Tools & Wizards About Us
adserverexchange.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

adserverexchange.com

Track the Performance of your Campaign via Adserver Exchange

Page Load Speed

1.8 sec in total

First Response

220 ms

Resources Loaded

1.1 sec

Page Rendered

440 ms

adserverexchange.com screenshot

About Website

Welcome to adserverexchange.com homepage info - get ready to check Adserver Exchange best content for India right away, or after learning these important things about adserverexchange.com

AdServer Exchange is the Leading Ad Serving Platform. If you are advertiser use our Adserverexchange software to track the performance of your campaign

Visit adserverexchange.com

Key Findings

We analyzed Adserverexchange.com page load time and found that the first response time was 220 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

adserverexchange.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value13.0 s

0/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value1,290 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

adserverexchange.com

220 ms

font-awesome.min.css

37 ms

bootstrap.min.css

203 ms

slick.css

198 ms

slick-theme.css

208 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 69% of them (24 requests) were addressed to the original Adserverexchange.com, 11% (4 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (608 ms) belongs to the original domain Adserverexchange.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 39.4 kB (6%)

Content Size

650.0 kB

After Optimization

610.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adserverexchange.com main page is 650.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 517.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 36.8 kB

  • Original 45.1 kB
  • After minification 30.3 kB
  • After compression 8.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.8 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.8 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 2.3 kB

  • Original 517.9 kB
  • After minification 515.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adserver Exchange images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 200 B

  • Original 61.5 kB
  • After minification 61.5 kB
  • After compression 61.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 153 B

  • Original 25.4 kB
  • After minification 25.4 kB
  • After compression 25.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adserverexchange.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (43%)

Requests Now

28

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adserver Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adserverexchange.com

adserverexchange.com

220 ms

font-awesome.min.css

font-awesome.min.css

37 ms

bootstrap.min.css

bootstrap.min.css

203 ms

slick.css

slick.css

198 ms

slick-theme.css

slick-theme.css

208 ms

style.css

style.css

208 ms

logo.png

logo.png

206 ms

about.png

about.png

412 ms

settings.png

settings.png

327 ms

target.png

target.png

328 ms

clock.png

clock.png

398 ms

flash.png

flash.png

328 ms

graph.png

graph.png

329 ms

laptop.png

laptop.png

393 ms

slider3.png

slider3.png

509 ms

AdServerExchange

AdServerExchange

96 ms

jquery.min.js

jquery.min.js

518 ms

slick.min.js

slick.min.js

408 ms

chatbox-func.js

chatbox-func.js

490 ms

signUp.js

signUp.js

507 ms

script.js

script.js

510 ms

bootstrap.bundle.min.js

bootstrap.bundle.min.js

515 ms

js

js

62 ms

testimonial.png

testimonial.png

589 ms

gemini

gemini

24 ms

css

css

33 ms

css

css

62 ms

aboutbg.jpg

aboutbg.jpg

311 ms

counter.jpg

counter.jpg

608 ms

bg-support.jpg

bg-support.jpg

434 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

19 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

31 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

14 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

39 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

39 ms

Accessibility Review

adserverexchange.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

adserverexchange.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

adserverexchange.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adserverexchange.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adserverexchange.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adserverexchange.com

Open Graph description is not detected on the main page of Adserver Exchange. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: