Tools & Wizards About Us
adventurebritain.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

adventurebritain.com

Outdoor Activities | Outdoor Pursuits | Adventure Britain

Page Load Speed

3.6 sec in total

First Response

433 ms

Resources Loaded

2.4 sec

Page Rendered

759 ms

adventurebritain.com screenshot

About Website

Visit adventurebritain.com now to see the best up-to-date Adventure Britain content for United Kingdom and also check out these interesting facts you probably never knew about adventurebritain.com

Looking for adventure? Adventure Britain has a huge range of challenging outdoor activities to sink your teeth into such as canyoning plus much more

Visit adventurebritain.com

Key Findings

We analyzed Adventurebritain.com page load time and found that the first response time was 433 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

adventurebritain.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

39/100

10%

LCP (Largest Contentful Paint)

Value16.4 s

0/100

25%

SI (Speed Index)

Value8.0 s

21/100

10%

TBT (Total Blocking Time)

Value4,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value25.0 s

0/100

10%

Network Requests Diagram

www.adventurebritain.com

433 ms

gtm.js

94 ms

wp-emoji-release.min.js

108 ms

sbi-styles.min.css

214 ms

style.min.css

285 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 71% of them (60 requests) were addressed to the original Adventurebritain.com, 6% (5 requests) were made to Youtube.com and 4% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (953 ms) belongs to the original domain Adventurebritain.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 738.0 kB (33%)

Content Size

2.3 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adventurebritain.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 908.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 72.2 kB

  • Original 88.6 kB
  • After minification 84.5 kB
  • After compression 16.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 72.2 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 6.6 kB

  • Original 834.6 kB
  • After minification 828.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adventure Britain images are well optimized though.

JavaScript Optimization

-37%

Potential reduce by 337.3 kB

  • Original 908.5 kB
  • After minification 908.5 kB
  • After compression 571.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 337.3 kB or 37% of the original size.

CSS Optimization

-74%

Potential reduce by 321.9 kB

  • Original 434.2 kB
  • After minification 433.5 kB
  • After compression 112.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adventurebritain.com needs all CSS files to be minified and compressed as it can save up to 321.9 kB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (68%)

Requests Now

81

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adventure Britain. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.adventurebritain.com

www.adventurebritain.com

433 ms

gtm.js

gtm.js

94 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

108 ms

sbi-styles.min.css

sbi-styles.min.css

214 ms

style.min.css

style.min.css

285 ms

styles.css

styles.css

284 ms

style.css

style.css

385 ms

jquery.min.js

jquery.min.js

39 ms

signup-form.js

signup-form.js

79 ms

widget.js

widget.js

114 ms

formreset.min.css

formreset.min.css

286 ms

formsmain.min.css

formsmain.min.css

289 ms

readyclass.min.css

readyclass.min.css

305 ms

browsers.min.css

browsers.min.css

374 ms

wp-polyfill.min.js

wp-polyfill.min.js

514 ms

index.js

index.js

380 ms

api.js

api.js

49 ms

api.js

api.js

79 ms

index.js

index.js

383 ms

scripts.js

scripts.js

513 ms

retina.js

retina.js

512 ms

comment-reply.min.js

comment-reply.min.js

512 ms

wp-embed.min.js

wp-embed.min.js

512 ms

dom-ready.min.js

dom-ready.min.js

513 ms

i18n.min.js

i18n.min.js

643 ms

a11y.min.js

a11y.min.js

644 ms

jquery.json.min.js

jquery.json.min.js

642 ms

gravityforms.min.js

gravityforms.min.js

811 ms

utils.min.js

utils.min.js

810 ms

vendor-theme.min.js

vendor-theme.min.js

642 ms

scripts-theme.min.js

scripts-theme.min.js

906 ms

frontend.min.js

frontend.min.js

906 ms

akismet-frontend.js

akismet-frontend.js

906 ms

call-of-the-wild-s-adventure-britain

call-of-the-wild-s-adventure-britain

73 ms

sbi-sprite.png

sbi-sprite.png

509 ms

ab-search.svg

ab-search.svg

509 ms

menu.svg

menu.svg

509 ms

ab-logo.png

ab-logo.png

546 ms

video-bg.jpg

video-bg.jpg

546 ms

file-6-e1570992351928.jpeg

file-6-e1570992351928.jpeg

664 ms

Beer-bottles-768.jpg

Beer-bottles-768.jpg

546 ms

canyoning-most-popular.jpg

canyoning-most-popular.jpg

664 ms

twitter.png

twitter.png

545 ms

facebook.png

facebook.png

664 ms

tripadvisor.png

tripadvisor.png

663 ms

youtube.png

youtube.png

663 ms

flickr.png

flickr.png

663 ms

pinterest.png

pinterest.png

771 ms

ilm-logo-wht.svg

ilm-logo-wht.svg

776 ms

visit_wales_wht.svg

visit_wales_wht.svg

772 ms

aala-logo-wht.svg

aala-logo-wht.svg

777 ms

team-building-company-wht.svg

team-building-company-wht.svg

774 ms

phone-wht.svg

phone-wht.svg

771 ms

email-wht.svg

email-wht.svg

842 ms

-RzpBc74h4E

-RzpBc74h4E

166 ms

137265879

137265879

489 ms

videos-cta.jpg

videos-cta.jpg

924 ms

tracking.js

tracking.js

35 ms

stag.jpg

stag.jpg

805 ms

hen.jpg

hen.jpg

884 ms

activity-weekends-cta.jpg

activity-weekends-cta.jpg

858 ms

corporate-cta.jpg

corporate-cta.jpg

934 ms

schools-cta.jpg

schools-cta.jpg

953 ms

wp-polyfill-fetch.min.js

wp-polyfill-fetch.min.js

876 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

31 ms

base.js

base.js

65 ms

wp-polyfill-dom-rect.min.js

wp-polyfill-dom-rect.min.js

803 ms

wp-polyfill-url.min.js

wp-polyfill-url.min.js

829 ms

wp-polyfill-formdata.min.js

wp-polyfill-formdata.min.js

849 ms

wp-polyfill-element-closest.min.js

wp-polyfill-element-closest.min.js

864 ms

ad_status.js

ad_status.js

164 ms

cit-awards.jpg

cit-awards.jpg

831 ms

gbh3CSa8NqpvnPvDWy96-3RMYviWHsJy_QFd7gAq7Jk.js

gbh3CSa8NqpvnPvDWy96-3RMYviWHsJy_QFd7gAq7Jk.js

89 ms

embed.js

embed.js

46 ms

bullet.png

bullet.png

662 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

119 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

121 ms

id

id

99 ms

api.js

api.js

19 ms

Create

Create

26 ms

GenerateIT

GenerateIT

15 ms

recaptcha__en.js

recaptcha__en.js

78 ms

feefo-widget.js

feefo-widget.js

112 ms

tracking.js

tracking.js

5 ms

Accessibility Review

adventurebritain.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

adventurebritain.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

adventurebritain.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adventurebritain.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adventurebritain.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adventurebritain.com

Open Graph data is detected on the main page of Adventure Britain. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: