Tools & Wizards About Us
advantagemi.co.uk screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

advantagemi.co.uk

Specialists in Desk Research for Strategic Market Intelligence

Page Load Speed

1.8 sec in total

First Response

130 ms

Resources Loaded

1.7 sec

Page Rendered

55 ms

advantagemi.co.uk screenshot

About Website

Welcome to advantagemi.co.uk homepage info - get ready to check Advantagemi best content right away, or after learning these important things about advantagemi.co.uk

Advantage MI is a leading company for desk research, market analysis, competitor intelligence and international market research.

Visit advantagemi.co.uk

Key Findings

We analyzed Advantagemi.co.uk page load time and found that the first response time was 130 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

advantagemi.co.uk performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value1,860 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

www.advantagemi.co.uk

130 ms

minified.js

29 ms

focus-within-polyfill.js

57 ms

polyfill.min.js

61 ms

js

144 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Advantagemi.co.uk, 43% (24 requests) were made to Static.wixstatic.com and 21% (12 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (875 ms) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 541.1 kB (50%)

Content Size

1.1 MB

After Optimization

545.0 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Advantagemi.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 574.7 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 460.1 kB

  • Original 574.7 kB
  • After minification 572.9 kB
  • After compression 114.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 460.1 kB or 80% of the original size.

Image Optimization

-15%

Potential reduce by 26.4 kB

  • Original 179.6 kB
  • After minification 153.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advantagemi needs image optimization as it can save up to 26.4 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-16%

Potential reduce by 54.6 kB

  • Original 331.8 kB
  • After minification 331.8 kB
  • After compression 277.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 54.6 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (30%)

Requests Now

43

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advantagemi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.advantagemi.co.uk

www.advantagemi.co.uk

130 ms

minified.js

minified.js

29 ms

focus-within-polyfill.js

focus-within-polyfill.js

57 ms

polyfill.min.js

polyfill.min.js

61 ms

js

js

144 ms

thunderbolt-commons.b70ee867.bundle.min.js

thunderbolt-commons.b70ee867.bundle.min.js

108 ms

main.317ed945.bundle.min.js

main.317ed945.bundle.min.js

108 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

46 ms

lodash.min.js

lodash.min.js

108 ms

react.production.min.js

react.production.min.js

91 ms

react-dom.production.min.js

react-dom.production.min.js

108 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

119 ms

Advantage%20Market%20Intelligence%20-%20Final%20Logo%20(300dpi)_tif.png

Advantage%20Market%20Intelligence%20-%20Final%20Logo%20(300dpi)_tif.png

248 ms

bundle.min.js

bundle.min.js

161 ms

11062b_6743da5900054f1f8e69f53302930a6af000.jpg

11062b_6743da5900054f1f8e69f53302930a6af000.jpg

155 ms

Services%202.png

Services%202.png

292 ms

Services%202.png

Services%202.png

283 ms

Services%202.png

Services%202.png

364 ms

Services%202.png

Services%202.png

359 ms

shutterstock_454191064.jpg

shutterstock_454191064.jpg

422 ms

ALI%20-%20Final%20Logo%20(HiRes)-Logo%20Colour.png

ALI%20-%20Final%20Logo%20(HiRes)-Logo%20Colour.png

388 ms

Services.png

Services.png

533 ms

Screenshot%202022-12-05%20154836.jpg

Screenshot%202022-12-05%20154836.jpg

425 ms

Screenshot%202022-12-05%20153617.jpg

Screenshot%202022-12-05%20153617.jpg

476 ms

Services%202.png

Services%202.png

531 ms

desk%20research%20process%202_edited.png

desk%20research%20process%202_edited.png

542 ms

narrow%20swirl.png

narrow%20swirl.png

586 ms

Services.png

Services.png

605 ms

shutterstock_454191064.jpg

shutterstock_454191064.jpg

612 ms

ALI%20-%20Final%20Logo%20(HiRes)-Logo%20Colour.png

ALI%20-%20Final%20Logo%20(HiRes)-Logo%20Colour.png

624 ms

website%202019.png

website%202019.png

792 ms

bd0728a98e5141ed8762dacec3b08c20.jpg

bd0728a98e5141ed8762dacec3b08c20.jpg

542 ms

MetOffice.png

MetOffice.png

786 ms

ebbeea_58437af973b04c4c8c28de296440e560~mv2.png

ebbeea_58437af973b04c4c8c28de296440e560~mv2.png

779 ms

ESOMAR_member_RGB.png

ESOMAR_member_RGB.png

875 ms

ebbeea_eaacd07d9f73417980595a20c383681a~mv2.png

ebbeea_eaacd07d9f73417980595a20c383681a~mv2.png

688 ms

ADlogo%20for%20website_PNG.png

ADlogo%20for%20website_PNG.png

849 ms

js

js

80 ms

98 ms

97 ms

94 ms

97 ms

95 ms

92 ms

132 ms

130 ms

132 ms

131 ms

129 ms

127 ms

analytics.js

analytics.js

5 ms

collect

collect

12 ms

deprecation-en.v5.html

deprecation-en.v5.html

8 ms

bolt-performance

bolt-performance

10 ms

deprecation-style.v5.css

deprecation-style.v5.css

5 ms

right-arrow.svg

right-arrow.svg

4 ms

Accessibility Review

advantagemi.co.uk accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

advantagemi.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

advantagemi.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advantagemi.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advantagemi.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advantagemi.co.uk

Open Graph data is detected on the main page of Advantagemi. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: