Tools & Wizards About Us
adventureavenue.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

adventureavenue.co.uk

Adventure Avenue | Outdoor Adventure, Camping & Hiking equipment & Accessories

Page Load Speed

3.4 sec in total

First Response

35 ms

Resources Loaded

3.2 sec

Page Rendered

196 ms

adventureavenue.co.uk screenshot

About Website

Welcome to adventureavenue.co.uk homepage info - get ready to check Adventure Avenue best content for United Kingdom right away, or after learning these important things about adventureavenue.co.uk

Outdoor Adventure, Camping & Hiking, Camping Equipment, Camp Furniture, Camping Accessories, Walking Poles, Tents, Skiing & Snowboarding, Cooking Camping & Hiking.

Visit adventureavenue.co.uk

Key Findings

We analyzed Adventureavenue.co.uk page load time and found that the first response time was 35 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

adventureavenue.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

35/100

25%

SI (Speed Index)

Value12.9 s

2/100

10%

TBT (Total Blocking Time)

Value4,150 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.35

31/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

adventureavenue.co.uk

35 ms

style.min.css

54 ms

mediaelementplayer-legacy.min.css

60 ms

wp-mediaelement.min.css

63 ms

css

95 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 49% of them (44 requests) were addressed to the original Adventureavenue.co.uk, 27% (24 requests) were made to C0.wp.com and 7% (6 requests) were made to I0.wp.com. The less responsive or slowest element that took the longest time to load (2.4 sec) belongs to the original domain Adventureavenue.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 460.5 kB (32%)

Content Size

1.5 MB

After Optimization

990.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adventureavenue.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 763.8 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 87.7 kB

  • Original 110.9 kB
  • After minification 107.4 kB
  • After compression 23.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 87.7 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 1.9 kB

  • Original 344.3 kB
  • After minification 342.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adventure Avenue images are well optimized though.

JavaScript Optimization

-44%

Potential reduce by 335.2 kB

  • Original 763.8 kB
  • After minification 763.8 kB
  • After compression 428.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 335.2 kB or 44% of the original size.

CSS Optimization

-15%

Potential reduce by 35.6 kB

  • Original 232.1 kB
  • After minification 232.1 kB
  • After compression 196.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adventureavenue.co.uk needs all CSS files to be minified and compressed as it can save up to 35.6 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 73 (87%)

Requests Now

84

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adventure Avenue. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

adventureavenue.co.uk

adventureavenue.co.uk

35 ms

style.min.css

style.min.css

54 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

60 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

63 ms

css

css

95 ms

frontend.css

frontend.css

343 ms

star-rating-svg.css

star-rating-svg.css

376 ms

css

css

112 ms

style.min.css

style.min.css

372 ms

style.min.css

style.min.css

371 ms

bootstrap.min.css

bootstrap.min.css

483 ms

style.min.css

style.min.css

526 ms

navy.css

navy.css

704 ms

owl.carousel.min.css

owl.carousel.min.css

707 ms

animate.min.css

animate.min.css

708 ms

font-awesome.min.css

font-awesome.min.css

712 ms

dashicons.min.css

dashicons.min.css

66 ms

wp-pointer.min.css

wp-pointer.min.css

59 ms

js_composer.min.css

js_composer.min.css

975 ms

jetpack.css

jetpack.css

59 ms

jquery.min.js

jquery.min.js

64 ms

jquery-migrate.min.js

jquery-migrate.min.js

64 ms

jquery.star-rating-svg.js

jquery.star-rating-svg.js

849 ms

frontend.js

frontend.js

1041 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

66 ms

add-to-cart.min.js

add-to-cart.min.js

65 ms

js.cookie.min.js

js.cookie.min.js

67 ms

woocommerce.min.js

woocommerce.min.js

66 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

1025 ms

s-202421.js

s-202421.js

66 ms

adsbygoogle.js

adsbygoogle.js

154 ms

wc-blocks.css

wc-blocks.css

66 ms

flexslider.min.css

flexslider.min.css

1035 ms

ajax-unit-loading.min.js

ajax-unit-loading.min.js

1023 ms

script.js

script.js

1170 ms

sourcebuster.min.js

sourcebuster.min.js

67 ms

order-attribution.min.js

order-attribution.min.js

66 ms

iframe-height-adjuster.min.js

iframe-height-adjuster.min.js

1300 ms

bootstrap.min.js

bootstrap.min.js

1353 ms

bootstrap-hover-dropdown.min.js

bootstrap-hover-dropdown.min.js

1343 ms

owl.carousel.min.js

owl.carousel.min.js

1358 ms

echo.min.js

echo.min.js

1362 ms

css_browser_selector.min.js

css_browser_selector.min.js

1494 ms

jquery.easing-1.3.min.js

jquery.easing-1.3.min.js

1620 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

64 ms

jquery.customSelect.min.js

jquery.customSelect.min.js

1669 ms

waypoints.min.js

waypoints.min.js

1676 ms

waypoints-sticky.min.js

waypoints-sticky.min.js

1673 ms

typeahead.bundle.min.js

typeahead.bundle.min.js

1864 ms

handlebars.min.js

handlebars.min.js

1895 ms

wow.min.js

wow.min.js

2028 ms

jquery.jplayer.min.js

jquery.jplayer.min.js

2099 ms

scripts.min.js

scripts.min.js

2022 ms

frontend.min.js

frontend.min.js

2032 ms

core.min.js

core.min.js

63 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

63 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

64 ms

wp-polyfill.min.js

wp-polyfill.min.js

66 ms

hooks.min.js

hooks.min.js

65 ms

i18n.min.js

i18n.min.js

64 ms

wp-pointer.min.js

wp-pointer.min.js

65 ms

pointer-tooltip.min.js

pointer-tooltip.min.js

2207 ms

product-tooltip.min.js

product-tooltip.min.js

2217 ms

e-202421.js

e-202421.js

60 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

64 ms

product-image-preview.min.js

product-image-preview.min.js

2352 ms

css

css

18 ms

jscripts-ftr2-min.js

jscripts-ftr2-min.js

2010 ms

js_composer_front.min.js

js_composer_front.min.js

1993 ms

blank.gif

blank.gif

114 ms

blank.gif

blank.gif

110 ms

blank.gif

blank.gif

110 ms

blank.gif

blank.gif

109 ms

blank.gif

blank.gif

108 ms

k_equip-banner-184x184-tent-sale.jpg

k_equip-banner-184x184-tent-sale.jpg

119 ms

noname.png

noname.png

1406 ms

ajax.gif

ajax.gif

1485 ms

blank.gif

blank.gif

1490 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

99 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1760 ms

show_ads_impl.js

show_ads_impl.js

272 ms

backpackbanner.jpg

backpackbanner.jpg

728 ms

k_equip-banner-184x184-tent-sale.jpg

k_equip-banner-184x184-tent-sale.jpg

699 ms

zrt_lookup.html

zrt_lookup.html

23 ms

ads

ads

160 ms

1500x570_Sleeping_Bag_Banner-1.jpg

1500x570_Sleeping_Bag_Banner-1.jpg

50 ms

ads

ads

460 ms

ads

ads

467 ms

flexslider-icon.woff

flexslider-icon.woff

339 ms

Accessibility Review

adventureavenue.co.uk accessibility score

78

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

adventureavenue.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

adventureavenue.co.uk SEO score

89

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adventureavenue.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adventureavenue.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adventureavenue.co.uk

Open Graph data is detected on the main page of Adventure Avenue. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: