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adstorm.co.uk screenshot

Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 57

    SEO

    Google-friendlier than
    20% of websites

adstorm.co.uk

Advertising Agency AdStorm» B2B Marketing Agency ADSTORM – Lichfield

Page Load Speed

2.7 sec in total

First Response

167 ms

Resources Loaded

2.4 sec

Page Rendered

137 ms

adstorm.co.uk screenshot

About Website

Click here to check amazing Ad Storm content for United Kingdom. Otherwise, check out these important facts you probably never knew about adstorm.co.uk

Call leading B2B Marketing and Advertising Agency ★ AdStorm ★ on 08456 444 567 to discuss your marketing requirements

Visit adstorm.co.uk

Key Findings

We analyzed Adstorm.co.uk page load time and found that the first response time was 167 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

adstorm.co.uk performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value210 ms

88/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.7 s

14/100

10%

Network Requests Diagram

adstorm.co.uk

167 ms

style.css

26 ms

easySlider.css

50 ms

jquery.js

81 ms

easySlider1.7.js

60 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 79% of them (58 requests) were addressed to the original Adstorm.co.uk, 8% (6 requests) were made to Apis.google.com and 3% (2 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (669 ms) relates to the external source Developers.google.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 266.1 kB (7%)

Content Size

3.8 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adstorm.co.uk main page is 3.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 51.9 kB

  • Original 64.5 kB
  • After minification 53.6 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.9 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.9 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 152.0 kB

  • Original 3.5 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Storm images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 42.3 kB

  • Original 293.5 kB
  • After minification 293.4 kB
  • After compression 251.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 42.3 kB or 14% of the original size.

CSS Optimization

-77%

Potential reduce by 19.8 kB

  • Original 25.8 kB
  • After minification 20.4 kB
  • After compression 6.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adstorm.co.uk needs all CSS files to be minified and compressed as it can save up to 19.8 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (44%)

Requests Now

68

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Storm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adstorm.co.uk

adstorm.co.uk

167 ms

style.css

style.css

26 ms

easySlider.css

easySlider.css

50 ms

jquery.js

jquery.js

81 ms

easySlider1.7.js

easySlider1.7.js

60 ms

form-hints.js

form-hints.js

67 ms

dcjq-mega-menu.css

dcjq-mega-menu.css

68 ms

style.css

style.css

67 ms

jquery.js

jquery.js

104 ms

jquery-migrate.min.js

jquery-migrate.min.js

102 ms

jquery.dcmegamenu.1.3.4.min.js

jquery.dcmegamenu.1.3.4.min.js

103 ms

skin.php

skin.php

104 ms

skin.php

skin.php

104 ms

menu.css

menu.css

116 ms

adstorm.css

adstorm.css

116 ms

livehelp_js.php

livehelp_js.php

130 ms

validate.js

validate.js

123 ms

wp-embed.min.js

wp-embed.min.js

123 ms

conversion.js

conversion.js

101 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

25 ms

ga.js

ga.js

93 ms

AdStorm-Website_4.B2B-Marketing-Opportunity-Identifier-metal.jpg

AdStorm-Website_4.B2B-Marketing-Opportunity-Identifier-metal.jpg

254 ms

header-gradient.png

header-gradient.png

84 ms

adstorm.png

adstorm.png

103 ms

battlecry.png

battlecry.png

102 ms

slider-bg.png

slider-bg.png

85 ms

testimonials-vrsoftware-less-text.jpg

testimonials-vrsoftware-less-text.jpg

360 ms

AdStorm-Website_sustainable_02.jpg

AdStorm-Website_sustainable_02.jpg

279 ms

testimonial-top-banner-hadley-exhibition.jpg

testimonial-top-banner-hadley-exhibition.jpg

341 ms

AdStorm-Website_1.uAPE2_02_header.jpg

AdStorm-Website_1.uAPE2_02_header.jpg

340 ms

testimonial-top-banner-lawson-digby.jpg

testimonial-top-banner-lawson-digby.jpg

339 ms

Adstorm-Website-Aug-2011_nature-banner_01.jpg

Adstorm-Website-Aug-2011_nature-banner_01.jpg

313 ms

testimonial-top-banner-ht-brigham.jpg

testimonial-top-banner-ht-brigham.jpg

385 ms

the-nature-of-nurture.jpg

the-nature-of-nurture.jpg

337 ms

paper-plane.jpg

paper-plane.jpg

358 ms

megaphone.jpg

megaphone.jpg

363 ms

trainer.jpg

trainer.jpg

364 ms

plusone.js

plusone.js

128 ms

87 ms

footer-gradient.png

footer-gradient.png

31 ms

arrow.png

arrow.png

32 ms

bg_sub_left.png

bg_sub_left.png

32 ms

bg_sub.png

bg_sub.png

34 ms

A1GP.png

A1GP.png

34 ms

carling-academy.png

carling-academy.png

61 ms

environment-agency.png

environment-agency.png

61 ms

Hadley-Group.png

Hadley-Group.png

61 ms

netzsch.png

netzsch.png

61 ms

HT-Bingham.png

HT-Bingham.png

61 ms

lawson.png

lawson.png

91 ms

open-study-college.png

open-study-college.png

89 ms

skins.png

skins.png

90 ms

radio-1.png

radio-1.png

81 ms

sell-my-mobile.png

sell-my-mobile.png

83 ms

SMMT.png

SMMT.png

90 ms

TPS.png

TPS.png

122 ms

crixus.png

crixus.png

122 ms

VR-sofware.png

VR-sofware.png

128 ms

douglas-jackson.png

douglas-jackson.png

128 ms

Adstorm-Website-Aug-2011_TOP-BANNER_04.png

Adstorm-Website-Aug-2011_TOP-BANNER_04.png

128 ms

Adstorm-Website-Aug-2011_TOP-BANNER_06.png

Adstorm-Website-Aug-2011_TOP-BANNER_06.png

127 ms

82 ms

collect

collect

72 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

22 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

40 ms

follow

follow

49 ms

45 ms

postmessageRelay

postmessageRelay

46 ms

3604799710-postmessagerelay.js

3604799710-postmessagerelay.js

20 ms

rpc:shindig_random.js

rpc:shindig_random.js

13 ms

developers.google.com

developers.google.com

669 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

4 ms

adstorm-map.png

adstorm-map.png

181 ms

Accessibility Review

adstorm.co.uk accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

adstorm.co.uk best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

adstorm.co.uk SEO score

57

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adstorm.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adstorm.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adstorm.co.uk

Open Graph description is not detected on the main page of Ad Storm. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: