Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

adtools.com.br

AdTools | Monitoramento de Preços, Integração com Comparadores e Combate contra Fraude de Cliques

Page Load Speed

1.6 sec in total

First Response

89 ms

Resources Loaded

889 ms

Page Rendered

609 ms

adtools.com.br screenshot

About Website

Welcome to adtools.com.br homepage info - get ready to check Ad Tools best content for Brazil right away, or after learning these important things about adtools.com.br

Monitoramento de Preços, Integração com Comparadores e Combate contra Fraude de Cliques

Visit adtools.com.br

Key Findings

We analyzed Adtools.com.br page load time and found that the first response time was 89 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

adtools.com.br performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

2/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value820 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.803

5/100

15%

TTI (Time to Interactive)

Value14.0 s

10/100

10%

Network Requests Diagram

adtools.com.br

89 ms

www.adtools.com.br

174 ms

bootstrap.css

19 ms

main.css

8 ms

css

35 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 68% of them (28 requests) were addressed to the original Adtools.com.br, 5% (2 requests) were made to Fonts.googleapis.com and 5% (2 requests) were made to App.purechat.com. The less responsive or slowest element that took the longest time to load (369 ms) relates to the external source App.purechat.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 289.0 kB (26%)

Content Size

1.1 MB

After Optimization

811.6 kB

In fact, the total size of Adtools.com.br main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 735.8 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 15.6 kB

  • Original 20.1 kB
  • After minification 15.4 kB
  • After compression 4.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.7 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.6 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 12.5 kB

  • Original 735.8 kB
  • After minification 723.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Tools images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 149.3 kB

  • Original 215.3 kB
  • After minification 190.8 kB
  • After compression 66.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 149.3 kB or 69% of the original size.

CSS Optimization

-86%

Potential reduce by 111.7 kB

  • Original 129.4 kB
  • After minification 103.3 kB
  • After compression 17.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adtools.com.br needs all CSS files to be minified and compressed as it can save up to 111.7 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (22%)

Requests Now

37

After Optimization

29

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Tools. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adtools.com.br accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

adtools.com.br best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

adtools.com.br SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a valid hreflang

Language and Encoding

  • Language Detected

    PT

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adtools.com.br can be misinterpreted by Google and other search engines. Our service has detected that Portuguese is used on the page, and it does not match the claimed English language. Our system also found out that Adtools.com.br main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ad Tools. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: