Tools & Wizards About Us
adwords.fr screenshot

Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

adwords.fr

Google Ads - Get Customers and Sell More with Online Advertising

Page Load Speed

2 sec in total

First Response

195 ms

Resources Loaded

1.2 sec

Page Rendered

582 ms

adwords.fr screenshot

About Website

Click here to check amazing Adwords content. Otherwise, check out these important facts you probably never knew about adwords.fr

Discover how online advertising with Google Ads can help grow your business. Get customers and sell more with our digital advertising platform.

Visit adwords.fr

Key Findings

We analyzed Adwords.fr page load time and found that the first response time was 195 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

adwords.fr performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

Network Requests Diagram

195 ms

gtm.js

164 ms

marketing_analytics_client_grpc.min.js

60 ms

glue.min.css

51 ms

css

53 ms

Our browser made a total of 57 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Adwords.fr, 18% (10 requests) were made to Fonts.gstatic.com and 7% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (555 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 247.2 kB (46%)

Content Size

532.9 kB

After Optimization

285.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adwords.fr main page is 532.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. HTML takes 282.0 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 246.6 kB

  • Original 282.0 kB
  • After minification 224.4 kB
  • After compression 35.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 57.6 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 246.6 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 114 B
  • After minification 114 B

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adwords images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 584 B

  • Original 182.7 kB
  • After minification 182.7 kB
  • After compression 182.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 68.1 kB
  • After minification 68.1 kB
  • After compression 68.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adwords.fr has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (46%)

Requests Now

46

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adwords. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

195 ms

gtm.js

gtm.js

164 ms

marketing_analytics_client_grpc.min.js

marketing_analytics_client_grpc.min.js

60 ms

glue.min.css

glue.min.css

51 ms

css

css

53 ms

gads_index.min.css

gads_index.min.css

45 ms

glue.min.js

glue.min.js

37 ms

gads_index.min.js

gads_index.min.js

145 ms

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135 ms

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107 ms

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105 ms

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108 ms

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107 ms

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107 ms

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162 ms

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193 ms

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193 ms

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193 ms

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194 ms

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161 ms

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370 ms

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369 ms

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370 ms

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369 ms

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369 ms

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368 ms

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423 ms

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426 ms

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426 ms

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426 ms

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422 ms

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424 ms

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426 ms

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427 ms

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453 ms

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403 ms

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js

js

114 ms

analytics.js

analytics.js

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destination

destination

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destination

destination

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555 ms

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273 ms

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274 ms

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394 ms

collect

collect

133 ms

188 ms

collect

collect

86 ms

ga-audiences

ga-audiences

28 ms

51 ms

src=2507573;type=oforc0;cat=lena-00g;ord=1;num=9877978438372;npa=0;auiddc=*;u1=%2Fhome%2F;u2=undefined;u13=undefined;u14=Not%20Demand%20Gen;pscdl=noapi;gtm=45fe4360z8889865345za201;gcd=13l3l3l3l1;dma=0;epver=2

src=2507573;type=oforc0;cat=lena-00g;ord=1;num=9877978438372;npa=0;auiddc=*;u1=%2Fhome%2F;u2=undefined;u13=undefined;u14=Not%20Demand%20Gen;pscdl=noapi;gtm=45fe4360z8889865345za201;gcd=13l3l3l3l1;dma=0;epver=2

92 ms

Accessibility Review

adwords.fr accessibility score

100

Accessibility Issues

Best Practices

adwords.fr best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

adwords.fr SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adwords.fr can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adwords.fr main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adwords.fr

Open Graph description is not detected on the main page of Adwords. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: