Tools & Wizards About Us
advertiserbase.com screenshot

Report Summary

  • 83

    Performance

    Renders faster than
    87% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

advertiserbase.com

Optimal | Data-Driven College Rankings & Student Reviews

Page Load Speed

2.6 sec in total

First Response

115 ms

Resources Loaded

1.2 sec

Page Rendered

1.3 sec

advertiserbase.com screenshot

About Website

Welcome to advertiserbase.com homepage info - get ready to check Advertiserbase best content right away, or after learning these important things about advertiserbase.com

Optimal publishes data-driven college rankings for every major, including salary and tuition data. We also have over 85,000 student ratings and reviews of colleges and give away $260,000 every year in...

Visit advertiserbase.com

Key Findings

We analyzed Advertiserbase.com page load time and found that the first response time was 115 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

advertiserbase.com performance score

83

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

67/100

25%

SI (Speed Index)

Value3.2 s

91/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.8 s

79/100

10%

Network Requests Diagram

advertiserbase.com

115 ms

optimal.com

30 ms

www.optimal.com

571 ms

gtm.js

232 ms

perfume.js

544 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 6% of them (1 request) were addressed to the original Advertiserbase.com, 44% (7 requests) were made to D92mrp7hetgfk.cloudfront.net and 25% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (571 ms) relates to the external source Optimal.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 217.4 kB (33%)

Content Size

655.1 kB

After Optimization

437.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Advertiserbase.com main page is 655.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 424.8 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 150.5 kB

  • Original 177.5 kB
  • After minification 174.9 kB
  • After compression 27.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 150.5 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 34.9 kB

  • Original 424.8 kB
  • After minification 389.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertiserbase images are well optimized though.

JavaScript Optimization

-60%

Potential reduce by 32.0 kB

  • Original 52.9 kB
  • After minification 52.9 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 60% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (38%)

Requests Now

13

After Optimization

8

  • AJAX
  • Images
  • JavaScript

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertiserbase. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

advertiserbase.com

advertiserbase.com

115 ms

optimal.com

optimal.com

30 ms

www.optimal.com

www.optimal.com

571 ms

gtm.js

gtm.js

232 ms

perfume.js

perfume.js

544 ms

main.js

main.js

381 ms

original.png

original.png

243 ms

original.jpg

original.jpg

283 ms

original.png

original.png

249 ms

original.png

original.png

242 ms

original.png

original.png

260 ms

analytics.js

analytics.js

86 ms

optimize.js

optimize.js

171 ms

datadog-rum-v3.js

datadog-rum-v3.js

165 ms

collect

collect

66 ms

collect

collect

5 ms

Accessibility Review

advertiserbase.com accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

advertiserbase.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

advertiserbase.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertiserbase.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertiserbase.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advertiserbase.com

Open Graph data is detected on the main page of Advertiserbase. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: