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advantagesmollan.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

advantagesmollan.com

Advantage Smollan: Home - Intelligent Commerce Solutions

Page Load Speed

4.3 sec in total

First Response

436 ms

Resources Loaded

3.1 sec

Page Rendered

733 ms

advantagesmollan.com screenshot

About Website

Welcome to advantagesmollan.com homepage info - get ready to check Advantage Smollan best content right away, or after learning these important things about advantagesmollan.com

Welcome to Advantage Smollan. We create and deliver intelligent commerce solutions to help our customers sell and market better. We are a global provider of...

Visit advantagesmollan.com

Key Findings

We analyzed Advantagesmollan.com page load time and found that the first response time was 436 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

advantagesmollan.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value18.2 s

0/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value610 ms

49/100

30%

CLS (Cumulative Layout Shift)

Value0.577

12/100

15%

TTI (Time to Interactive)

Value14.9 s

8/100

10%

Network Requests Diagram

advantagesmollan.com

436 ms

advantagesmollan.com

119 ms

slick.css

278 ms

slick-theme.css

331 ms

slick-custom-style.css

308 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 78% of them (56 requests) were addressed to the original Advantagesmollan.com, 13% (9 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Advantagesmollan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 140.0 kB (6%)

Content Size

2.2 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Advantagesmollan.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 135.6 kB

  • Original 155.0 kB
  • After minification 149.9 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 135.6 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 4.3 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advantage Smollan images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 45 B

  • Original 112.2 kB
  • After minification 112.2 kB
  • After compression 112.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 49 (84%)

Requests Now

58

After Optimization

9

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advantage Smollan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

advantagesmollan.com

advantagesmollan.com

436 ms

advantagesmollan.com

advantagesmollan.com

119 ms

slick.css

slick.css

278 ms

slick-theme.css

slick-theme.css

331 ms

slick-custom-style.css

slick-custom-style.css

308 ms

op-user-style.css

op-user-style.css

287 ms

svgs-attachment.css

svgs-attachment.css

309 ms

style.min.css

style.min.css

356 ms

theme.min.css

theme.min.css

564 ms

header-footer.min.css

header-footer.min.css

399 ms

elementor-icons.min.css

elementor-icons.min.css

606 ms

frontend.min.css

frontend.min.css

534 ms

swiper.min.css

swiper.min.css

608 ms

post-7.css

post-7.css

622 ms

frontend.min.css

frontend.min.css

593 ms

all.min.css

all.min.css

903 ms

v4-shims.min.css

v4-shims.min.css

841 ms

post-2.css

post-2.css

720 ms

post-8.css

post-8.css

738 ms

post-53.css

post-53.css

711 ms

style.css

style.css

757 ms

css

css

45 ms

fontawesome.min.css

fontawesome.min.css

898 ms

brands.min.css

brands.min.css

831 ms

jquery.min.js

jquery.min.js

1110 ms

jquery-migrate.min.js

jquery-migrate.min.js

872 ms

frontend.js

frontend.js

949 ms

v4-shims.min.js

v4-shims.min.js

1129 ms

otSDKStub.js

otSDKStub.js

65 ms

solid.min.css

solid.min.css

985 ms

animations.min.css

animations.min.css

1364 ms

post-4952.css

post-4952.css

1367 ms

slick.js

slick.js

1080 ms

op-user-script.js

op-user-script.js

1091 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

1379 ms

custom.js

custom.js

1380 ms

onetrust.js

onetrust.js

1397 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

1483 ms

imagesloaded.min.js

imagesloaded.min.js

1486 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

1481 ms

webpack.runtime.min.js

webpack.runtime.min.js

1210 ms

frontend-modules.min.js

frontend-modules.min.js

1435 ms

jquery.sticky.min.js

jquery.sticky.min.js

1373 ms

frontend.min.js

frontend.min.js

1339 ms

waypoints.min.js

waypoints.min.js

1245 ms

core.min.js

core.min.js

1488 ms

frontend.min.js

frontend.min.js

1238 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

1237 ms

2346.js

2346.js

1178 ms

gtm.js

gtm.js

271 ms

49129a2f-d8e2-4019-af70-af1b45e594a0.json

49129a2f-d8e2-4019-af70-af1b45e594a0.json

232 ms

gtm.js

gtm.js

280 ms

header-bg-scaled.jpg

header-bg-scaled.jpg

565 ms

our-structure-bg.jpg

our-structure-bg.jpg

856 ms

an-impact-bg-img.png

an-impact-bg-img.png

1133 ms

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JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

55 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

56 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

95 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aX8.ttf

95 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

95 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

121 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

119 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aX8.ttf

122 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aX8.ttf

119 ms

fa-solid-900.woff

fa-solid-900.woff

714 ms

fa-regular-400.woff

fa-regular-400.woff

491 ms

fa-brands-400.woff

fa-brands-400.woff

926 ms

location

location

87 ms

Home-page.png

Home-page.png

1203 ms

Asset-2@4x.png

Asset-2@4x.png

574 ms

otBannerSdk.js

otBannerSdk.js

68 ms

our-expertise-1-1.png

our-expertise-1-1.png

544 ms

Accessibility Review

advantagesmollan.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

advantagesmollan.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

advantagesmollan.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advantagesmollan.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advantagesmollan.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advantagesmollan.com

Open Graph data is detected on the main page of Advantage Smollan. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: