Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

adv.vg

ADV.VG — SaaS платформа для агентств и операторов наружной рекламы

Page Load Speed

3.4 sec in total

First Response

324 ms

Resources Loaded

2.7 sec

Page Rendered

383 ms

adv.vg screenshot

About Website

Welcome to adv.vg homepage info - get ready to check ADV best content for Ukraine right away, or after learning these important things about adv.vg

Веб платформа для онлайн продаж наружной рекламы на вашем собственном сайте. Интуитивное управление базой рекламных носителей, синхронизация занятости, интерактивные презентации адресных программ.

Visit adv.vg

Key Findings

We analyzed Adv.vg page load time and found that the first response time was 324 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

adv.vg performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value6.9 s

54/100

10%

Network Requests Diagram

adv.vg

324 ms

adv.vg

541 ms

js

83 ms

common.css

130 ms

jquery-1.7.min.js

386 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 87% of them (40 requests) were addressed to the original Adv.vg, 4% (2 requests) were made to Connect.facebook.net and 4% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (784 ms) belongs to the original domain Adv.vg.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.0 kB (13%)

Content Size

1.1 MB

After Optimization

935.1 kB

In fact, the total size of Adv.vg main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 627.1 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 29.9 kB

  • Original 39.4 kB
  • After minification 39.2 kB
  • After compression 9.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 29.9 kB or 76% of the original size.

Image Optimization

-3%

Potential reduce by 19.7 kB

  • Original 627.1 kB
  • After minification 607.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ADV images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.5 kB

  • Original 300.6 kB
  • After minification 300.6 kB
  • After compression 296.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-79%

Potential reduce by 85.0 kB

  • Original 107.0 kB
  • After minification 106.9 kB
  • After compression 22.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adv.vg needs all CSS files to be minified and compressed as it can save up to 85.0 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (41%)

Requests Now

39

After Optimization

23

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ADV. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adv.vg accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adv.vg best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

adv.vg SEO score

67

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    UK

  • Language Claimed

    RU

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adv.vg can be misinterpreted by Google and other search engines. Our service has detected that Ukrainian is used on the page, and it does not match the claimed Russian language. Our system also found out that Adv.vg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of ADV. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: