Tools & Wizards About Us
adsafe.co.nz screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

adsafe.co.nz

Road Safety Products, LED Emergency Lighting, Beacons | Adsafe

Page Load Speed

5.9 sec in total

First Response

799 ms

Resources Loaded

4.8 sec

Page Rendered

229 ms

adsafe.co.nz screenshot

About Website

Visit adsafe.co.nz now to see the best up-to-date Adsafe content and also check out these interesting facts you probably never knew about adsafe.co.nz

Adsafe—your reliable online source of beacons, LED minibars, lightbars, LED lightheads, intrinsically safe torches, road cones—and market leading pricing!

Visit adsafe.co.nz

Key Findings

We analyzed Adsafe.co.nz page load time and found that the first response time was 799 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

adsafe.co.nz performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value150 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

adsafe.co.nz

799 ms

www.adsafe.co.nz

1362 ms

template_style.css

402 ms

page_style.css

637 ms

zest_controller.js

640 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 20% of them (12 requests) were addressed to the original Adsafe.co.nz, 42% (25 requests) were made to Images.zeald.com and 17% (10 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Adsafe.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 457.4 kB (33%)

Content Size

1.4 MB

After Optimization

937.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adsafe.co.nz main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 54.2 kB

  • Original 67.7 kB
  • After minification 65.1 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.2 kB or 80% of the original size.

Image Optimization

-30%

Potential reduce by 378.6 kB

  • Original 1.2 MB
  • After minification 867.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Adsafe needs image optimization as it can save up to 378.6 kB or 30% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-20%

Potential reduce by 11.1 kB

  • Original 56.1 kB
  • After minification 56.1 kB
  • After compression 45.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.1 kB or 20% of the original size.

CSS Optimization

-54%

Potential reduce by 13.5 kB

  • Original 25.0 kB
  • After minification 25.0 kB
  • After compression 11.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adsafe.co.nz needs all CSS files to be minified and compressed as it can save up to 13.5 kB or 54% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (46%)

Requests Now

52

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adsafe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adsafe.co.nz

adsafe.co.nz

799 ms

www.adsafe.co.nz

www.adsafe.co.nz

1362 ms

template_style.css

template_style.css

402 ms

page_style.css

page_style.css

637 ms

zest_controller.js

zest_controller.js

640 ms

jquery.min.js

jquery.min.js

47 ms

prototype.js

prototype.js

69 ms

modernizr.min.js

modernizr.min.js

54 ms

css

css

54 ms

conversion.js

conversion.js

58 ms

google_ecom_tools.js

google_ecom_tools.js

690 ms

ajax.js

ajax.js

623 ms

scriptaculous.js

scriptaculous.js

54 ms

builder.js

builder.js

41 ms

effects.js

effects.js

50 ms

dragdrop.js

dragdrop.js

51 ms

images_slider.js

images_slider.js

446 ms

slider_effect.js

slider_effect.js

498 ms

35 ms

trustlogo.js

trustlogo.js

67 ms

31 ms

icon_lock.gif

icon_lock.gif

206 ms

cart.gif

cart.gif

104 ms

newlogo.png

newlogo.png

109 ms

ADSAFE%20Website%20Banner.png

ADSAFE%20Website%20Banner.png

114 ms

icon_free_delivery.gif

icon_free_delivery.gif

110 ms

icon_fast.gif

icon_fast.gif

108 ms

icon_cart.gif

icon_cart.gif

107 ms

icon_buy.gif

icon_buy.gif

108 ms

img_cones.png

img_cones.png

112 ms

icon_worklight.png

icon_worklight.png

114 ms

icon_lightbar.png

icon_lightbar.png

111 ms

triangle3.png

triangle3.png

112 ms

img_beacon.png

img_beacon.png

112 ms

safety2.png

safety2.png

115 ms

LED2.png

LED2.png

143 ms

Emergency%203.png

Emergency%203.png

115 ms

eflare%203-966.png

eflare%203-966.png

115 ms

TAPE.png

TAPE.png

115 ms

icon_flashlight.png

icon_flashlight.png

117 ms

Scene%20lighting.png

Scene%20lighting.png

116 ms

icon_adsafe.gif

icon_adsafe.gif

117 ms

payment.gif

payment.gif

116 ms

comodo_secure_seal_100x85_transp-643.png

comodo_secure_seal_100x85_transp-643.png

118 ms

gtm.js

gtm.js

88 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xk.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xk.ttf

22 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xk.ttf

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xk.ttf

26 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

43 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

44 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

44 ms

controls.js

controls.js

15 ms

slider.js

slider.js

20 ms

sound.js

sound.js

18 ms

TopLevelMenu.gif

TopLevelMenu.gif

217 ms

btn_search_go.gif

btn_search_go.gif

78 ms

icon_arrow.gif

icon_arrow.gif

63 ms

icon_signup.gif

icon_signup.gif

1014 ms

bar.gif

bar.gif

41 ms

process

process

584 ms

Accessibility Review

adsafe.co.nz accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

adsafe.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adsafe.co.nz SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adsafe.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adsafe.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

adsafe.co.nz

Open Graph description is not detected on the main page of Adsafe. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: