Tools & Wizards About Us
advancemediany.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

advancemediany.com

Advance Media New York | Upstate NY's Digital Marketing & Media Company

Page Load Speed

5.3 sec in total

First Response

1 sec

Resources Loaded

3.6 sec

Page Rendered

686 ms

advancemediany.com screenshot

About Website

Welcome to advancemediany.com homepage info - get ready to check Advance Media NY best content for United States right away, or after learning these important things about advancemediany.com

More clients. More business. More ROI. What would your business be like? Imagine a marketing partner with more. Meet Advance Media New York Extraordinary Storytelling

Visit advancemediany.com

Key Findings

We analyzed Advancemediany.com page load time and found that the first response time was 1 sec and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

advancemediany.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value14.0 s

1/100

10%

TBT (Total Blocking Time)

Value680 ms

44/100

30%

CLS (Cumulative Layout Shift)

Value0.115

86/100

15%

TTI (Time to Interactive)

Value29.1 s

0/100

10%

Network Requests Diagram

www.advancemediany.com

1028 ms

analytics.js

94 ms

social_widget.css

17 ms

134f7ee40c4ff3204a71f95fb4988905.min.css

33 ms

jquery.min.js

30 ms

Our browser made a total of 129 requests to load all elements on the main page. We found that 88% of them (114 requests) were addressed to the original Advancemediany.com, 2% (3 requests) were made to Google-analytics.com and 1% (1 request) were made to Secure.soil5hear.com. The less responsive or slowest element that took the longest time to load (2.1 sec) belongs to the original domain Advancemediany.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 433.1 kB (5%)

Content Size

8.1 MB

After Optimization

7.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advancemediany.com main page is 8.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 7.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 174.5 kB

  • Original 205.6 kB
  • After minification 201.7 kB
  • After compression 31.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 174.5 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 236.9 kB

  • Original 7.4 MB
  • After minification 7.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advance Media NY images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 20.9 kB

  • Original 323.0 kB
  • After minification 323.0 kB
  • After compression 302.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 787 B

  • Original 177.9 kB
  • After minification 177.9 kB
  • After compression 177.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advancemediany.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 70 (56%)

Requests Now

125

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advance Media NY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 71 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.advancemediany.com

www.advancemediany.com

1028 ms

analytics.js

analytics.js

94 ms

social_widget.css

social_widget.css

17 ms

134f7ee40c4ff3204a71f95fb4988905.min.css

134f7ee40c4ff3204a71f95fb4988905.min.css

33 ms

jquery.min.js

jquery.min.js

30 ms

jquery-migrate.min.js

jquery-migrate.min.js

31 ms

main.js

main.js

26 ms

223742.js

223742.js

128 ms

conversion.js

conversion.js

110 ms

style.min.css

style.min.css

69 ms

40071199.js

40071199.js

194 ms

awb-tabs-widget.js

awb-tabs-widget.js

69 ms

awb-vertical-menu-widget.js

awb-vertical-menu-widget.js

70 ms

cssua.js

cssua.js

86 ms

modernizr.js

modernizr.js

86 ms

fusion.js

fusion.js

86 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

85 ms

packery.js

packery.js

85 ms

swiper.js

swiper.js

86 ms

bootstrap.transition.js

bootstrap.transition.js

88 ms

bootstrap.tooltip.js

bootstrap.tooltip.js

90 ms

bootstrap.modal.js

bootstrap.modal.js

89 ms

bootstrap.tab.js

bootstrap.tab.js

87 ms

jquery.requestAnimationFrame.js

jquery.requestAnimationFrame.js

88 ms

jquery.easing.js

jquery.easing.js

89 ms

jquery.fitvids.js

jquery.fitvids.js

91 ms

jquery.flexslider.js

jquery.flexslider.js

90 ms

jquery.ilightbox.js

jquery.ilightbox.js

92 ms

jquery.infinitescroll.js

jquery.infinitescroll.js

91 ms

jquery.mousewheel.js

jquery.mousewheel.js

90 ms

jquery.placeholder.js

jquery.placeholder.js

92 ms

jquery.fade.js

jquery.fade.js

93 ms

imagesLoaded.js

imagesLoaded.js

94 ms

fusion-equal-heights.js

fusion-equal-heights.js

94 ms

fusion-parallax.js

fusion-parallax.js

96 ms

fusion-video-general.js

fusion-video-general.js

96 ms

fusion-video-bg.js

fusion-video-bg.js

95 ms

fusion-lightbox.js

fusion-lightbox.js

94 ms

fusion-tooltip.js

fusion-tooltip.js

96 ms

fusion-sharing-box.js

fusion-sharing-box.js

96 ms

jquery.sticky-kit.js

jquery.sticky-kit.js

96 ms

avada-general-footer.js

avada-general-footer.js

96 ms

avada-quantity.js

avada-quantity.js

96 ms

avada-crossfade-images.js

avada-crossfade-images.js

93 ms

avada-select.js

avada-select.js

91 ms

avada-live-search.js

avada-live-search.js

33 ms

fusion-alert.js

fusion-alert.js

33 ms

awb-off-canvas.js

awb-off-canvas.js

33 ms

fusion-flexslider.js

fusion-flexslider.js

33 ms

collect

collect

19 ms

fusion-animations.js

fusion-animations.js

18 ms

fusion-column-legacy.js

fusion-column-legacy.js

19 ms

awb-background-slider.js

awb-background-slider.js

20 ms

jquery.textillate.js

jquery.textillate.js

19 ms

fusion-title.js

fusion-title.js

19 ms

fusion-button.js

fusion-button.js

20 ms

fusion-blog.js

fusion-blog.js

18 ms

fusion-tabs.js

fusion-tabs.js

100 ms

fusion-modal.js

fusion-modal.js

23 ms

fusion-container.js

fusion-container.js

17 ms

avada-to-top.js

avada-to-top.js

23 ms

avada-header.js

avada-header.js

22 ms

avada-menu.js

avada-menu.js

22 ms

bootstrap.scrollspy.js

bootstrap.scrollspy.js

22 ms

avada-scrollspy.js

avada-scrollspy.js

96 ms

fusion-responsive-typography.js

fusion-responsive-typography.js

95 ms

fusion-scroll-to-anchor.js

fusion-scroll-to-anchor.js

97 ms

fusion-general-global.js

fusion-general-global.js

94 ms

fusion-video.js

fusion-video.js

94 ms

fusion-column.js

fusion-column.js

96 ms

280 ms

gtm.js

gtm.js

321 ms

fbevents.js

fbevents.js

279 ms

AMNY_logo.png

AMNY_logo.png

215 ms

AMNY_logo_Sticky-1.png

AMNY_logo_Sticky-1.png

216 ms

Imagine_More-1.png

Imagine_More-1.png

215 ms

Success_Icon.png

Success_Icon.png

216 ms

Expertise_Icon-3.png

Expertise_Icon-3.png

216 ms

US_Map.png

US_Map.png

215 ms

Vox.jpg

Vox.jpg

251 ms

NYNPA_2023_Awards.jpg

NYNPA_2023_Awards.jpg

273 ms

Platinum_Viddy_Amtrak.jpg

Platinum_Viddy_Amtrak.jpg

255 ms

w3_Award_Winner.png

w3_Award_Winner.png

283 ms

Gray_Triangle.png

Gray_Triangle.png

244 ms

Romano.png

Romano.png

244 ms

Olums.png

Olums.png

253 ms

Crouse_logo.png

Crouse_logo.png

253 ms

AirInnovations.png

AirInnovations.png

257 ms

NewDV.png

NewDV.png

258 ms

Upstate.png

Upstate.png

257 ms

KrisTech.png

KrisTech.png

272 ms

RaymourFlanigan.png

RaymourFlanigan.png

282 ms

SU_Logos.png

SU_Logos.png

282 ms

Kinney_Drugs-1.png

Kinney_Drugs-1.png

282 ms

Turning_Stone.png

Turning_Stone.png

283 ms

Valu_Home.png

Valu_Home.png

284 ms

Price_Chopper.png

Price_Chopper.png

285 ms

AMNY_icon_rgb.png

AMNY_icon_rgb.png

333 ms

Strategy_Icon.png

Strategy_Icon.png

283 ms

Content_Marketing_Icon.png

Content_Marketing_Icon.png

283 ms

Market_Research_Icon.png

Market_Research_Icon.png

284 ms

Web_Development_Icon.png

Web_Development_Icon.png

285 ms

Video_Icon.png

Video_Icon.png

284 ms

Event_Icon-1.png

Event_Icon-1.png

284 ms

Google_FB.jpg

Google_FB.jpg

284 ms

Technology_Partners.jpg

Technology_Partners.jpg

285 ms

Sister_Sites.jpg

Sister_Sites.jpg

286 ms

Advance-Media-New-York-August-Social-Post-8-14-24.jpg

Advance-Media-New-York-August-Social-Post-8-14-24.jpg

300 ms

banner.js

banner.js

274 ms

40071199.js

40071199.js

341 ms

Blog-Images-2.png

Blog-Images-2.png

203 ms

activityi;src=9887999;type=invmedia;cat=dbm_s0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=8909974307753.146

activityi;src=9887999;type=invmedia;cat=dbm_s0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=8909974307753.146

192 ms

awb-icons.woff

awb-icons.woff

95 ms

fa-solid-900.woff

fa-solid-900.woff

94 ms

fa-regular-400.woff

fa-regular-400.woff

1052 ms

Blog-Images-1.png

Blog-Images-1.png

2067 ms

AMNY_Footer_Icon.png

AMNY_Footer_Icon.png

117 ms

Facebook_Icon.png

Facebook_Icon.png

116 ms

72 ms

Twitter_Icon.png

Twitter_Icon.png

89 ms

LinkedIn_Icon.png

LinkedIn_Icon.png

89 ms

GooglePlus_Icon.png

GooglePlus_Icon.png

82 ms

Instagram_Icon.png

Instagram_Icon.png

82 ms

YouTube_Icon.png

YouTube_Icon.png

82 ms

GettyImages-1398499128-scaled.jpg

GettyImages-1398499128-scaled.jpg

82 ms

src=9887999;type=invmedia;cat=dbm_s0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=8909974307753.146

src=9887999;type=invmedia;cat=dbm_s0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=8909974307753.146

82 ms

zi-tag.js

zi-tag.js

48 ms

AMNY_retina_logo.png

AMNY_retina_logo.png

12 ms

collect

collect

8 ms

Accessibility Review

advancemediany.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

advancemediany.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

advancemediany.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advancemediany.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advancemediany.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advancemediany.com

Open Graph data is detected on the main page of Advance Media NY. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: