Tools & Wizards About Us
adsafe.co.nz screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

adsafe.co.nz

Road Safety Products, LED Emergency Lighting, Beacons | Adsafe

Page Load Speed

6.8 sec in total

First Response

729 ms

Resources Loaded

5.8 sec

Page Rendered

277 ms

adsafe.co.nz screenshot

About Website

Visit adsafe.co.nz now to see the best up-to-date Adsafe content and also check out these interesting facts you probably never knew about adsafe.co.nz

Adsafe—your reliable online source of beacons, LED minibars, lightbars, LED lightheads, intrinsically safe torches, road cones—and market leading pricing!

Visit adsafe.co.nz

Key Findings

We analyzed Adsafe.co.nz page load time and found that the first response time was 729 ms and then it took 6.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

adsafe.co.nz performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value9.9 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value1,880 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.293

41/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

adsafe.co.nz

729 ms

www.adsafe.co.nz

1965 ms

template_style.css

1361 ms

page_style.css

1387 ms

jquery.min.js

17 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 57% of them (29 requests) were addressed to the original Adsafe.co.nz, 18% (9 requests) were made to Ajax.googleapis.com and 6% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Adsafe.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 482.1 kB (46%)

Content Size

1.0 MB

After Optimization

559.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Adsafe.co.nz main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 732.0 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 47.8 kB

  • Original 60.7 kB
  • After minification 58.5 kB
  • After compression 12.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.8 kB or 79% of the original size.

Image Optimization

-45%

Potential reduce by 328.4 kB

  • Original 732.0 kB
  • After minification 403.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Adsafe needs image optimization as it can save up to 328.4 kB or 45% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-43%

Potential reduce by 105.9 kB

  • Original 249.0 kB
  • After minification 225.0 kB
  • After compression 143.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 105.9 kB or 43% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (39%)

Requests Now

46

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adsafe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adsafe.co.nz

adsafe.co.nz

729 ms

www.adsafe.co.nz

www.adsafe.co.nz

1965 ms

template_style.css

template_style.css

1361 ms

page_style.css

page_style.css

1387 ms

jquery.min.js

jquery.min.js

17 ms

PIE.js

PIE.js

16 ms

prototype.js

prototype.js

20 ms

modernizr.min.js

modernizr.min.js

21 ms

css

css

43 ms

conversion.js

conversion.js

17 ms

google_tools.js

google_tools.js

407 ms

google_ecom_universal_tools.js

google_ecom_universal_tools.js

412 ms

ajax.js

ajax.js

414 ms

scriptaculous.js

scriptaculous.js

18 ms

builder.js

builder.js

15 ms

effects.js

effects.js

13 ms

dragdrop.js

dragdrop.js

13 ms

images_slider.js

images_slider.js

409 ms

slider_effect.js

slider_effect.js

602 ms

34 ms

icon_lock.gif

icon_lock.gif

221 ms

cart.gif

cart.gif

226 ms

newlogo.png

newlogo.png

220 ms

slide.jpg

slide.jpg

1399 ms

icon_free_delivery.gif

icon_free_delivery.gif

210 ms

icon_fast.gif

icon_fast.gif

220 ms

icon_cart.gif

icon_cart.gif

412 ms

icon_buy.gif

icon_buy.gif

428 ms

img_cones.png

img_cones.png

1040 ms

icon_worklight.png

icon_worklight.png

1039 ms

icon_lightbar.png

icon_lightbar.png

857 ms

triangle3.png

triangle3.png

1214 ms

img_beacon.png

img_beacon.png

1045 ms

safety2.png

safety2.png

1263 ms

LED2.png

LED2.png

1870 ms

icon_flashlight.png

icon_flashlight.png

1868 ms

eflare%203-966.png

eflare%203-966.png

1460 ms

icon_adsafe.gif

icon_adsafe.gif

1455 ms

payment.gif

payment.gif

1464 ms

analytics.js

analytics.js

53 ms

controls.js

controls.js

4 ms

slider.js

slider.js

4 ms

sound.js

sound.js

4 ms

btn_search_go.gif

btn_search_go.gif

1591 ms

icon_signup.gif

icon_signup.gif

1429 ms

_xdomain.html

_xdomain.html

1511 ms

39 ms

ec.js

ec.js

27 ms

collect

collect

42 ms

collect

collect

45 ms

ga-audiences

ga-audiences

12 ms

Accessibility Review

adsafe.co.nz accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

adsafe.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adsafe.co.nz SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adsafe.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adsafe.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

adsafe.co.nz

Open Graph description is not detected on the main page of Adsafe. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: