Tools & Wizards About Us
advertising.amazon.in screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    43% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 95% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

advertising.amazon.in

Amazon Ads: Online advertising for businesses of all sizes

Page Load Speed

3.5 sec in total

First Response

184 ms

Resources Loaded

2 sec

Page Rendered

1.3 sec

advertising.amazon.in screenshot

About Website

Welcome to advertising.amazon.in homepage info - get ready to check Advertising Amazon best content for India right away, or after learning these important things about advertising.amazon.in

Grow your business and increase sales with online advertising solutions that help you find, attract and engage customers on and off Amazon.

Visit advertising.amazon.in

Key Findings

We analyzed Advertising.amazon.in page load time and found that the first response time was 184 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

advertising.amazon.in performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value5.3 s

59/100

10%

TBT (Total Blocking Time)

Value950 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.442

21/100

15%

TTI (Time to Interactive)

Value10.9 s

21/100

10%

Network Requests Diagram

advertising.amazon.in

184 ms

advertising.amazon.in

299 ms

en-gb

162 ms

91JrCOWwIJL.js

242 ms

31Y9lqhQ9OL.js

170 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Advertising.amazon.in, 81% (43 requests) were made to M.media-amazon.com and 6% (3 requests) were made to Images-na.ssl-images-amazon.com. The less responsive or slowest element that took the longest time to load (299 ms) belongs to the original domain Advertising.amazon.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 196.5 kB (22%)

Content Size

879.1 kB

After Optimization

682.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advertising.amazon.in main page is 879.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 515.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 195.5 kB

  • Original 251.5 kB
  • After minification 204.9 kB
  • After compression 56.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.6 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 195.5 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 267 B

  • Original 515.2 kB
  • After minification 514.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertising Amazon images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 527 B

  • Original 74.7 kB
  • After minification 74.7 kB
  • After compression 74.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 141 B

  • Original 37.7 kB
  • After minification 37.7 kB
  • After compression 37.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertising.amazon.in has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 17 (37%)

Requests Now

46

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Amazon. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

advertising.amazon.in

advertising.amazon.in

184 ms

advertising.amazon.in

advertising.amazon.in

299 ms

en-gb

en-gb

162 ms

91JrCOWwIJL.js

91JrCOWwIJL.js

242 ms

31Y9lqhQ9OL.js

31Y9lqhQ9OL.js

170 ms

71O3bS6IRDL.js

71O3bS6IRDL.js

232 ms

11z3aNnmJZL.js

11z3aNnmJZL.js

188 ms

51ucAdh8gHL.css

51ucAdh8gHL.css

224 ms

41qk1JdDtJL.css

41qk1JdDtJL.css

181 ms

41jpcYHee-L.css

41jpcYHee-L.css

184 ms

assets-A20mV2.css

assets-A20mV2.css

257 ms

assets-A20mV2.js

assets-A20mV2.js

283 ms

localization

localization

92 ms

01M8thXr0KL.js

01M8thXr0KL.js

211 ms

91srMV0LA4L.js

91srMV0LA4L.js

224 ms

012+mm1ftfL.js

012+mm1ftfL.js

211 ms

61DEiQd2n+L.js

61DEiQd2n+L.js

212 ms

41mqOzt4IaL.js

41mqOzt4IaL.js

71 ms

A381WA5GOSXMH7:143-6791073-2686561:SN7GVK7G8RC4ZA5WMES0$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3DSN7GVK7G8RC4ZA5WMES0:0

A381WA5GOSXMH7:143-6791073-2686561:SN7GVK7G8RC4ZA5WMES0$uedata=s:%2Fuedata%2Fuedata%3Fstaticb%26id%3DSN7GVK7G8RC4ZA5WMES0:0

149 ms

amazon_ads_logo._TTW_.png

amazon_ads_logo._TTW_.png

79 ms

goalsDesktopImage_03._BL10_FMwebp_._TTW_.png

goalsDesktopImage_03._BL10_FMwebp_._TTW_.png

93 ms

PhotographyLayout2_Thumbnail_Lifestyle3._BL10_FMwebp_._TTW_.jpg

PhotographyLayout2_Thumbnail_Lifestyle3._BL10_FMwebp_._TTW_.jpg

90 ms

PhotographyLayout5_Thumbnail_MobileDevice2._BL10_FMwebp_._TTW_.jpg

PhotographyLayout5_Thumbnail_MobileDevice2._BL10_FMwebp_._TTW_.jpg

88 ms

Tablet__Thumbnail_Device4._BL10_FMwebp_._TTW_.jpg

Tablet__Thumbnail_Device4._BL10_FMwebp_._TTW_.jpg

91 ms

PhotographyLayout4_Thumbnail_Business1._BL10_FMwebp_._TTW_.jpg

PhotographyLayout4_Thumbnail_Business1._BL10_FMwebp_._TTW_.jpg

94 ms

Amplification_blue2x._SL100_FMwebp_._TTW_.png

Amplification_blue2x._SL100_FMwebp_._TTW_.png

95 ms

Library_blue2x._SL100_FMwebp_._TTW_.png

Library_blue2x._SL100_FMwebp_._TTW_.png

94 ms

Blog_blue2x._SL100_FMwebp_._TTW_.png

Blog_blue2x._SL100_FMwebp_._TTW_.png

96 ms

Certification_blue2x._SL100_FMwebp_._TTW_.png

Certification_blue2x._SL100_FMwebp_._TTW_.png

97 ms

AmazonEmber_Rg._TTW_.ttf

AmazonEmber_Rg._TTW_.ttf

82 ms

AmazonEmber_Lt._TTW_.ttf

AmazonEmber_Lt._TTW_.ttf

105 ms

heroDesktopBGVideoPoster_01.png

heroDesktopBGVideoPoster_01.png

192 ms

unBoxedTextBackground01.png

unBoxedTextBackground01.png

191 ms

goalsBackground_05.png

goalsBackground_05.png

175 ms

goalsDesktopImage_03._BL10_FMwebp_._TTW_.png

goalsDesktopImage_03._BL10_FMwebp_._TTW_.png

177 ms

backgroundShap_14.png

backgroundShap_14.png

206 ms

PhotographyLayout2_Thumbnail_Lifestyle3._BL10_FMwebp_._TTW_.jpg

PhotographyLayout2_Thumbnail_Lifestyle3._BL10_FMwebp_._TTW_.jpg

176 ms

advertising101_BG_02.png

advertising101_BG_02.png

180 ms

PhotographyLayout5_Thumbnail_MobileDevice2._BL10_FMwebp_._TTW_.jpg

PhotographyLayout5_Thumbnail_MobileDevice2._BL10_FMwebp_._TTW_.jpg

176 ms

Tablet__Thumbnail_Device4._BL10_FMwebp_._TTW_.jpg

Tablet__Thumbnail_Device4._BL10_FMwebp_._TTW_.jpg

177 ms

PhotographyLayout4_Thumbnail_Business1._BL10_FMwebp_._TTW_.jpg

PhotographyLayout4_Thumbnail_Business1._BL10_FMwebp_._TTW_.jpg

186 ms

education_BG_01.png

education_BG_01.png

201 ms

Amplification_blue2x._SL100_FMwebp_._TTW_.png

Amplification_blue2x._SL100_FMwebp_._TTW_.png

186 ms

Library_blue2x._SL100_FMwebp_._TTW_.png

Library_blue2x._SL100_FMwebp_._TTW_.png

199 ms

Blog_blue2x._SL100_FMwebp_._TTW_.png

Blog_blue2x._SL100_FMwebp_._TTW_.png

198 ms

Certification_blue2x._SL100_FMwebp_._TTW_.png

Certification_blue2x._SL100_FMwebp_._TTW_.png

201 ms

footer-background.png

footer-background.png

201 ms

AmazonEmberDisplay_Rg._TTW_.ttf

AmazonEmberDisplay_Rg._TTW_.ttf

220 ms

AmazonEmberDisplay_Bd._TTW_.ttf

AmazonEmberDisplay_Bd._TTW_.ttf

219 ms

31YXrY93hfL.js

31YXrY93hfL.js

55 ms

showads.v2.js

showads.v2.js

60 ms

aos.css

aos.css

55 ms

aos.js

aos.js

117 ms

Accessibility Review

advertising.amazon.in accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

advertising.amazon.in best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

advertising.amazon.in SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertising.amazon.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertising.amazon.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advertising.amazon.in

Open Graph data is detected on the main page of Advertising Amazon. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: