Tools & Wizards About Us
adscale.co.uk screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

adscale.co.uk

AdScale — All-in-One Platform to Scale Your Online Store

Page Load Speed

13.1 sec in total

First Response

518 ms

Resources Loaded

11.8 sec

Page Rendered

879 ms

adscale.co.uk screenshot

About Website

Visit adscale.co.uk now to see the best up-to-date Ad Scale content and also check out these interesting facts you probably never knew about adscale.co.uk

Run ads, email, and SMS using your customer data on one platform. | Acquire more customers, retain them longer, and watch your business grow.

Visit adscale.co.uk

Key Findings

We analyzed Adscale.co.uk page load time and found that the first response time was 518 ms and then it took 12.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

adscale.co.uk performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value700 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

adscale.com

518 ms

Frame-41124817.svg

399 ms

fFyn7iwTgKY

133 ms

Frame-41124799.svg

395 ms

Frame-2-min.png

804 ms

Our browser made a total of 127 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adscale.co.uk, 5% (6 requests) were made to Youtube.com and 2% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (4.9 sec) relates to the external source Adscale.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 890.4 kB (16%)

Content Size

5.6 MB

After Optimization

4.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adscale.co.uk main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.8 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 466.0 kB

  • Original 536.0 kB
  • After minification 444.2 kB
  • After compression 70.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 91.8 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 466.0 kB or 87% of the original size.

Image Optimization

-9%

Potential reduce by 421.8 kB

  • Original 4.8 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Scale images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.6 kB

  • Original 167.3 kB
  • After minification 167.3 kB
  • After compression 164.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 60.1 kB
  • After minification 60.1 kB
  • After compression 60.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adscale.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 13 (11%)

Requests Now

116

After Optimization

103

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Scale. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adscale.com

adscale.com

518 ms

Frame-41124817.svg

Frame-41124817.svg

399 ms

fFyn7iwTgKY

fFyn7iwTgKY

133 ms

Frame-41124799.svg

Frame-41124799.svg

395 ms

Frame-2-min.png

Frame-2-min.png

804 ms

image-48.svg

image-48.svg

431 ms

image-50.svg

image-50.svg

425 ms

image-52.png

image-52.png

430 ms

Frame-41124888.svg

Frame-41124888.svg

1812 ms

image-53.png

image-53.png

1812 ms

image-57.svg

image-57.svg

2872 ms

image-54.svg

image-54.svg

2822 ms

image-105.png

image-105.png

2817 ms

Frame-41124891.svg

Frame-41124891.svg

2850 ms

image-55.png

image-55.png

3830 ms

image-106.png

image-106.png

3766 ms

W4k4R1_TbNEL-e1679305066175.webp

W4k4R1_TbNEL-e1679305066175.webp

3831 ms

image-107.png

image-107.png

3838 ms

image-108.png

image-108.png

3845 ms

image-43.png

image-43.png

3837 ms

image-109.png

image-109.png

4037 ms

Mask-group.png

Mask-group.png

4107 ms

image-110.png

image-110.png

4108 ms

lazyload.min.js

lazyload.min.js

4569 ms

www-player.css

www-player.css

6 ms

www-embed-player.js

www-embed-player.js

24 ms

base.js

base.js

49 ms

PlusJakartaSans-Bold.woff

PlusJakartaSans-Bold.woff

4233 ms

PlusJakartaSans-Medium.woff

PlusJakartaSans-Medium.woff

4729 ms

PlusJakartaSans-Regular.woff

PlusJakartaSans-Regular.woff

4888 ms

unicons-37.woff

unicons-37.woff

4735 ms

unicons-34.woff

unicons-34.woff

4735 ms

unicons-22.woff

unicons-22.woff

4734 ms

unicons-15.woff

unicons-15.woff

4754 ms

ad_status.js

ad_status.js

167 ms

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

124 ms

embed.js

embed.js

54 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

41 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

44 ms

id

id

23 ms

Create

Create

90 ms

GenerateIT

GenerateIT

14 ms

log_event

log_event

17 ms

Icon-8.svg

Icon-8.svg

527 ms

Icon-2-3.svg

Icon-2-3.svg

547 ms

Icon-1-3.svg

Icon-1-3.svg

537 ms

Icon-3-3.svg

Icon-3-3.svg

532 ms

Icon-1-2.svg

Icon-1-2.svg

538 ms

Icon-5-1.svg

Icon-5-1.svg

691 ms

Icon-2-1.svg

Icon-2-1.svg

799 ms

Icon-6.svg

Icon-6.svg

804 ms

1XoXYGQtXQuGsfYOUSJO063EaVE4mONMzT2FF4MCN.png

1XoXYGQtXQuGsfYOUSJO063EaVE4mONMzT2FF4MCN.png

552 ms

31958-scaled.jpg

31958-scaled.jpg

1061 ms

%D7%A7%D7%90%D7%91%D7%A8-%D7%91%D7%9C%D7%95%D7%92-AI-2.png

%D7%A7%D7%90%D7%91%D7%A8-%D7%91%D7%9C%D7%95%D7%92-AI-2.png

870 ms

Icon-4-2.svg

Icon-4-2.svg

829 ms

Icon-5-2.svg

Icon-5-2.svg

964 ms

Icon-3-2.svg

Icon-3-2.svg

1074 ms

Icon.svg

Icon.svg

1079 ms

Icon-2.svg

Icon-2.svg

1098 ms

Icon-4.svg

Icon-4.svg

1139 ms

Icon-1.svg

Icon-1.svg

1240 ms

Icon-3.svg

Icon-3.svg

1336 ms

Icon-5.svg

Icon-5.svg

1354 ms

Frame-2-min-768x456-1-min.png

Frame-2-min-768x456-1-min.png

1361 ms

image-51.svg

image-51.svg

1374 ms

icon-2.svg

icon-2.svg

1413 ms

icon.svg

icon.svg

1517 ms

icon-meta.svg

icon-meta.svg

1606 ms

skill-icons_instagram.svg

skill-icons_instagram.svg

1454 ms

image-23-1.svg

image-23-1.svg

1642 ms

Frame-41124802.svg

Frame-41124802.svg

1652 ms

diagram.svg

diagram.svg

1685 ms

comments.svg

comments.svg

1738 ms

Frame-41124861.png

Frame-41124861.png

1529 ms

Frame-41124862.png

Frame-41124862.png

1626 ms

Frame-41124907.png

Frame-41124907.png

1665 ms

notes.svg

notes.svg

1665 ms

text-fields.svg

text-fields.svg

1674 ms

image.svg

image.svg

1598 ms

light-bulb.svg

light-bulb.svg

1530 ms

pie-chart-1.svg

pie-chart-1.svg

1626 ms

play.svg

play.svg

1659 ms

growth-graph.svg

growth-graph.svg

1676 ms

Group-1-4.png

Group-1-4.png

1681 ms

3564096_arrow_bar_business_chart_earning_icon-1.svg

3564096_arrow_bar_business_chart_earning_icon-1.svg

1727 ms

fluent_clipboard-task-list-ltr-24-regular.svg

fluent_clipboard-task-list-ltr-24-regular.svg

1639 ms

packge-export.svg

packge-export.svg

1633 ms

CircleWavyCheck.svg

CircleWavyCheck.svg

1667 ms

vector.svg

vector.svg

1659 ms

mdi_arrow-top-bold-box-outline.svg

mdi_arrow-top-bold-box-outline.svg

1456 ms

Group-41124455.png

Group-41124455.png

1598 ms

arrow-autofit-left.svg

arrow-autofit-left.svg

1549 ms

5880156_birthday_celebration_gift_gift-box_party_icon-1.svg

5880156_birthday_celebration_gift_gift-box_party_icon-1.svg

1539 ms

Group-41124455-1.png

Group-41124455-1.png

1632 ms

Group-1-3.png

Group-1-3.png

1642 ms

loyalty_online_1-2-scaled-e1675334392152.jpg

loyalty_online_1-2-scaled-e1675334392152.jpg

1630 ms

1AEHHPpt8uoSPN31ojStyZdWQX18BXY7UFNc3nOY.jpeg

1AEHHPpt8uoSPN31ojStyZdWQX18BXY7UFNc3nOY.jpeg

1604 ms

shutterstock_2066819744-scaled.jpg

shutterstock_2066819744-scaled.jpg

1794 ms

shutterstock_1102538696-scaled.jpg

shutterstock_1102538696-scaled.jpg

2266 ms

shutterstock_1992503783-scaled.jpg

shutterstock_1992503783-scaled.jpg

2272 ms

Frame-41124822.svg

Frame-41124822.svg

2004 ms

shopify.svg

shopify.svg

1452 ms

w_commerce.svg

w_commerce.svg

1937 ms

prestashop.svg

prestashop.svg

1870 ms

magento.svg

magento.svg

2724 ms

big_commerce.svg

big_commerce.svg

2728 ms

opencart.png

opencart.png

2739 ms

wix-com-logo-vector.svg

wix-com-logo-vector.svg

2692 ms

logo-blue.png

logo-blue.png

2657 ms

mail.svg

mail.svg

2612 ms

step_1.png

step_1.png

2725 ms

step_2.png

step_2.png

2726 ms

step_3.jpg

step_3.jpg

2712 ms

download.svg

download.svg

2715 ms

prest_step_1.jpg

prest_step_1.jpg

2659 ms

presta_step_2.jpg

presta_step_2.jpg

2797 ms

presta_step_3.png

presta_step_3.png

3010 ms

tools.svg

tools.svg

3189 ms

tools.svg

tools.svg

3176 ms

download.svg

download.svg

3164 ms

magento_ver_1_step_1.png

magento_ver_1_step_1.png

3108 ms

magento_ver_1_step_3.png

magento_ver_1_step_3.png

2631 ms

magento_2_v2.jpg

magento_2_v2.jpg

3104 ms

opencart_1-2-min.png

opencart_1-2-min.png

3008 ms

opencart_2-1-min.png

opencart_2-1-min.png

3183 ms

opencart_add.png

opencart_add.png

3170 ms

opencart_edit.png

opencart_edit.png

3098 ms

Accessibility Review

adscale.co.uk accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

adscale.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adscale.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adscale.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adscale.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adscale.co.uk

Open Graph data is detected on the main page of Ad Scale. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: