Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

adservicemedia.se

Adservice – The leading nordic affiliate network

Page Load Speed

4.9 sec in total

First Response

284 ms

Resources Loaded

4.3 sec

Page Rendered

324 ms

adservicemedia.se screenshot

About Website

Click here to check amazing Adservice Media content. Otherwise, check out these important facts you probably never knew about adservicemedia.se

Since 2007, Adservice has excelled in online affiliate advertising. We create links between international brands and the industry’s leading publishers.

Visit adservicemedia.se

Key Findings

We analyzed Adservicemedia.se page load time and found that the first response time was 284 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

adservicemedia.se performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value5.2 s

60/100

10%

TBT (Total Blocking Time)

Value530 ms

56/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.8 s

28/100

10%

Network Requests Diagram

adservicemedia.se

284 ms

www.adservice.com

801 ms

krr3ykz.js

402 ms

css

90 ms

font-awesome.min.css

66 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Adservicemedia.se, 63% (35 requests) were made to Adservice.com and 20% (11 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source Adservice.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 381.6 kB (40%)

Content Size

961.4 kB

After Optimization

579.8 kB

In fact, the total size of Adservicemedia.se main page is 961.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 485.9 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 63.6 kB

  • Original 74.5 kB
  • After minification 68.1 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.6 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 10.7 kB

  • Original 485.9 kB
  • After minification 475.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adservice Media images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 77.5 kB

  • Original 127.3 kB
  • After minification 112.4 kB
  • After compression 49.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 77.5 kB or 61% of the original size.

CSS Optimization

-84%

Potential reduce by 229.7 kB

  • Original 273.8 kB
  • After minification 273.1 kB
  • After compression 44.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adservicemedia.se needs all CSS files to be minified and compressed as it can save up to 229.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (47%)

Requests Now

43

After Optimization

23

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adservice Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adservicemedia.se accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

adservicemedia.se best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

adservicemedia.se SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adservicemedia.se can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Adservicemedia.se main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Adservice Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: