Tools & Wizards About Us
advictory.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    58% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

advictory.com

AdVictory | Media Buying & Audience Intelligence

Page Load Speed

728 ms in total

First Response

32 ms

Resources Loaded

450 ms

Page Rendered

246 ms

advictory.com screenshot

About Website

Click here to check amazing Ad Victory content. Otherwise, check out these important facts you probably never knew about advictory.com

AdVictory utilizes innovative strategies to drive your media program while maximizing impact and measurement around your audiences.

Visit advictory.com

Key Findings

We analyzed Advictory.com page load time and found that the first response time was 32 ms and then it took 696 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

advictory.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value4.7 s

70/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value9.7 s

28/100

10%

Network Requests Diagram

advictory.com

32 ms

common.min.css

45 ms

post-layout1.min.css

46 ms

filter-layout1.min.css

46 ms

dynamic-styles.css

46 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Advictory.com, 93% (63 requests) were made to S36555.pcdn.co and 3% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (194 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 451.0 kB (32%)

Content Size

1.4 MB

After Optimization

977.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advictory.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 796.1 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 344.1 kB

  • Original 385.5 kB
  • After minification 384.2 kB
  • After compression 41.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 344.1 kB or 89% of the original size.

Image Optimization

-13%

Potential reduce by 103.2 kB

  • Original 796.1 kB
  • After minification 692.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad Victory needs image optimization as it can save up to 103.2 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 104 B

  • Original 193.6 kB
  • After minification 193.6 kB
  • After compression 193.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 3.6 kB

  • Original 53.5 kB
  • After minification 53.5 kB
  • After compression 49.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advictory.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (38%)

Requests Now

65

After Optimization

40

  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Victory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

advictory.com

advictory.com

32 ms

common.min.css

common.min.css

45 ms

post-layout1.min.css

post-layout1.min.css

46 ms

filter-layout1.min.css

filter-layout1.min.css

46 ms

dynamic-styles.css

dynamic-styles.css

46 ms

font-awesome.min.css

font-awesome.min.css

48 ms

frontend.min.css

frontend.min.css

48 ms

css

css

63 ms

menu-animation.min.css

menu-animation.min.css

43 ms

style.min.css

style.min.css

52 ms

rs6.css

rs6.css

48 ms

front.bundle.css

front.bundle.css

58 ms

imageFilter.bundle.css

imageFilter.bundle.css

47 ms

animate.bundle.css

animate.bundle.css

55 ms

jquery.min.js

jquery.min.js

50 ms

jquery-migrate.min.js

jquery-migrate.min.js

51 ms

script.min.js

script.min.js

51 ms

rbtools.min.js

rbtools.min.js

69 ms

rs6.min.js

rs6.min.js

85 ms

runtime.bundle.js

runtime.bundle.js

67 ms

front.bundle.js

front.bundle.js

68 ms

lazyLoad.bundle.js

lazyLoad.bundle.js

66 ms

noframework.waypoints.min.js

noframework.waypoints.min.js

66 ms

animate.bundle.js

animate.bundle.js

83 ms

fullHeight.bundle.js

fullHeight.bundle.js

83 ms

fullWidth.bundle.js

fullWidth.bundle.js

170 ms

frontend.min.js

frontend.min.js

169 ms

gtm.js

gtm.js

194 ms

Asset-3-200x37.png

Asset-3-200x37.png

29 ms

Asset-7.png

Asset-7.png

29 ms

Asset-9-60x60.png

Asset-9-60x60.png

27 ms

WSJ_blue_square.png

WSJ_blue_square.png

27 ms

OZY_blue_square.png

OZY_blue_square.png

28 ms

Bloomberg_blue_square.png

Bloomberg_blue_square.png

27 ms

The-New-Yorker_blue_square.png

The-New-Yorker_blue_square.png

30 ms

Yahoo_blue_square.png

Yahoo_blue_square.png

31 ms

Examiner_blue_square.png

Examiner_blue_square.png

33 ms

AV-Computer-913x775.png

AV-Computer-913x775.png

34 ms

GOP_blue-1.png

GOP_blue-1.png

29 ms

Rauner_blue-.png

Rauner_blue-.png

28 ms

CFG_blue.png

CFG_blue.png

33 ms

With-Honor_blue.png

With-Honor_blue.png

33 ms

PFPAC_blue.png

PFPAC_blue.png

33 ms

Burgum_blue-1.png

Burgum_blue-1.png

32 ms

CRNC_blue.png

CRNC_blue.png

35 ms

Bill-Lee_blue-1.png

Bill-Lee_blue-1.png

35 ms

Bergman_blue.png

Bergman_blue.png

33 ms

Ron-Weiser_blue-1.png

Ron-Weiser_blue-1.png

36 ms

Stimpson_blue.png

Stimpson_blue.png

34 ms

Rand_blue-1.png

Rand_blue-1.png

36 ms

Sasse_blue_.png

Sasse_blue_.png

36 ms

Hilgers_blue-1.png

Hilgers_blue-1.png

36 ms

NRCC_blue-1.png

NRCC_blue-1.png

37 ms

Mace_blue-1.png

Mace_blue-1.png

38 ms

TSS_blue.png

TSS_blue.png

39 ms

McClain_blue-1.png

McClain_blue-1.png

71 ms

Trophy_large-963x818.png

Trophy_large-963x818.png

72 ms

P_TV-OTT_blue.png

P_TV-OTT_blue.png

72 ms

P_Social-Media-Advertizing_blue.png

P_Social-Media-Advertizing_blue.png

69 ms

CT_Dev-Team_blue.png

CT_Dev-Team_blue.png

71 ms

R_Tech-In-Reasearch_blue.png

R_Tech-In-Reasearch_blue.png

73 ms

R_Reasearch-Technique_blue.png

R_Reasearch-Technique_blue.png

73 ms

R_Programmatic_blue.png

R_Programmatic_blue.png

72 ms

font

font

33 ms

font

font

68 ms

R_New-Tech_blue.png

R_New-Tech_blue.png

69 ms

R_Data-Analytics_blue.png

R_Data-Analytics_blue.png

52 ms

Atom_large-963x818.png

Atom_large-963x818.png

52 ms

Accessibility Review

advictory.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

advictory.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

advictory.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advictory.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advictory.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advictory.com

Open Graph data is detected on the main page of Ad Victory. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: