Tools & Wizards About Us
advi.ru screenshot

Report Summary

  • 89

    Performance

    Renders faster than
    90% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

advi.ru

"Рекламные Идеи" - ведущий российский журнал о брендинге и креативе. Маркетинг, реклама, PR, аналитика, обучение. Семинары и тренинги

Page Load Speed

3.1 sec in total

First Response

422 ms

Resources Loaded

2.5 sec

Page Rendered

158 ms

advi.ru screenshot

About Website

Welcome to advi.ru homepage info - get ready to check Advi best content for Russia right away, or after learning these important things about advi.ru

"Рекламные Идеи" - ведущий российский журнал о брендинге и креативе. Маркетинг, реклама, PR, аналитика, обучение. Семинары и тренинги

Visit advi.ru

Key Findings

We analyzed Advi.ru page load time and found that the first response time was 422 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

advi.ru performance score

89

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value3.0 s

77/100

25%

SI (Speed Index)

Value3.5 s

88/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value3.3 s

94/100

10%

Network Requests Diagram

advi.ru

422 ms

www.advi.ru

590 ms

1st.css

235 ms

style1.css

237 ms

agencies.css

245 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 64% of them (14 requests) were addressed to the original Advi.ru, 9% (2 requests) were made to Google-analytics.com and 9% (2 requests) were made to Counter.rambler.ru. The less responsive or slowest element that took the longest time to load (590 ms) belongs to the original domain Advi.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 26.8 kB (55%)

Content Size

48.9 kB

After Optimization

22.1 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Advi.ru main page is 48.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. HTML takes 21.0 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 17.6 kB

  • Original 21.0 kB
  • After minification 11.3 kB
  • After compression 3.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.7 kB, which is 46% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.6 kB or 84% of the original size.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-85%

Potential reduce by 9.2 kB

  • Original 10.8 kB
  • After minification 8.1 kB
  • After compression 1.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advi.ru needs all CSS files to be minified and compressed as it can save up to 9.2 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (67%)

Requests Now

18

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advi. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

advi.ru

advi.ru

422 ms

www.advi.ru

www.advi.ru

590 ms

1st.css

1st.css

235 ms

style1.css

style1.css

237 ms

agencies.css

agencies.css

245 ms

adforumNew.css

adforumNew.css

245 ms

AC_RunActiveContent.js

AC_RunActiveContent.js

247 ms

ga.js

ga.js

46 ms

top100.cnt

top100.cnt

368 ms

banner-88x31-rambler-gray2.gif

banner-88x31-rambler-gray2.gif

364 ms

bg.gif

bg.gif

141 ms

logoes.gif

logoes.gif

124 ms

spacer.gif

spacer.gif

140 ms

title2.gif

title2.gif

139 ms

title3.gif

title3.gif

140 ms

tblbkg.gif

tblbkg.gif

140 ms

ar.gif

ar.gif

243 ms

likebox.php

likebox.php

136 ms

__utm.gif

__utm.gif

21 ms

bYH8ziu5vE6.css

bYH8ziu5vE6.css

37 ms

top100.cnt

top100.cnt

471 ms

counter2

counter2

129 ms

Accessibility Review

advi.ru accessibility score

58

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

advi.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

advi.ru SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document uses plugins

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    WINDOWS-1251

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advi.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advi.ru main page’s claimed encoding is windows-1251. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

advi.ru

Open Graph description is not detected on the main page of Advi. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: