Tools & Wizards About Us
adtextonline.org screenshot

Report Summary

  • 79

    Performance

    Renders faster than
    85% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

adtextonline.org

ADText - An Interdisciplinary Curriculum for Advertising - AEF

Page Load Speed

870 ms in total

First Response

115 ms

Resources Loaded

532 ms

Page Rendered

223 ms

adtextonline.org screenshot

About Website

Visit adtextonline.org now to see the best up-to-date ADText Online content for Canada and also check out these interesting facts you probably never knew about adtextonline.org

ADText is an interdisciplinary curriculum for advertising in society, culture and history. ADText appears as a supplement to Advertising & Society Review published by the Advertising Educational Found...

Visit adtextonline.org

Key Findings

We analyzed Adtextonline.org page load time and found that the first response time was 115 ms and then it took 755 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

adtextonline.org performance score

79

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value2.5 s

90/100

25%

SI (Speed Index)

Value1.9 s

100/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.909

3/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

adtextonline.org

115 ms

adtextonline.org

107 ms

master.css

23 ms

yahoo-min.js

44 ms

event-min.js

57 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 94% of them (44 requests) were addressed to the original Adtextonline.org, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (220 ms) belongs to the original domain Adtextonline.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 40.5 kB (25%)

Content Size

158.8 kB

After Optimization

118.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adtextonline.org main page is 158.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 87.1 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 31.9 kB

  • Original 40.3 kB
  • After minification 39.2 kB
  • After compression 8.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.9 kB or 79% of the original size.

Image Optimization

-9%

Potential reduce by 7.5 kB

  • Original 87.1 kB
  • After minification 79.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ADText Online images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 729 B

  • Original 29.9 kB
  • After minification 29.9 kB
  • After compression 29.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 370 B

  • Original 1.5 kB
  • After minification 1.5 kB
  • After compression 1.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adtextonline.org needs all CSS files to be minified and compressed as it can save up to 370 B or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (43%)

Requests Now

14

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADText Online. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adtextonline.org

adtextonline.org

115 ms

adtextonline.org

adtextonline.org

107 ms

master.css

master.css

23 ms

yahoo-min.js

yahoo-min.js

44 ms

event-min.js

event-min.js

57 ms

tween-min.js

tween-min.js

62 ms

home-min.js

home-min.js

64 ms

random.js

random.js

63 ms

background.png

background.png

67 ms

analytics.js

analytics.js

25 ms

_view

_view

38 ms

aef_logo.png

aef_logo.png

36 ms

id=BG_Picture

id=BG_Picture

62 ms

id=BG_Picture

id=BG_Picture

62 ms

adtext-socialmedia-banner.jpg

adtext-socialmedia-banner.jpg

52 ms

id=BG_Picture

id=BG_Picture

70 ms

id=BG_Picture

id=BG_Picture

70 ms

id=BG_Picture

id=BG_Picture

71 ms

id=BG_Picture

id=BG_Picture

82 ms

id=BG_Picture

id=BG_Picture

94 ms

id=BG_Picture

id=BG_Picture

90 ms

aef-rep-masc-fem-adtextonline.jpg

aef-rep-masc-fem-adtextonline.jpg

90 ms

disability-and-advertising.jpg

disability-and-advertising.jpg

98 ms

id=BG_Picture

id=BG_Picture

113 ms

id=BG_Picture

id=BG_Picture

109 ms

id=BG_Picture

id=BG_Picture

133 ms

id=BG_Picture

id=BG_Picture

131 ms

id=BG_Picture

id=BG_Picture

131 ms

id=BG_Picture

id=BG_Picture

132 ms

id=BG_Picture

id=BG_Picture

139 ms

id=BG_Picture

id=BG_Picture

142 ms

id=BG_Picture

id=BG_Picture

149 ms

id=BG_Picture

id=BG_Picture

162 ms

id=BG_Picture

id=BG_Picture

153 ms

id=BG_Picture

id=BG_Picture

148 ms

id=BG_Picture

id=BG_Picture

164 ms

id=BG_Picture

id=BG_Picture

178 ms

id=BG_Picture

id=BG_Picture

169 ms

id=BG_Picture

id=BG_Picture

178 ms

id=BG_Picture

id=BG_Picture

219 ms

id=BG_Picture

id=BG_Picture

187 ms

id=BG_Picture

id=BG_Picture

195 ms

id=BG_Picture

id=BG_Picture

192 ms

id=BG_Picture

id=BG_Picture

208 ms

id=BG_Picture

id=BG_Picture

220 ms

collect

collect

15 ms

js

js

65 ms

Accessibility Review

adtextonline.org accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

adtextonline.org best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adtextonline.org SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adtextonline.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adtextonline.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adtextonline.org

Open Graph description is not detected on the main page of ADText Online. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: