Tools & Wizards About Us
advan.co.uk screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

advan.co.uk

Advan Advertising & Mobile Billboards, Trailers | Advan.co.uk

Page Load Speed

4.1 sec in total

First Response

201 ms

Resources Loaded

3.7 sec

Page Rendered

276 ms

advan.co.uk screenshot

About Website

Visit advan.co.uk now to see the best up-to-date Advan content and also check out these interesting facts you probably never knew about advan.co.uk

Advan.co.uk specialises in Advan Advertising and Advertising Vans to increase your exposure and reach your target audience.

Visit advan.co.uk

Key Findings

We analyzed Advan.co.uk page load time and found that the first response time was 201 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

advan.co.uk performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

56/100

25%

SI (Speed Index)

Value6.6 s

38/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value1.669

0/100

15%

TTI (Time to Interactive)

Value5.5 s

70/100

10%

Network Requests Diagram

advan.co.uk

201 ms

www.advan.co.uk

646 ms

galleria.lcweb.css

258 ms

lcweb.lightbox.css

288 ms

style.min.css

290 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 93% of them (50 requests) were addressed to the original Advan.co.uk, 4% (2 requests) were made to Ssl.google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Advan.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 50.1 kB (6%)

Content Size

780.8 kB

After Optimization

730.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advan.co.uk main page is 780.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 549.5 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 45.1 kB

  • Original 59.4 kB
  • After minification 59.4 kB
  • After compression 14.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.1 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 854 B

  • Original 549.5 kB
  • After minification 548.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advan images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.0 kB

  • Original 145.1 kB
  • After minification 145.1 kB
  • After compression 143.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 2.1 kB

  • Original 26.9 kB
  • After minification 24.9 kB
  • After compression 24.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advan.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (71%)

Requests Now

51

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

advan.co.uk

advan.co.uk

201 ms

www.advan.co.uk

www.advan.co.uk

646 ms

galleria.lcweb.css

galleria.lcweb.css

258 ms

lcweb.lightbox.css

lcweb.lightbox.css

288 ms

style.min.css

style.min.css

290 ms

style.css

style.css

275 ms

lightbox.min.css

lightbox.min.css

280 ms

overrides.css

overrides.css

333 ms

jquery.min.js

jquery.min.js

20 ms

frontend.css

frontend.css

529 ms

soliloquy.css

soliloquy.css

529 ms

style.css

style.css

538 ms

email-decode.min.js

email-decode.min.js

291 ms

frontend.js

frontend.js

629 ms

imagesloaded.min.js

imagesloaded.min.js

579 ms

masonry.min.js

masonry.min.js

598 ms

jquery.masonry.min.js

jquery.masonry.min.js

795 ms

jquery.fitvids.js

jquery.fitvids.js

790 ms

imageMapResizer.min.js

imageMapResizer.min.js

807 ms

jquery.touchwipe.min.js

jquery.touchwipe.min.js

803 ms

purify.min.js

purify.min.js

858 ms

panzoom.min.js

panzoom.min.js

892 ms

jquery.lightbox.js

jquery.lightbox.js

1047 ms

soliloquy-min.js

soliloquy-min.js

1055 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

1061 ms

lcweb.lightbox.min.js

lcweb.lightbox.min.js

1074 ms

lazyload.min.js

lazyload.min.js

1116 ms

wmcaudit.js

wmcaudit.js

51 ms

IMG_1621.jpg

IMG_1621.jpg

1034 ms

IMG_0564.jpg

IMG_0564.jpg

1212 ms

IMG_2066.jpg

IMG_2066.jpg

1218 ms

IMG_1354.jpg

IMG_1354.jpg

1216 ms

IMG_0451.jpg

IMG_0451.jpg

1223 ms

IMG_1585.jpg

IMG_1585.jpg

1305 ms

skyline.png

skyline.png

1089 ms

preloader.gif

preloader.gif

1266 ms

slider-arrows-horizontal.png

slider-arrows-horizontal.png

1284 ms

slider-dots.png

slider-dots.png

1273 ms

widget-bullet.png

widget-bullet.png

1280 ms

divo.gif

divo.gif

1348 ms

galleria.lcweb.min.js

galleria.lcweb.min.js

834 ms

ga.js

ga.js

22 ms

picturefill.min.js

picturefill.min.js

1002 ms

loader.gif

loader.gif

1001 ms

__utm.gif

__utm.gif

13 ms

twitter_icon.png

twitter_icon.png

971 ms

facebook_icon.png

facebook_icon.png

975 ms

google_plus_icon.png

google_plus_icon.png

1041 ms

pintrest_icon.png

pintrest_icon.png

1048 ms

email_icon.png

email_icon.png

1230 ms

rss_icon.png

rss_icon.png

1237 ms

AdVan-Logo-195x51.png

AdVan-Logo-195x51.png

287 ms

map.png

map.png

1228 ms

AdVan-Logo-195x51.png

AdVan-Logo-195x51.png

948 ms

Accessibility Review

advan.co.uk accessibility score

100

Accessibility Issues

Best Practices

advan.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

advan.co.uk SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advan.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advan.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advan.co.uk

Open Graph data is detected on the main page of Advan. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: