Tools & Wizards About Us
adparlour.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

adparlour.com

Homepage - AdParlor

Page Load Speed

2.5 sec in total

First Response

163 ms

Resources Loaded

1.6 sec

Page Rendered

762 ms

adparlour.com screenshot

About Website

Visit adparlour.com now to see the best up-to-date Ad Parlour content and also check out these interesting facts you probably never knew about adparlour.com

Leading performance marketing company connecting advertisers to millions of consumers, driving growth and customer loyalty.

Visit adparlour.com

Key Findings

We analyzed Adparlour.com page load time and found that the first response time was 163 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

adparlour.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value2,090 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

adparlour.com

163 ms

adparlor.com

316 ms

v2.js

40 ms

455243.js

72 ms

app.min.css

317 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Adparlour.com, 71% (36 requests) were made to Adparlor.com and 4% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (522 ms) relates to the external source Adparlor.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 50.9 kB (7%)

Content Size

701.6 kB

After Optimization

650.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adparlour.com main page is 701.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 527.4 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 43.7 kB

  • Original 56.4 kB
  • After minification 51.9 kB
  • After compression 12.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.7 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 527.4 kB
  • After minification 527.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Parlour images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 7.2 kB

  • Original 105.1 kB
  • After minification 105.1 kB
  • After compression 97.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 12.7 kB
  • After minification 12.7 kB
  • After compression 12.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adparlour.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (39%)

Requests Now

49

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Parlour. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adparlour.com

adparlour.com

163 ms

adparlor.com

adparlor.com

316 ms

v2.js

v2.js

40 ms

455243.js

455243.js

72 ms

app.min.css

app.min.css

317 ms

jquery.min.js

jquery.min.js

25 ms

jquery-migrate.min.js

jquery-migrate.min.js

30 ms

app.js

app.js

321 ms

gtm.js

gtm.js

63 ms

fb.js

fb.js

93 ms

conversations-embed.js

conversations-embed.js

94 ms

banner.js

banner.js

91 ms

leadflows.js

leadflows.js

70 ms

web-interactives-embed.js

web-interactives-embed.js

137 ms

455243.js

455243.js

241 ms

js

js

83 ms

insight.min.js

insight.min.js

52 ms

insight_tag_errors.gif

insight_tag_errors.gif

244 ms

css2

css2

59 ms

logo-google-ads.svg

logo-google-ads.svg

46 ms

meta-lbox-60x60-trans.png

meta-lbox-60x60-trans.png

39 ms

logo-tiktok.svg

logo-tiktok.svg

40 ms

1298754_pinterest_icon.svg

1298754_pinterest_icon.svg

41 ms

snapchat.svg

snapchat.svg

55 ms

reddit.svg

reddit.svg

51 ms

nextdoor-sm.svg

nextdoor-sm.svg

56 ms

x.svg

x.svg

49 ms

linkedin-sm-lbox-60x60-trans.png

linkedin-sm-lbox-60x60-trans.png

52 ms

ctv-lbox-60x60-trans.png

ctv-lbox-60x60-trans.png

50 ms

hsn.svg

hsn.svg

60 ms

restore.svg

restore.svg

65 ms

bath-body-works.svg

bath-body-works.svg

63 ms

qvc.svg

qvc.svg

68 ms

kittch-lbox-280x120-trans.png

kittch-lbox-280x120-trans.png

82 ms

dicks-lbox-280x120-trans.png

dicks-lbox-280x120-trans.png

74 ms

hills-lbox-280x120-trans.png

hills-lbox-280x120-trans.png

71 ms

kirklands.svg

kirklands.svg

75 ms

under-armour.svg

under-armour.svg

82 ms

staples.svg

staples.svg

79 ms

upguys-860x0-c-default.jpg

upguys-860x0-c-default.jpg

85 ms

cpg-860x0-c-default.jpg

cpg-860x0-c-default.jpg

95 ms

retailer-860x0-c-default.jpg

retailer-860x0-c-default.jpg

92 ms

strategy-1300x540-c-default.jpg

strategy-1300x540-c-default.jpg

95 ms

paid-media-1300x540-c-default.jpg

paid-media-1300x540-c-default.jpg

100 ms

influencer-marketing-1300x540-c-default.jpg

influencer-marketing-1300x540-c-default.jpg

103 ms

data-ai-1300x540-c-default.jpg

data-ai-1300x540-c-default.jpg

99 ms

logo-adflow-500x0-c-default.png

logo-adflow-500x0-c-default.png

107 ms

AP_Newsletter_Jan-860x0-c-default.jpg

AP_Newsletter_Jan-860x0-c-default.jpg

108 ms

AP_Newsletter_Blog_Header4-1-860x0-c-default.png

AP_Newsletter_Blog_Header4-1-860x0-c-default.png

522 ms

Influencer_Predictions-860x0-c-default.jpg

Influencer_Predictions-860x0-c-default.jpg

426 ms

fbevents.js

fbevents.js

18 ms

Accessibility Review

adparlour.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

adparlour.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adparlour.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adparlour.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adparlour.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adparlour.com

Open Graph data is detected on the main page of Ad Parlour. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: