Tools & Wizards About Us
advertisingfinland.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

advertisingfinland.com

Advertising Finland - Knowledge & information from the leading media house in Finland

Page Load Speed

2.9 sec in total

First Response

238 ms

Resources Loaded

2.1 sec

Page Rendered

478 ms

advertisingfinland.com screenshot

About Website

Welcome to advertisingfinland.com homepage info - get ready to check Advertising Finland best content right away, or after learning these important things about advertisingfinland.com

For an international marketer, Finland has some important and maybe surprising characteristics. Learn these differences to succeed with your campaigns. The leading media house provides solutions for a...

Visit advertisingfinland.com

Key Findings

We analyzed Advertisingfinland.com page load time and found that the first response time was 238 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

advertisingfinland.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

77/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

36/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value1,620 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.13

82/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

advertisingfinland.com

238 ms

www.advertisingfinland.com

529 ms

gtm.js

178 ms

advertising-finland-logo+copy.svg

58 ms

sanoma-grey-rgb-120w.png

498 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 9% of them (2 requests) were addressed to the original Advertisingfinland.com, 36% (8 requests) were made to Le-de.cdn-website.com and 23% (5 requests) were made to De.cdn-website.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Bot.leadoo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 414.0 kB (57%)

Content Size

727.1 kB

After Optimization

313.1 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Advertisingfinland.com main page is 727.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 608.8 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 89.0 kB

  • Original 113.5 kB
  • After minification 109.9 kB
  • After compression 24.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.0 kB or 78% of the original size.

Image Optimization

-17%

Potential reduce by 797 B

  • Original 4.8 kB
  • After minification 4.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advertising Finland needs image optimization as it can save up to 797 B or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-53%

Potential reduce by 324.2 kB

  • Original 608.8 kB
  • After minification 608.8 kB
  • After compression 284.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 324.2 kB or 53% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (27%)

Requests Now

15

After Optimization

11

  • Images
  • JavaScript

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Finland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

advertisingfinland.com

advertisingfinland.com

238 ms

www.advertisingfinland.com

www.advertisingfinland.com

529 ms

gtm.js

gtm.js

178 ms

advertising-finland-logo+copy.svg

advertising-finland-logo+copy.svg

58 ms

sanoma-grey-rgb-120w.png

sanoma-grey-rgb-120w.png

498 ms

jquery-3.7.0.min.js

jquery-3.7.0.min.js

38 ms

d-js-one-runtime-unified-desktop.min.js

d-js-one-runtime-unified-desktop.min.js

49 ms

d-js-jquery-migrate.min.js

d-js-jquery-migrate.min.js

36 ms

advertising-finland-logo-white-fbc9529f.svg

advertising-finland-logo-white-fbc9529f.svg

54 ms

how-is-the-finnish-consumer-doing-2024-1920w.jpg

how-is-the-finnish-consumer-doing-2024-1920w.jpg

547 ms

AdFin_landing-1920w.jpg

AdFin_landing-1920w.jpg

652 ms

marketing-trends-2024-finland-1920w.jpg

marketing-trends-2024-finland-1920w.jpg

651 ms

advertising+in+the+land+of+four+seasons-1920w.jpg

advertising+in+the+land+of+four+seasons-1920w.jpg

643 ms

olavi-yellowbg-700x700-227w.jpg

olavi-yellowbg-700x700-227w.jpg

489 ms

sebu-yellowbg-700x700-227w.jpg

sebu-yellowbg-700x700-227w.jpg

901 ms

sanoma-grey-rgb-192w.png

sanoma-grey-rgb-192w.png

957 ms

dynamic.js

dynamic.js

1127 ms

launch-35350569abf8.min.js

launch-35350569abf8.min.js

151 ms

the_message-regular-2197_400.woff2

the_message-regular-2197_400.woff2

11 ms

the_message-bold-1fb5_400.woff2

the_message-bold-1fb5_400.woff2

11 ms

the_message-demibold-a27e_400.woff2

the_message-demibold-a27e_400.woff2

20 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

10 ms

Accessibility Review

advertisingfinland.com accessibility score

95

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

advertisingfinland.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

advertisingfinland.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertisingfinland.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertisingfinland.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advertisingfinland.com

Open Graph data is detected on the main page of Advertising Finland. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: