4.4 sec in total
178 ms
3.6 sec
664 ms
Click here to check amazing ADM Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about admdirect.co.uk
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Visit admdirect.co.ukWe analyzed Admdirect.co.uk page load time and found that the first response time was 178 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
admdirect.co.uk performance score
name
value
score
weighting
Value6.0 s
4/100
10%
Value9.3 s
1/100
25%
Value8.7 s
16/100
10%
Value520 ms
56/100
30%
Value0.868
4/100
15%
Value21.4 s
1/100
10%
178 ms
1589 ms
75 ms
87 ms
350 ms
Our browser made a total of 97 requests to load all elements on the main page. We found that 80% of them (78 requests) were addressed to the original Admdirect.co.uk, 5% (5 requests) were made to Segments.adaptv.advertising.com and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Admdirect.co.uk.
Page size can be reduced by 1.4 MB (31%)
4.5 MB
3.1 MB
In fact, the total size of Admdirect.co.uk main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.
Potential reduce by 139.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 139.4 kB or 78% of the original size.
Potential reduce by 157.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ADM Direct images are well optimized though.
Potential reduce by 865.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 865.1 kB or 69% of the original size.
Potential reduce by 204.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Admdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 204.5 kB or 87% of the original size.
Number of requests can be reduced by 41 (46%)
90
49
The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADM Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.
admdirect.co.uk
178 ms
www.admdirect.co.uk
1589 ms
css
75 ms
css
87 ms
styles.css
350 ms
tables.css
167 ms
mobile-only.css
273 ms
480.css
173 ms
768.css
183 ms
980.css
243 ms
forum.css
256 ms
InstantSearch.css
259 ms
nivo-slider.css
268 ms
nivo.css
326 ms
jquery-1.10.2.min.js
530 ms
jquery.validate.min.js
375 ms
jquery.validate.unobtrusive.min.js
357 ms
jquery-ui-1.10.3.custom.min.js
636 ms
jquery-migrate-1.2.1.min.js
410 ms
public.common.js
429 ms
public.ajaxcart.js
443 ms
kendo.core.min.js
554 ms
kendo.data.min.js
506 ms
kendo.popup.min.js
514 ms
kendo.list.min.js
544 ms
kendo.autocomplete.min.js
595 ms
swipeEvents.min.js
598 ms
jquery.nivo.slider.js
620 ms
footable.js
630 ms
SevenSpikesExtensions.js
683 ms
Motion.js
689 ms
Scripts.js
691 ms
jquery.sticky.js
701 ms
jquery.bxslider.min.js
713 ms
addthis_widget.js
10 ms
cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf
38 ms
DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf
40 ms
k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf
46 ms
sidebarv2.js
216 ms
icon-cart.png
213 ms
0006293.png
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0069301.jpeg
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CUSTOMISE%20UR%20HOODIE%20-%20Copy%202.jpg
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hoodie.jpg
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rugby%20kit%20designer.jpg
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netball%20dress%20designer-Recovered%202%20-%20Copy%201.jpg
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nike%20playing%20kits%20-%20Copy%202.jpg
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canterbury%20world%20cup%20-%20Copy%201.jpg
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nike%20teamwear%20-%20Copy%201.jpg
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0069225_nike-team-fall-jacket_360.jpeg
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icon-telephone.png
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icon-email.png
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social-sprite.png
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icon-plus.png
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icon-lock.png
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ga.js
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home-icon.png
703 ms
loading.gif
701 ms
__utm.gif
33 ms
footer-logo.png
614 ms
icon-newsletter.png
629 ms
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61 ms
footer-magnetize.png
623 ms
goTop.png
630 ms
icon-menu.png
647 ms
icon-search.png
634 ms
slide-arrows.png
564 ms
300lo.json
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bullets.png
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sh.8e5f85691f9aaa082472a194.html
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layers.e5ea973510bf60b3db41.js
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admdirect.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
admdirect.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
admdirect.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Admdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Admdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
admdirect.co.uk
Open Graph description is not detected on the main page of ADM Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: