Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

advertisingcurated.com

ITCurated - The Curated Network of Digital Publications

Page Load Speed

6.7 sec in total

First Response

287 ms

Resources Loaded

5.7 sec

Page Rendered

749 ms

advertisingcurated.com screenshot

About Website

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Key Findings

We analyzed Advertisingcurated.com page load time and found that the first response time was 287 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

advertisingcurated.com performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.084

93/100

15%

TTI (Time to Interactive)

Value11.0 s

20/100

10%

Network Requests Diagram

itcurated.com

287 ms

validationEngine.jquery.css

83 ms

style.min.css

127 ms

styles.css

128 ms

the-attachments-killer-public.css

113 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Advertisingcurated.com, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.7 sec) relates to the external source Itcurated.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 72.2 kB (10%)

Content Size

720.4 kB

After Optimization

648.3 kB

In fact, the total size of Advertisingcurated.com main page is 720.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 535.0 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 41.4 kB

  • Original 49.8 kB
  • After minification 43.2 kB
  • After compression 8.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.4 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 25.4 kB

  • Original 535.0 kB
  • After minification 509.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertising Curated images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 340 B

  • Original 58.9 kB
  • After minification 58.9 kB
  • After compression 58.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 5.0 kB

  • Original 76.7 kB
  • After minification 76.7 kB
  • After compression 71.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertisingcurated.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (30%)

Requests Now

64

After Optimization

45

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Curated. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

advertisingcurated.com accessibility score

84

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

advertisingcurated.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

advertisingcurated.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertisingcurated.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertisingcurated.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Advertising Curated. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: