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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

advreports.com.au

ReachLocal, Inc: Helping Small Businesses Make Dollars & Sense of Local Internet Advertising

Page Load Speed

5.2 sec in total

First Response

385 ms

Resources Loaded

4.6 sec

Page Rendered

147 ms

advreports.com.au screenshot

About Website

Visit advreports.com.au now to see the best up-to-date Advreports content for New Zealand and also check out these interesting facts you probably never knew about advreports.com.au

Internet yellow pages & search engine marketing solutions for local businesses.

Visit advreports.com.au

Key Findings

We analyzed Advreports.com.au page load time and found that the first response time was 385 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

advreports.com.au performance score

0

Network Requests Diagram

login.php

385 ms

common.css

235 ms

dropin.js

467 ms

tooltip.js

693 ms

styles.php

695 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that all of those requests were addressed to Advreports.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Advreports.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 110.7 kB (45%)

Content Size

247.5 kB

After Optimization

136.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Advreports.com.au main page is 247.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 113.6 kB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 5.0 kB

  • Original 7.4 kB
  • After minification 7.2 kB
  • After compression 2.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.0 kB or 68% of the original size.

Image Optimization

-17%

Potential reduce by 19.2 kB

  • Original 113.6 kB
  • After minification 94.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advreports needs image optimization as it can save up to 19.2 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-65%

Potential reduce by 67.1 kB

  • Original 102.7 kB
  • After minification 100.5 kB
  • After compression 35.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 67.1 kB or 65% of the original size.

CSS Optimization

-81%

Potential reduce by 19.3 kB

  • Original 23.8 kB
  • After minification 18.8 kB
  • After compression 4.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advreports.com.au needs all CSS files to be minified and compressed as it can save up to 19.3 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (35%)

Requests Now

23

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advreports. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

login.php

login.php

385 ms

common.css

common.css

235 ms

dropin.js

dropin.js

467 ms

tooltip.js

tooltip.js

693 ms

styles.php

styles.php

695 ms

styles.php

styles.php

700 ms

jquery.js

jquery.js

1387 ms

navigation.js

navigation.js

697 ms

navigation.css

navigation.css

696 ms

styles_06.css

styles_06.css

924 ms

ieupdate.js

ieupdate.js

924 ms

rl_logo_au.png

rl_logo_au.png

234 ms

header_nav_separator.gif

header_nav_separator.gif

236 ms

header_sign_in.gif

header_sign_in.gif

237 ms

home_img_vet.jpg

home_img_vet.jpg

929 ms

getmore.gif

getmore.gif

235 ms

thelocalcustomer.jpg

thelocalcustomer.jpg

233 ms

learnmore.gif

learnmore.gif

466 ms

yourbusinesshere.gif

yourbusinesshere.gif

471 ms

watchit.gif

watchit.gif

468 ms

downloadbrochure.gif

downloadbrochure.gif

470 ms

footer_nav_separator.gif

footer_nav_separator.gif

468 ms

header_base.gif

header_base.gif

688 ms

footer_base.gif

footer_base.gif

680 ms

SEO Factors

advreports.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advreports.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advreports.com.au main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

advreports.com.au

Open Graph description is not detected on the main page of Advreports. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: