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advocate.com.sg screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

advocate.com.sg

Media Production Company in Singapore - Advocate Pte Ltd

Page Load Speed

13.3 sec in total

First Response

600 ms

Resources Loaded

12.2 sec

Page Rendered

517 ms

advocate.com.sg screenshot

About Website

Welcome to advocate.com.sg homepage info - get ready to check Advocate best content right away, or after learning these important things about advocate.com.sg

Media and Video Production for Lifestyle, Commercials and Corporate Engagement. Delivering Stories & Experiences since 2006.

Visit advocate.com.sg

Key Findings

We analyzed Advocate.com.sg page load time and found that the first response time was 600 ms and then it took 12.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

advocate.com.sg performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value27.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value52.6 s

0/100

25%

SI (Speed Index)

Value37.5 s

0/100

10%

TBT (Total Blocking Time)

Value410 ms

67/100

30%

CLS (Cumulative Layout Shift)

Value0.909

3/100

15%

TTI (Time to Interactive)

Value40.4 s

0/100

10%

Network Requests Diagram

advocate.com.sg

600 ms

www.advocate.com.sg

2653 ms

prettyPhoto.css

427 ms

wp-video-lightbox.css

628 ms

animate-animo.css

1066 ms

Our browser made a total of 188 requests to load all elements on the main page. We found that 87% of them (163 requests) were addressed to the original Advocate.com.sg, 4% (7 requests) were made to Youtube.com and 4% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Advocate.com.sg.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.0 MB (46%)

Content Size

8.6 MB

After Optimization

4.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advocate.com.sg main page is 8.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.8 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 178.4 kB

  • Original 215.8 kB
  • After minification 213.4 kB
  • After compression 37.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 178.4 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 137.8 kB

  • Original 3.8 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advocate images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 1.4 MB

  • Original 2.0 MB
  • After minification 1.8 MB
  • After compression 591.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.4 MB or 71% of the original size.

CSS Optimization

-86%

Potential reduce by 2.2 MB

  • Original 2.6 MB
  • After minification 2.4 MB
  • After compression 355.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advocate.com.sg needs all CSS files to be minified and compressed as it can save up to 2.2 MB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 106 (65%)

Requests Now

163

After Optimization

57

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 163 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advocate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 70 to 1 for JavaScripts and from 38 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

advocate.com.sg

advocate.com.sg

600 ms

www.advocate.com.sg

www.advocate.com.sg

2653 ms

prettyPhoto.css

prettyPhoto.css

427 ms

wp-video-lightbox.css

wp-video-lightbox.css

628 ms

animate-animo.css

animate-animo.css

1066 ms

client_css.css

client_css.css

651 ms

owl.carousel.css

owl.carousel.css

656 ms

font-awesome.min.css

font-awesome.min.css

873 ms

styles.css

styles.css

661 ms

Tabs-Rich-Web-Widget.css

Tabs-Rich-Web-Widget.css

1254 ms

richwebicons.css

richwebicons.css

1078 ms

font-awesome.min.css

font-awesome.min.css

1086 ms

bootstrap-front.css

bootstrap-front.css

1093 ms

animate.css

animate.css

1306 ms

passster-public.min.css

passster-public.min.css

1283 ms

mediaelementplayer-legacy.min.css

mediaelementplayer-legacy.min.css

1295 ms

wp-mediaelement.min.css

wp-mediaelement.min.css

1301 ms

rgs.css

rgs.css

1310 ms

font-awesome.min.css

font-awesome.min.css

1464 ms

style.css

style.css

1925 ms

prettyPhoto.css

prettyPhoto.css

1509 ms

responsive.css

responsive.css

2153 ms

app.css

app.css

1524 ms

fwd3sdcarglobal.css

fwd3sdcarglobal.css

1527 ms

elementor-icons.min.css

elementor-icons.min.css

1674 ms

frontend.min.css

frontend.min.css

2366 ms

swiper.min.css

swiper.min.css

1741 ms

post-7893.css

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1744 ms

frontend.min.css

frontend.min.css

2717 ms

main.css

main.css

1958 ms

all.min.css

all.min.css

2176 ms

v4-shims.min.css

v4-shims.min.css

2142 ms

post-5810.css

post-5810.css

2178 ms

js_composer.min.css

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2357 ms

css

css

31 ms

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50 ms

jquery.min.js

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jquery-migrate.min.js

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core.min.js

core.min.js

2393 ms

js

js

65 ms

api.js

api.js

47 ms

iframe_api

iframe_api

49 ms

animate.min.css

animate.min.css

2372 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

2162 ms

video-lightbox.js

video-lightbox.js

1963 ms

css

css

20 ms

owl.carousel.min.js

owl.carousel.min.js

1965 ms

modernizr.custom.js

modernizr.custom.js

1960 ms

bootstrap.min.js

bootstrap.min.js

2135 ms

mouse.min.js

mouse.min.js

1927 ms

resizable.min.js

resizable.min.js

1738 ms

effect.min.js

effect.min.js

1753 ms

effect-blind.min.js

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1747 ms

effect-bounce.min.js

effect-bounce.min.js

1837 ms

richwebicons.css

richwebicons.css

1754 ms

effect-clip.min.js

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effect-drop.min.js

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effect-explode.min.js

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1748 ms

effect-fade.min.js

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effect-fold.min.js

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1829 ms

effect-highlight.min.js

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effect-pulsate.min.js

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effect-size.min.js

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1710 ms

effect-scale.min.js

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1738 ms

effect-shake.min.js

effect-shake.min.js

1590 ms

effect-slide.min.js

effect-slide.min.js

1606 ms

effect-puff.min.js

effect-puff.min.js

1693 ms

cookie.js

cookie.js

1489 ms

passster-public.min.js

passster-public.min.js

1340 ms

modernizr.js

modernizr.js

1325 ms

FWDS3DCarousel.js

FWDS3DCarousel.js

1383 ms

v4-shims.min.js

v4-shims.min.js

1475 ms

menu.min.js

menu.min.js

1401 ms

dom-ready.min.js

dom-ready.min.js

1393 ms

hooks.min.js

hooks.min.js

1393 ms

i18n.min.js

i18n.min.js

1373 ms

a11y.min.js

a11y.min.js

1387 ms

autocomplete.min.js

autocomplete.min.js

1298 ms

wpss-search-suggest.js

wpss-search-suggest.js

1296 ms

animo.min.js

animo.min.js

1308 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

1306 ms

viewportchecker.js

viewportchecker.js

1306 ms

edsanimate.js

edsanimate.js

1252 ms

edsanimate.site.js

edsanimate.site.js

1292 ms

index.js

index.js

1296 ms

index.js

index.js

1297 ms

page-scroll-to-id.min.js

page-scroll-to-id.min.js

1307 ms

shortcodes.js

shortcodes.js

1310 ms

tabs-custom.js

tabs-custom.js

1267 ms

nicescroll.js

nicescroll.js

1262 ms

prettyPhoto.js

prettyPhoto.js

1271 ms

superfish.js

superfish.js

1274 ms

init.js

init.js

2169 ms

infinitescroll.js

infinitescroll.js

1311 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

1269 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

1293 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

1294 ms

flickity.min.js

flickity.min.js

1296 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

1312 ms

touchswipe.min.js

touchswipe.min.js

1352 ms

ooohboi-steroids.js

ooohboi-steroids.js

1382 ms

wp-polyfill.min.js

wp-polyfill.min.js

1304 ms

index.js

index.js

1297 ms

js_composer_front.min.js

js_composer_front.min.js

1345 ms

Advocate-logo-2017.png

Advocate-logo-2017.png

1132 ms

www.advocate.com.sg

www.advocate.com.sg

2603 ms

Trial-1.jpg

Trial-1.jpg

2212 ms

Logo_Cover-1.png

Logo_Cover-1.png

1196 ms

004Dcm.png

004Dcm.png

423 ms

001events.png

001events.png

426 ms

002Prod.png

002Prod.png

431 ms

S6u9w4BMUTPHh7USSwaPHw.woff

S6u9w4BMUTPHh7USSwaPHw.woff

18 ms

S6uyw4BMUTPHjxAwWA.woff

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30 ms

S6u9w4BMUTPHh6UVSwaPHw.woff

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59 ms

S6u9w4BMUTPHh50XSwaPHw.woff

S6u9w4BMUTPHh50XSwaPHw.woff

69 ms

vm8sdRf0T0bS1ffgsPB7WZ-mD2ZD5cd2EpQ.woff

vm8sdRf0T0bS1ffgsPB7WZ-mD2ZD5cd2EpQ.woff

97 ms

icomoon.woff

icomoon.woff

1229 ms

003Live.png

003Live.png

434 ms

005drone4.png

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430 ms

004Dcm4-1024x496.jpg

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432 ms

002Event-1024x496.jpg

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495 ms

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487 ms

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492 ms

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457 ms

Wilhelmsen.png

Wilhelmsen.png

955 ms

Thyssenkrupp.png

Thyssenkrupp.png

1085 ms

CCH.png

CCH.png

1174 ms

UOB-HB.png

UOB-HB.png

1135 ms

Trust.png

Trust.png

1286 ms

004Dcm.png

004Dcm.png

1262 ms

001events.png

001events.png

1257 ms

Microsoft.png

Microsoft.png

1266 ms

002Prod.png

002Prod.png

1414 ms

003Live.png

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1582 ms

SCB.png

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1505 ms

005drone4.png

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1579 ms

LOGO-11.png

LOGO-11.png

1600 ms

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1599 ms

namic_logo-2.png

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1596 ms

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1551 ms

002Event-1024x496.jpg

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1766 ms

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1760 ms

nlb.png

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luxasia.png

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1807 ms

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1801 ms

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1751 ms

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1709 ms

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1791 ms

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1747 ms

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1715 ms

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1585 ms

MaxiCash-1.png

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1709 ms

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1574 ms

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www-widgetapi.js

11 ms

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1492 ms

mom-logo-1.png

mom-logo-1.png

1489 ms

Mcdonalds.png

Mcdonalds.png

1491 ms

CPF.png

CPF.png

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1513 ms

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v2_Drone_Ads-1.jpg

1517 ms

cHvDIJOeAuw

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149 ms

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social-media-logo-01.png

298 ms

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www-player.css

10 ms

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25 ms

base.js

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49 ms

ad_status.js

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137 ms

social-media-logo-03.png

social-media-logo-03.png

247 ms

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70 ms

embed.js

embed.js

47 ms

AIdro_m_fyugPhs-LeCPkNWIK0lma_2w6e4-ChS0Mhsn_0tMe8I=s68-c-k-c0x00ffffff-no-rj

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279 ms

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278 ms

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276 ms

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1071 ms

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KFOmCnqEu92Fr1Mu4mxM.woff

36 ms

KFOlCnqEu92Fr1MmEU9fBBc-.woff

KFOlCnqEu92Fr1MmEU9fBBc-.woff

37 ms

id

id

33 ms

Create

Create

113 ms

social-media-logo-03.png

social-media-logo-03.png

928 ms

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1003 ms

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social-media-logo-04.png

1001 ms

GenerateIT

GenerateIT

17 ms

Accessibility Review

advocate.com.sg accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

advocate.com.sg best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

advocate.com.sg SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advocate.com.sg can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advocate.com.sg main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advocate.com.sg

Open Graph data is detected on the main page of Advocate. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: