Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

adwall.it

AdWall digital signage, narrowcasting, screen media, place-based media, digital merchandising

Page Load Speed

9.1 sec in total

First Response

1.1 sec

Resources Loaded

7.4 sec

Page Rendered

645 ms

adwall.it screenshot

About Website

Welcome to adwall.it homepage info - get ready to check Ad Wall best content right away, or after learning these important things about adwall.it

ADWALL è un potente strumento di marketing visuale, anche detto digital signage, narrowcasting, screen media, place-based media, digital merchandising, digital media networks, digital out-of-home, cap...

Visit adwall.it

Key Findings

We analyzed Adwall.it page load time and found that the first response time was 1.1 sec and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

adwall.it performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value370 ms

71/100

30%

CLS (Cumulative Layout Shift)

Value0.14

79/100

15%

TTI (Time to Interactive)

Value17.6 s

4/100

10%

Network Requests Diagram

adwall.it

1059 ms

screen.css

212 ms

style.css

227 ms

mootools-core.js

563 ms

core.js

247 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 76% of them (56 requests) were addressed to the original Adwall.it, 8% (6 requests) were made to Apis.google.com and 3% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (5.6 sec) belongs to the original domain Adwall.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.0 MB (72%)

Content Size

6.9 MB

After Optimization

1.9 MB

In fact, the total size of Adwall.it main page is 6.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 6.5 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 32.7 kB

  • Original 42.7 kB
  • After minification 38.5 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.7 kB or 77% of the original size.

Image Optimization

-76%

Potential reduce by 5.0 MB

  • Original 6.5 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ad Wall needs image optimization as it can save up to 5.0 MB or 76% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-5%

Potential reduce by 16.7 kB

  • Original 312.6 kB
  • After minification 312.5 kB
  • After compression 295.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 3.1 kB

  • Original 13.3 kB
  • After minification 13.3 kB
  • After compression 10.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwall.it needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (41%)

Requests Now

68

After Optimization

40

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Wall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

adwall.it accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

adwall.it best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

adwall.it SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwall.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Adwall.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Ad Wall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: