Report Summary

  • 52

    Performance

    Renders faster than
    69% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

adtechrussia.ru

AdTech Russia 2016 - конференция про новые рекламные технологии

Page Load Speed

2.7 sec in total

First Response

485 ms

Resources Loaded

2 sec

Page Rendered

158 ms

adtechrussia.ru screenshot

About Website

Visit adtechrussia.ru now to see the best up-to-date Ad Tech Russia content for Russia and also check out these interesting facts you probably never knew about adtechrussia.ru

Официальный сайт. 12 мая 2016 года, Москва. Конференция AdTech Russia - ключевое мероприятие для игроков рекламной индустрии про новые технологии в рекламе (ТВ и Digital). Описание, программа, партнер...

Visit adtechrussia.ru

Key Findings

We analyzed Adtechrussia.ru page load time and found that the first response time was 485 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

adtechrussia.ru performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value4.8 s

66/100

10%

TBT (Total Blocking Time)

Value440 ms

64/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

adtechrussia.ru

485 ms

570 ms

css2

36 ms

styles.css

120 ms

api.js

38 ms

Our browser made a total of 23 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Adtechrussia.ru, 52% (12 requests) were made to Vh378.timeweb.ru and 26% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (987 ms) relates to the external source Yandex.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 102.9 kB (20%)

Content Size

508.7 kB

After Optimization

405.9 kB

In fact, the total size of Adtechrussia.ru main page is 508.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 290.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 64.8 kB

  • Original 77.4 kB
  • After minification 53.7 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.6 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.8 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 1.7 kB

  • Original 135.9 kB
  • After minification 134.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Tech Russia images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 36.3 kB

  • Original 290.5 kB
  • After minification 290.5 kB
  • After compression 254.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 36.3 kB or 13% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5.0 kB
  • After minification 5.0 kB
  • After compression 5.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adtechrussia.ru has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (20%)

Requests Now

15

After Optimization

12

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Tech Russia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

adtechrussia.ru accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

adtechrussia.ru best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adtechrussia.ru SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adtechrussia.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it does not match the claimed English language. Our system also found out that Adtechrussia.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad Tech Russia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: