Report Summary

  • 78

    Performance

    Renders faster than
    85% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

advertisingtobabyboomers.com

Advertising to Baby Boomers

Page Load Speed

2.2 sec in total

First Response

38 ms

Resources Loaded

854 ms

Page Rendered

1.3 sec

advertisingtobabyboomers.com screenshot

About Website

Visit advertisingtobabyboomers.com now to see the best up-to-date Advertising To Baby Boomers content for United States and also check out these interesting facts you probably never knew about advertisingtobabyboomers.com

Marketing to Baby Boomers, Advertising to Baby Boomers, Boomer Advertising, Baby Boomers Consulting

Visit advertisingtobabyboomers.com

Key Findings

We analyzed Advertisingtobabyboomers.com page load time and found that the first response time was 38 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

advertisingtobabyboomers.com performance score

78

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value80 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value4.8 s

79/100

10%

Network Requests Diagram

advertisingtobabyboomers.com

38 ms

www.advertisingtobabyboomers.com

111 ms

3375562265-css_bundle_v2.css

69 ms

gsearch.css

33 ms

authorization.css

122 ms

Our browser made a total of 109 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Advertisingtobabyboomers.com, 24% (26 requests) were made to Lh3.googleusercontent.com and 18% (20 requests) were made to Apis.google.com. The less responsive or slowest element that took the longest time to load (472 ms) relates to the external source Chucknyren.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 942.0 kB (28%)

Content Size

3.3 MB

After Optimization

2.4 MB

In fact, the total size of Advertisingtobabyboomers.com main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 164.5 kB

  • Original 201.6 kB
  • After minification 198.7 kB
  • After compression 37.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 164.5 kB or 82% of the original size.

Image Optimization

-15%

Potential reduce by 378.5 kB

  • Original 2.5 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advertising To Baby Boomers needs image optimization as it can save up to 378.5 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-48%

Potential reduce by 155.8 kB

  • Original 327.6 kB
  • After minification 327.5 kB
  • After compression 171.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 155.8 kB or 48% of the original size.

CSS Optimization

-81%

Potential reduce by 243.2 kB

  • Original 298.8 kB
  • After minification 283.2 kB
  • After compression 55.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertisingtobabyboomers.com needs all CSS files to be minified and compressed as it can save up to 243.2 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 37 (36%)

Requests Now

104

After Optimization

67

The browser has sent 104 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising To Baby Boomers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

advertisingtobabyboomers.com accessibility score

58

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

advertisingtobabyboomers.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

advertisingtobabyboomers.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertisingtobabyboomers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advertisingtobabyboomers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advertising To Baby Boomers. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: