Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

advion.nl

Het online platform voor FMCG en Food artikelen - Advion - Advion

Page Load Speed

4.6 sec in total

First Response

378 ms

Resources Loaded

4 sec

Page Rendered

227 ms

advion.nl screenshot

About Website

Welcome to advion.nl homepage info - get ready to check Advion best content right away, or after learning these important things about advion.nl

Advion is een groothandel en distributeur voor professionals. Met een zeer uitgebreid assortiment op ons bestelplatform in Food & Non-Food heeft men keuze uit meer dan 15.000 producten van bekende A-m...

Visit advion.nl

Key Findings

We analyzed Advion.nl page load time and found that the first response time was 378 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

advion.nl performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value11.1 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value940 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value16.2 s

5/100

10%

Network Requests Diagram

advion.nl

378 ms

www.advion.nl

1235 ms

jquery-ui.min.css

187 ms

jquery-ui.theme.min.css

273 ms

customvendor.css

366 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 63% of them (35 requests) were addressed to the original Advion.nl, 16% (9 requests) were made to S3-cdn.cloudsuite.com and 7% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 160.2 kB (13%)

Content Size

1.2 MB

After Optimization

1.1 MB

In fact, the total size of Advion.nl main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 714.8 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 129.5 kB

  • Original 144.4 kB
  • After minification 75.8 kB
  • After compression 15.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 68.7 kB, which is 48% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.5 kB or 90% of the original size.

Image Optimization

-3%

Potential reduce by 18.7 kB

  • Original 714.8 kB
  • After minification 696.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advion images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.9 kB

  • Original 231.8 kB
  • After minification 230.7 kB
  • After compression 228.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 9.1 kB

  • Original 120.9 kB
  • After minification 120.9 kB
  • After compression 111.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advion.nl has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 26 (63%)

Requests Now

41

After Optimization

15

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advion. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

advion.nl accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

advion.nl best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

advion.nl SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    NL

  • Language Claimed

    NL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advion.nl can be misinterpreted by Google and other search engines. Our service has detected that Dutch is used on the page, and it matches the claimed language. Our system also found out that Advion.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Advion. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: