% of the original size.

Image Optimization

-12%

Potential reduce by 3.1 MB

  • Original 25.6 MB
  • After minification 22.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ADM Direct needs image optimization as it can save up to 3.1 MB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 1.4 kB

  • Original 256.1 kB
  • After minification 256.1 kB
  • After compression 254.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 521 B

  • Original 191.0 kB
  • After minification 191.0 kB
  • After compression 190.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admdirect.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 109 (55%)

Requests Now

199

After Optimization

90

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 199 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADM Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 62 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

admdirect.co.uk

admdirect.co.uk

195 ms

admdirect.co.uk

admdirect.co.uk

437 ms

wc-blocks-vendors-style.css

wc-blocks-vendors-style.css

22 ms

wc-blocks-style.css

wc-blocks-style.css

31 ms

classic-themes.min.css

classic-themes.min.css

30 ms

frontend_style.css

frontend_style.css

38 ms

font-end.css

font-end.css

27 ms

wc-cart-pdf.css

wc-cart-pdf.css

36 ms

customize-table.css

customize-table.css

37 ms

form-themes.css

form-themes.css

39 ms

js_composer.min.css

js_composer.min.css

54 ms

awdr_style.css

awdr_style.css

39 ms

woocommerce.css

woocommerce.css

47 ms

twentytwenty.css

twentytwenty.css

47 ms

bafg-style.css

bafg-style.css

51 ms

bootstrap.min.css

bootstrap.min.css

49 ms

base.min.css

base.min.css

69 ms

style.css

style.css

74 ms

int-wpcf7.min.css

int-wpcf7.min.css

68 ms

wpb-int-mc4wp.min.css

wpb-int-mc4wp.min.css

73 ms

int-wpbakery-base.min.css

int-wpbakery-base.min.css

87 ms

mod-notices-fixed.min.css

mod-notices-fixed.min.css

88 ms

woocommerce-base.min.css

woocommerce-base.min.css

89 ms

el-social-icons.min.css

el-social-icons.min.css

93 ms

opt-scrolltotop.min.css

opt-scrolltotop.min.css

94 ms

opt-cookies.min.css

opt-cookies.min.css

94 ms

xts-header_528910-1694092437.css

xts-header_528910-1694092437.css

95 ms

xts-theme_settings_default-1694092430.css

xts-theme_settings_default-1694092430.css

94 ms

smartslider.min.css

smartslider.min.css

341 ms

jquery.min.js

jquery.min.js

350 ms

jquery-migrate.min.js

jquery-migrate.min.js

95 ms

frontend.js

frontend.js

327 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

344 ms

add-to-cart.min.js

add-to-cart.min.js

334 ms

site_main.js

site_main.js

341 ms

awdr-dynamic-price.js

awdr-dynamic-price.js

594 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

586 ms

device.min.js

device.min.js

582 ms

flaticon.css

flaticon.css

333 ms

awdr_pro.js

awdr_pro.js

576 ms

jquery.event.move.js

jquery.event.move.js

573 ms

jquery.twentytwenty.js

jquery.twentytwenty.js

345 ms

alg-wc-checkout-files-upload-ajax.js

alg-wc-checkout-files-upload-ajax.js

345 ms

n2.min.js

n2.min.js

879 ms

smartslider-frontend.min.js

smartslider-frontend.min.js

895 ms

ss-simple.min.js

ss-simple.min.js

838 ms

w-arrow-image.min.js

w-arrow-image.min.js

837 ms

email-decode.min.js

email-decode.min.js

730 ms

autocomplete.min.js

autocomplete.min.js

799 ms

customjs.js

customjs.js

1027 ms

v4-shims.min.css

v4-shims.min.css

801 ms

all.min.css

all.min.css

800 ms

js_composer_tta.min.css

js_composer_tta.min.css

814 ms

scripts.js

scripts.js

809 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

46 ms

app.js

app.js

1204 ms

wc-cart-pdf.js

wc-cart-pdf.js

1205 ms

js.cookie.min.js

js.cookie.min.js

837 ms

woocommerce.min.js

woocommerce.min.js

1199 ms

mailchimp-woocommerce-public.min.js

mailchimp-woocommerce-public.min.js

1199 ms

js_composer_front.min.js

js_composer_front.min.js

1168 ms

helpers.min.js

helpers.min.js

1196 ms

woocommerceNotices.min.js

woocommerceNotices.min.js

1198 ms

woocommerceWrappTable.min.js

woocommerceWrappTable.min.js

1420 ms

ajaxSearch.min.js

ajaxSearch.min.js

1423 ms

btnsToolTips.min.js

btnsToolTips.min.js

965 ms

mobileSearchIcon.min.js

mobileSearchIcon.min.js

1190 ms

searchFullScreen.min.js

searchFullScreen.min.js

1189 ms

bafg-custom-js.js

bafg-custom-js.js

952 ms

headerBuilder.min.js

headerBuilder.min.js

1195 ms

loginSidebar.min.js

loginSidebar.min.js

1195 ms

wishlist.min.js

wishlist.min.js

1155 ms

onRemoveFromCart.min.js

onRemoveFromCart.min.js

1402 ms

menuOffsets.min.js

menuOffsets.min.js

1160 ms

menuSetUp.min.js

menuSetUp.min.js

960 ms

menuDropdownsAJAX.min.js

menuDropdownsAJAX.min.js

943 ms

vc-accordion.min.js

vc-accordion.min.js

1202 ms

vc-tta-autoplay.min.js

vc-tta-autoplay.min.js

947 ms

js15_as.js

js15_as.js

224 ms

scrollTop.min.js

scrollTop.min.js

738 ms

mobileNavigation.min.js

mobileNavigation.min.js

992 ms

0.php

0.php

105 ms

cartWidget.min.js

cartWidget.min.js

923 ms

cookiesPopup.min.js

cookiesPopup.min.js

677 ms

forms.js

forms.js

926 ms

gilroy-regular-webfont.woff

gilroy-regular-webfont.woff

682 ms

woodmart-font.woff

woodmart-font.woff

1094 ms

Orders-White-Icon.png

Orders-White-Icon.png

898 ms

white-fb.png

white-fb.png

1229 ms

white-insta.png

white-insta.png

1212 ms

white-linkedin.png

white-linkedin.png

1195 ms

white-twitter.png

white-twitter.png

1195 ms

304 ms

9490d8510785252b247bfe8af.js

9490d8510785252b247bfe8af.js

281 ms

white-youtube.png

white-youtube.png

865 ms

Newsletter-White-Icon.png

Newsletter-White-Icon.png

693 ms

Contact-Us-White-Icon.png

Contact-Us-White-Icon.png

691 ms

Logo-135x50-1.png

Logo-135x50-1.png

692 ms

Search-144-new.png

Search-144-new.png

691 ms

Favourites-Icon.png

Favourites-Icon.png

692 ms

5c2a2512a940c776f79ce2e28ef6404a.js

5c2a2512a940c776f79ce2e28ef6404a.js

692 ms

Your-Basket-Icon.png

Your-Basket-Icon.png

692 ms

adm.jpg

adm.jpg

937 ms

Dropdown-Icon-White.png

Dropdown-Icon-White.png

1081 ms

customised-clothing-1.jpg

customised-clothing-1.jpg

975 ms

242 ms

t.dhj

t.dhj

22 ms

afwu.js

afwu.js

38 ms

406 ms

t_.htm

t_.htm

7 ms

t_.js

t_.js

3 ms

customised-rugby-sportswear.jpg

customised-rugby-sportswear.jpg

858 ms

customised-sportswear-2.jpg

customised-sportswear-2.jpg

850 ms

Nikebnw-1.jpg

Nikebnw-1.jpg

605 ms

Underarmourbnw.jpg

Underarmourbnw.jpg

849 ms

Canterburybnw.jpg

Canterburybnw.jpg

964 ms

vx3bnw.jpg

vx3bnw.jpg

1082 ms

Adidasbnw.jpg

Adidasbnw.jpg

1114 ms

Stannobnw.jpg

Stannobnw.jpg

1084 ms

Jomabnw.jpg

Jomabnw.jpg

1080 ms

Gilbertnetbnw.jpg

Gilbertnetbnw.jpg

1093 ms

Gilbertrugbybnw.jpg

Gilbertrugbybnw.jpg

1200 ms

Graysbnw.jpg

Graysbnw.jpg

1165 ms

Reecebnw.jpg

Reecebnw.jpg

1333 ms

mitrebnw.jpg

mitrebnw.jpg

2580 ms

lt.min.js

lt.min.js

19 ms

graynicollsbnw.jpg

graynicollsbnw.jpg

1126 ms

admbnw.jpg

admbnw.jpg

1119 ms

adm_kitbuilder-1024x626.jpg

adm_kitbuilder-1024x626.jpg

1164 ms

lancashire_lifting_trophy-1024x626.jpg

lancashire_lifting_trophy-1024x626.jpg

1192 ms

bar-uniform.jpg

bar-uniform.jpg

1340 ms

customised-football-kits.jpg

customised-football-kits.jpg

1272 ms

ruskin.jpg

ruskin.jpg

1194 ms

customise-your-order-online-1.jpg

customise-your-order-online-1.jpg

1083 ms

lets-customise-it-lego.jpg

lets-customise-it-lego.jpg

1267 ms

brand-slider-mobile.jpg

brand-slider-mobile.jpg

1347 ms

adidas-trainingwear-slider-2024.jpg

adidas-trainingwear-slider-2024.jpg

1181 ms

adidas-matchwear-slider-2024-4.jpg

adidas-matchwear-slider-2024-4.jpg

1201 ms

castore-teamwear-slider-1.jpg

castore-teamwear-slider-1.jpg

1198 ms

canterbury-elite-range-slider-1.jpg

canterbury-elite-range-slider-1.jpg

1075 ms

js

js

58 ms

canterbury-elite-range-slider-black-2.jpg

canterbury-elite-range-slider-black-2.jpg

1072 ms

castore-liverpool-hope-slider.jpg

castore-liverpool-hope-slider.jpg

1075 ms

castore-liverpool-slider.jpg

castore-liverpool-slider.jpg

1079 ms

castore-ua92-slider.jpg

castore-ua92-slider.jpg

1087 ms

puma-teamwear-slider.jpg

puma-teamwear-slider.jpg

1087 ms

canterbury-teamwear-slider-3.jpg

canterbury-teamwear-slider-3.jpg

1092 ms

js

js

46 ms

analytics.js

analytics.js

20 ms

castore-homepage-logo.jpg

castore-homepage-logo.jpg

996 ms

collect

collect

56 ms

adidas-homepage-logo-1.jpg

adidas-homepage-logo-1.jpg

1099 ms

under-armour-homepage-logo-1.jpg

under-armour-homepage-logo-1.jpg

867 ms

canterbury-homepage-logo-1.jpg

canterbury-homepage-logo-1.jpg

860 ms

puma-homepage-logo.jpg

puma-homepage-logo.jpg

871 ms

joma-homepage-logo-1.jpg

joma-homepage-logo-1.jpg

870 ms

adidas-homepage-logo-1.jpg

adidas-homepage-logo-1.jpg

763 ms

teamwear-2.jpg

teamwear-2.jpg

895 ms

shop-castore-teamwear.jpg

shop-castore-teamwear.jpg

875 ms

shop-canterbury-teamwear.jpg

shop-canterbury-teamwear.jpg

892 ms

shop-under-armour-teamwear.jpg

shop-under-armour-teamwear.jpg

1336 ms

shop-adidas-teamwear.jpg

shop-adidas-teamwear.jpg

1079 ms

shop-adidas-teamwear.jpg

shop-adidas-teamwear.jpg

798 ms

shop-canterbury-teamwear.jpg

shop-canterbury-teamwear.jpg

776 ms

shop-castore-teamwear-1.jpg

shop-castore-teamwear-1.jpg

635 ms

shop-ua-teamwear.jpg

shop-ua-teamwear.jpg

649 ms

sportswear.jpg

sportswear.jpg

871 ms

shop-football.jpg

shop-football.jpg

822 ms

shop-rugby.jpg

shop-rugby.jpg

811 ms

shop-cricket.jpg

shop-cricket.jpg

925 ms

shop-golf.jpg

shop-golf.jpg

735 ms

shop-football.jpg

shop-football.jpg

644 ms

shop-rugby.jpg

shop-rugby.jpg

656 ms

shop-cricket.jpg

shop-cricket.jpg

647 ms

shop-golf.jpg

shop-golf.jpg

648 ms

leisurewear.jpg

leisurewear.jpg

897 ms

shop-hoodies-1.jpg

shop-hoodies-1.jpg

896 ms

shop-polos.jpg

shop-polos.jpg

945 ms

shop-jackets.jpg

shop-jackets.jpg

1034 ms

shop-corporatewear.jpg

shop-corporatewear.jpg

1047 ms

shop-hoodies.jpg

shop-hoodies.jpg

883 ms

shop-polos.jpg

shop-polos.jpg

883 ms

shop-jackets.jpg

shop-jackets.jpg

889 ms

shop-workwear.jpg

shop-workwear.jpg

890 ms

what-our-customers-are-saying-1.jpg

what-our-customers-are-saying-1.jpg

889 ms

reviews-1-3.jpg

reviews-1-3.jpg

893 ms

reviews-2-2.jpg

reviews-2-2.jpg

890 ms

reviews-3-2.jpg

reviews-3-2.jpg

895 ms

customisation-options.jpg

customisation-options.jpg

899 ms

embroidered-logo-3.jpg

embroidered-logo-3.jpg

898 ms

digital-print.jpg

digital-print.jpg

827 ms

vinyl-printed-name-number.jpg

vinyl-printed-name-number.jpg

693 ms

full-colour-screen-print-transfer-logo-1.jpg

full-colour-screen-print-transfer-logo-1.jpg

668 ms

screen-printed-logo-logo.jpg

screen-printed-logo-logo.jpg

654 ms

white-clock.svg

white-clock.svg

654 ms

white-phone.svg

white-phone.svg

656 ms

white-mail.svg

white-mail.svg

653 ms

white-location.svg

white-location.svg

656 ms

payment-methods-adm.png

payment-methods-adm.png

631 ms

fb.png

fb.png

453 ms

insta.png

insta.png

411 ms

linkedin.png

linkedin.png

409 ms

twitter.png

twitter.png

394 ms

youtube.png

youtube.png

397 ms

Accessibility Review

admdirect.co.uk accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

admdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

admdirect.co.uk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Admdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

admdirect.co.uk

Open Graph data is detected on the main page of ADM Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: